Loyalty and rewards · refreshed Jun 12, 2026
Marsello for Shopify
by Marsello · Everything you need to build customer loyalty. Loyalty program, email and SMS campaigns, analytics.
153 reviews, 4.30★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
4.30
153 reviews
Pricing
From $60/mo
free_trial
Built for Shopify
No
Years live
9
launched May 29, 2017
Last updated
Jun 10, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
-2
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Catalog position
Where Marsello sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#37
of 356 active apps
Review count percentile
90th
vs category siblings
Rating percentile
50th
vs category siblings
Years on App Store
9
since 2017
Listing change cadence
What Marsello has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 11
2026-06-09 → 2026-06-10
Shopify Lastmod · Jun 10
2026-06-07 → 2026-06-09
Shopify Lastmod · Jun 8
2026-06-06 → 2026-06-07
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive83% · 170
- Neutral3% · 6
- Negative14% · 28
“Easy to Use and Boosted Our Revenue! Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!”
“Also revised 5 star review to 1 star. I've had the exact same experience as the person below - Mountain Madness Soap Co. Marsello is clearly being run by new owners. Also on a grandfather plan, my fees went up without warning. Even worse is they paused my loyalty app without telling me! I had to wait until a customer contacted me asking when our loyalty app will be back online! In contacting support they were unapologetic, didn't care why I was on the old plan and pretty much said this is the new plan, pay up if you want your loyalty app to go back online. In the process of changing apps now”
Top themes
- 1. pricing1
- 2. data-migration1
- 3. customer-support1
Plans
Marsello pricing tiers.
Loyalty Launch
$60/month
- Points-based loyalty program
- Customer referrals (Basic)
- Branded customer portal
- Apple & Google Wallet
- Loyalty automations (Basic)
- RFM segmentation
- Customer feedback surveys
- Analytics & reporting
Loyalty Accelerate
$120/month
- Everything in Launch +
- VIP tiers
- Custom earn options
- Advanced reward conditions
- Points promotions
- Product & collection sync
- Loyalty program-enhancing integrations
- API access
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Marsello.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Marsello on the Shopify App Store ↗