Shopify App Store · refreshed

Best Email marketing apps for Shopify.

378 active apps, 57,550 total reviews, 4.40★ average. Live App Store data, daily rank-race for the top incumbents, and the apps merchants picked this week.

Active apps

378

live in this category today

Total reviews

58k

across the niche

Avg rating

4.40

review-count weighted

Built for Shopify

4%

of the niche carries the badge

Free apps

18%

or freemium

Leaderboard

Top 20 email marketing apps.

Ordered by live position on the Shopify email marketing category page — what merchants actually see browsing the niche — filtered to 4.0★+ for credibility. The ↑ arrow marks 7-day climbs on the category page; +N is new reviews in the same window.

  1. #1

    Shopify Flow

    Shopify · Shopify Flow is your automation and integration platform for ecommerce.

    Rating

    4.70★

    Reviews

    11,277

    +81 / 7d

    Free
  2. #2

    Pop Convert ‑ Pop Ups, Banners

    Pop Convert · Turn window-shoppers into lasting customers with Pop Convert - the All-in-One Popup App

    Rating

    4.90★

    Reviews

    8,304

    BFS$15+/mo
  3. #3

    SendWILL Popup Email Marketing

    SendWILL · SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.

    Rating

    4.90★

    Reviews

    7,073

    BFSFree
  4. #4

    Privy ‑ Email, SMS & Pop Ups

    Privy Operations · Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.

    Rating

    4.50★

    Reviews

    4,038

    $24+/mo
  5. #5

    Shopify Messaging

    Shopify · Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

    Rating

    4.70★

    Reviews

    3,830

    freemium
  6. #6

    Omnisend Email Marketing & SMS

    Omnisend · Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.

    Rating

    4.70★

    Reviews

    2,962

    $16+/mo
  7. #7

    Klaviyo: Email Marketing & SMS

    Klaviyo · AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

    Rating

    4.70★

    Reviews

    2,920

    $15+/mo
  8. #8

    AfterShip Email Marketing,SMS

    AfterShip · All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.

    Rating

    4.70★

    Reviews

    1,946

    $11+/mo
  9. #9

    Brevo PushOwl: Email,Push,SMS

    Brevo PushOwl · Grow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing

    Rating

    4.80★

    Reviews

    1,902

    +2 / 7d

    $19+/mo
  10. #10

    TrustWILL Product Reviews App

    CWILL · TrustWILL(formerly Trustoo): collect photo&video reviews, engage customers, and build brand trust.

    Rating

    4.90★

    Reviews

    1,431

    BFSFree
  11. #11

    Mailchimp Email SMS Marketing

    Intuit Mailchimp · Drive sales with AI-powered email and SMS marketing built for ecommerce stores

    Rating

    4.80★

    Reviews

    1,298

    $13+/mo
  12. #12

    Ali Reviews: AI Product Review

    FireApps · AliReviews: Review import made easy - product reviews that build trust & boost sales faster

    Rating

    4.80★

    Reviews

    1,261

    BFS$14+/mo
  13. #13

    ONE: AI, Pop Up, SMS Marketing

    ONE · AI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth

    Rating

    4.80★

    Reviews

    946

    $9+/mo
  14. #14

    Seguno Email Marketing

    Seguno · AI-powered email marketing for growing brands. Create and automate targeted, on‑brand emails.

    Rating

    4.80★

    Reviews

    684

    BFS$35+/mo
  15. #15

    Shopify Forms

    Shopify · Grow your contact list and convert new leads with Shopify’s customizable forms tool.

    Rating

    4.40★

    Reviews

    664

    Free
  16. #16

    Amplified Email & Abandon Cart

    Amplified · Increase sales with engaging Email & SMS campaigns, pre-built automations, and popups and smart bars

    Rating

    4.60★

    Reviews

    544

    $29+/mo
  17. #17

    Swym Back in Stock Alerts

    Swym Corporation · Send Email/SMS alerts for back in stock products. Create preorder/restock lists to drive revenue.

    Rating

    4.70★

    Reviews

    436

    $19+/mo
  18. #18

    Wishlist Hero

    Revamp · Boost Conversions with Personalized Wishlist Reminders

    Rating

    4.60★

    Reviews

    384

    $4+/mo
  19. #19

    SmartrMail Email & SMS

    SmartrMail · Drive retention with AI-powered email & SMS automation flows and One Click AI Created Newsletters.

    Rating

    4.70★

    Reviews

    287

    $10+/mo
  20. #20

    Mailchimp Forms: Capture Leads

    Mailmunch · We enable merchants to collect leads using popup forms & to integrate with their Mailchimp accounts.

