Marsello
Shopify loyalty and rewards app by Marsello·Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics.
Snapshot
Ongoing.AI tracks Marsello daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.30
154 reviews
Pricing
From $60/mo
free_trial
Built for Shopify
No
Years live
9
launched May 29, 2017
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+1
Rating change
7-day Δ
—
28-day Δ
+0.00
Keyword rank over time
Where Marsello shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term Marsello ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #68 on "loyalty".
loyalty
#103
best #68
−35 positions
Catalog position
Where Marsello sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#37
of 361 active apps
Review count percentile
90th
vs category siblings
Rating percentile
50th
vs category siblings
Years on App Store
9
since 2017
Listing change cadence
What Marsello has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-28 → 2026-06-30
Shopify Lastmod · Jun 29
2026-06-27 → 2026-06-28
Reviews
What merchants are saying
- 83%positive170
- 3%neutral6
- 14%negative28
Popular mentions
- pricing
- data migration
- customer support
Top themes
- pricing1
- data migration1
- customer support1
What merchants praise
“I am using this for email marketing and I love it, now I will implement more things like pop ups and SMS”
What merchants complain about
“Also revised 5 star review to 1 star. I've had the exact same experience as the person below - Mountain Madness Soap Co. Marsello is clearly being run by new owners. Also on a grandfather plan, my fees went up without warning. Even worse is they paused my loyalty app without telling me! I had to wait until a customer contacted me asking when our loyalty app will be back online! In contacting support they were unapologetic, didn't care why I was on the old plan and pretty much said this is the new plan, pay up if you want your loyalty app to go back online. In the process of changing apps now”
Plans
Marsello pricing tiers.
Loyalty Launch
$60/month
- Points-based loyalty program
- Customer referrals (Basic)
- Branded customer portal
- Apple & Google Wallet
- Loyalty automations (Basic)
- RFM segmentation
- Customer feedback surveys
- Analytics & reporting
Loyalty Accelerate
$120/month
- Everything in Launch +
- VIP tiers
- Custom earn options
- Advanced reward conditions
- Points promotions
- Product & collection sync
- Loyalty program-enhancing integrations
- API access
Capabilities
What Marsello can do.
The 57 capabilities Marsello lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Loyalty and rewards
Program types
6- Reward programs
- Memberships
- VIP tiers
- Referrals
- Digital wallets
- Custom programs
Rewards you can offer
14- Points
- Discounts
- Coupons
- Gifts
- Gift cards
- POS rewards
- Free shipping
- Free products
- Early access
- Exclusive access
- Membership perks
- Events
- Badges
- Custom rewards
Email marketing
Campaign types
18- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Rewards
- Promotions
- Cross-sell emails
- Cart emails
- Abandoned cart
- Welcome emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Product reviews
- Custom campaigns
Managing campaigns
19- Editor tool
- Templates
- AI generation
- Translation
- Custom code
- Custom fonts
- Import and export
- Email domains
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
FAQ
Marsello — frequently asked questions.
What is Marsello on Shopify?
How much does Marsello cost?
Is Marsello free?
When was Marsello launched?
Is Marsello Built for Shopify?
What are the best Marsello alternatives?
What complaints come up about Marsello?
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Marsello.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Marsello on the Shopify App Store ↗