OngoingAI

Usage & market intelligence

Observed on 192 ecommerce stores.

Across 321,427 tracked stores, observed usage rose from 62 to 72 stores over a 30-day comparison.

View storesWatch for changes
Stores observed
192
Ecommerce stores where OngoingAI has observed it
Shopify adoption
94%
181 Shopify stores
Shopify rating
4.4 ★
162 reviews

Last checked Sep 23, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 6 more confirmed installs than removals over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days21▲ +1123
Last 90 days71▲ +6183

Newly observed counts first appearances of Marsello in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.41average· 152 reviews analyzed· 152 with written feedback
79% 5★15% ≤3★

50% of attributable reviewers are United States merchants. 40% had used the app for a year or more when they reviewed.

The developer replies to 27% of reviews overall and 39% of critical ones.

Recent reviewers rate Marsello 5.00, above its 4.41 lifetime average.

Rating · last 90d
5.00
Recent direction
Replies to reviews
27%
Developer response rate
Replies to critical
39%
On 3★ and below
Long-term reviewers
40%
Using 1yr+ at review
Top merchant markets
United States 50%Australia 14%Canada 9%New Zealand 7%United Kingdom 5%
Tenure when reviewed
under a day 6%days 14%months 40%a year or more 40%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Marsello adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Marsello
Shopify
x
BigCommerce
x
Lightspeed eCom
x
WooCommerce
x
Notable stores using Marsello: Loyalty, Email, SMS
Observed installs, highest-ranked first
StoreTraffic rankCohort
bookshop.cdu.edu.au
#31,829Top 50K
uspoloassn.com
#57,147Top 100K
shopwilddove.com
#159,961Top 250K
frenchcuffco.com
#162,399Top 250K
shop.iravin.com
#164,802Top 250K
minodance.com.au
#226,937Top 250K
gallery512boutique.com
#261,166Top 500K
jernigansonline.com
#281,451Top 500K
playingcarddecks.com
#298,116Top 500K
ndonline.com
#313,598Top 500K

Showing 10 of 192 stores we track running Marsello.

Get the full list
Pricing
Free trial available
Loyalty Launch
$60/month
14-day free trial
  • • Points-based loyalty program
  • • Customer referrals (Basic)
  • • Branded customer portal
  • • Apple & Google Wallet
  • • Loyalty automations (Basic)
Loyalty Accelerate
$120/month
14-day free trial
  • • Everything in Launch +
  • • VIP tiers
  • • Custom earn options
  • • Advanced reward conditions
  • • Points promotions
What does Marsello do?

Grow your business with a points-based loyalty program. Whether you’re selling in-store or online, we’ve got your loyalty and marketing needs covered.

  • Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
  • Customer Portal: Make it easy for brands to sign up and engage with your program
  • Marketing: Put your loyalty data to work with integrated email and SMS campaigns
  • Reporting: Get real-time data about your loyalty and marketing performance.
  • Works with eCommerce & POS: A consistent loyalty experience across your channels

Features

Loyalty and rewardsReward programsMembershipsVIP tiersReferralsDigital walletsCustom programsPointsDiscountsCouponsGiftsGift cardsPOS rewardsFree shippingFree productsEarly accessExclusive accessMembership perksEventsBadgesCustom rewardsEmail marketingEmail campaignsSMS campaignsNewslettersPop-upsFormsLanding pagesRewardsPromotionsCross-sell emailsCart emailsAbandoned cartWelcome emailsWin-back emailsProduct recommendationsDrip campaignsProduct reviewsCustom campaignsEditor tool
Review history
Daily review count on the Shopify App Store
162+13 · 30d~0.4/day· Rating steady at 4.4★

Daily tracking from Aug 10, 2026 through today · 30 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Email marketing
    #76▲9
  • Loyalty and rewards
    #104▼11

Tracked daily · last 30 days · as of 2026-09-24

Catalog position
Within Loyalty and rewards on the App Store
Rank by reviews
#22 of 340
Review percentile
94th
Rating percentile
59th
On the App Store
9.3 yrs
Commonly used with
Share of Marsello: Loyalty, Email, SMS stores that also run each app
Klaviyo
x
Judge.me
x
Instafeed (Mintt Studio)
x
Shopify Inbox
x
Mailchimp
x
Microsoft Clarity
x
Afterpay
x
Swym Wishlist Plus
x
Competitors
Alternatives buyers weigh against Marsello: Loyalty, Email, SMS
See the full Marsello alternatives comparison
Compare Marsello head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
All app comparisons
Works with
Integrations listed for Marsello: Loyalty, Email, SMS
CheckoutShopify POSShopify FlowCin7CloverHeartland RetailKlaviyoLightspeedMeta
Apps similar to Marsello
The App Store's own "more apps like this" for Marsello
theMarketer: Email marketing
5.0(4)

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Kangaroo: Loyalty and Rewards
4.9(56)

$199/month

LTV.ai: AI Email Marketing
5.0(5)

Free to install

Frequently asked questions

Grow your business with a points-based loyalty program. Whether you’re selling in-store or online, we’ve got your loyalty and marketing needs covered. It's a loyalty and rewards tool for ecommerce stores.