    Rating

    4.30★

    Reviews

    280

    $24+/mo

Review growth

Top incumbents, traced daily.

Cumulative review count per day for the niche’s most- reviewed apps. The slope of each line IS the velocity — steeper slopes mean faster growth. Lines pulling away from the pack are the niche’s actual momentum leaders.

12k9.7k7.5k5.3k3.1kMay 28Jun 5Jun 13Jun 21Jun 29Total reviews · slope = velocity
  1. Shopify Flow11k
  2. Pop Convert ‑ Pop Ups, Banners8.3k
  3. SendWILL Popup Email Marketing7.1k
  4. Privy ‑ Email, SMS & Pop Ups4.0k
  5. Shopify Messaging3.8k
Tracked daily from Ongoing.AI's review-stats snapshots. Each point is the day's observed total review count, collapsed to one observation per day.

Shape of the niche

Pricing and rating distributions.

Where merchants actually pay, and where merchant sentiment actually lands. Useful for “is this niche price-anchored?” and “is the bar genuinely 4.5★+ or more like 3.8★?”

Pricing

Where this niche prices.

  • Free29.6% · 112
  • Under $20/mo46.3% · 175
  • $20–$49/mo15.3% · 58
  • $50–$99/mo4.5% · 17
  • $100+/mo4.2% · 16

Rating

Where this niche rates.

  • 5.0★45.1% · 87
  • 4.5 – 4.99★32.1% · 62
  • 4.0 – 4.49★7.8% · 15
  • 3.0 – 3.99★2.6% · 5
  • Below 3.0★12.4% · 24

Momentum · last 28 days

Who’s growing.

Apps adding the most reviews over the last 28days — the niche’s actual growth leaders, not just the cumulative incumbents. Pulled from Ongoing.AI’s daily review-count history.

  1. +656

    new reviews

    Shopify Flow

    Shopify · Shopify Flow is your automation and integration platform for ecommerce.

    Pattern

    Rating

    4.70★

    Total reviews

    11,277

  2. +97

    new reviews

    Klaviyo: Email Marketing & SMS

    Klaviyo · AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

    Pattern

    Rating

    4.70★

    Total reviews

    2,920

  3. +70

    new reviews

    Shopify Messaging

    Shopify · Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

    Pattern

    Rating

    4.70★

    Total reviews

    3,830

  4. +49

    new reviews

    Mailchimp Email SMS Marketing

    Intuit Mailchimp · Drive sales with AI-powered email and SMS marketing built for ecommerce stores

    Pattern

    Rating

    4.80★

    Total reviews

    1,298

  5. +30

    new reviews

    Brevo PushOwl: Email,Push,SMS

    Brevo PushOwl · Grow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing

    Pattern

    Rating

    4.80★

    Total reviews

    1,902

  6. +19

    new reviews

    Shopify Forms

    Shopify · Grow your contact list and convert new leads with Shopify’s customizable forms tool.

    Pattern

    Rating

    4.40★

    Total reviews

    664

  7. +8

    new reviews

    Dataships Checkout Opt‑in

    Dataships Limited · Get more email and SMS opt-ins at checkout. Watch your revenue grow.

    Pattern

    Rating

    5.00★

    Total reviews

    74

  8. +7

    new reviews

    XFlow Back in Stock Alert

    XFlow · Automated, personalized back in stock alerts with branded follow-up emails to recover lost sales.

    Pattern

    Rating

    5.00★

    Total reviews

    33

Full directory

All 378 email marketing apps.

Every active app Ongoing.AI tracks in this category, best-first by review count. Each links through to its live report — ratings, install footprint, review fingerprint, and rank trajectory.

Still deciding?

Popular email marketing comparisons.

Two contenders for the same job. Each comparison page pulls live App Store data — ratings, install footprint, pricing, feature overlap, and merchant verdicts — so the trade-offs are based on what’s true today.

Browsing more pairs? See every comparison →

Methodology

Where the numbers come from.

Ratings, review counts, pricing, “Built for Shopify,” and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The leaderboard filters to apps rated 4.0★+ then orders by review count: a credibility-weighted definition of “best.” Rank race and movers come from daily category-page archives — each day’s position is the best (lowest) rank we observed across all pages of the Email marketing category. New entries are apps whose first-seen date lands in the last 28 days. Snapshot generated .

Watch every email marketing switch as it happens.

Ongoing.AI tracks every Shopify brand’s app stack daily. Find the merchants on each app, catch the moment they install or churn, and reach out the same day.

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