OngoingAI

Mailchimp Email SMS Marketing usage & market intelligence

OngoingAI has observed Mailchimp Email SMS Marketing on 20,372 ecommerce stores across 6 platforms.

Compare Mailchimp Email SMS Marketing alternatives

Stores observed

20,372

Ecommerce stores where OngoingAI has observed it

Shopify adoption

59%

12,114 Shopify stores

Shopify rating

4.8 ★

1,437 reviews

Last checked Sep 5, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 99 more confirmed installs than removals over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days15152+9919,672
Last 90 days15152+9919,672

Newly observed counts first appearances of Mailchimp Email SMS Marketing in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.56average· 1,384 reviews analyzed· 1,281 with written feedback
83% 5★11% ≤3★

43% of attributable reviewers are United States merchants. 42% had used the app for a year or more when they reviewed.

The developer replies to 9% of reviews overall and 69% of critical ones.

Recent reviewers rate Mailchimp Email SMS Marketing 4.84, above its 4.56 lifetime average.

Rating · last 90d

4.84

Recent direction

Replies to reviews

9%

Developer response rate

Replies to critical

69%

On 3★ and below

Long-term reviewers

42%

Using 1yr+ at review

Top merchant markets

United States 43%United Kingdom 13%Australia 8%Canada 6%Italy 2%

Tenure when reviewed

under a day 16%days 20%months 23%a year or more 42%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Mailchimp Email SMS Marketing adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Mailchimp Email SMS Marketing
20,372stores
Shopify12,114 stores · 59%
59%
WooCommerce6,300 stores · 31%
31%
Magento (Adobe Commerce)808 stores · 4%
4%
BigCommerce704 stores · 3%
3%
PrestaShop181 stores · 1%
1%
Big Cartel133 stores · 1%
1%
Notable stores using Mailchimp Email SMS Marketing
Observed installs, highest-ranked first
StoreTraffic rankCohort
spartanspiritshop.msu.edu
#2,466Top 10K
visualcapitalist.com
#3,988Top 10K
shop.deakin.edu.au
#8,148Top 10K
dedeman.ro
#8,811Top 10K
roborock.com
#9,012Top 10K
saya.pk
#10,033Top 25K
loja.observador.pt
#14,043Top 25K
shop.nga.gov
#14,278Top 25K
shop.artic.edu
#14,928Top 25K
kunasystems.com
#18,270Top 25K

Showing 10 of 20,372 stores we track running Mailchimp Email SMS Marketing.

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Pricing
Free plan available
FreeFree
  • • Email
  • • Marketing CRM
  • • Creative Assistant
  • • Sign Up Forms
  • • Landing Pages
Essentials$13/month
  • • Everything in Free, plus
  • • Email Templates
  • • Marketing Automation - Up to 4
  • • 24/7 Email/Chat Support
  • • SMS is available as an add-on
Standard$20/month
  • • Everything in Essentials, plus
  • • Marketing Automation - Up to 200
  • • Send Time Optimization
  • • Behavioral Targeting
  • • Pricing based on number of contacts.
Premium$350/month
  • • Everything in Standard, plus
  • • Advanced Segmentation
  • • Multivariate Testing
  • • Unlimited Seats & Role-Based Access
  • • Phone Support
What does Mailchimp Email SMS Marketing do?

Sync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations.

  • Automate welcome, abandoned cart, and back-in-stock emails to boost conversions
  • Sync your Shopify store’s segments to personalize email and SMS campaigns
  • Drive sales with automated single-use codes, SMS discounts, and pop-up forms
  • Turn Shopify customer events into personalized segments for smarter targeting
  • Track attributed revenue in Shopify to measure campaign performance and ROI

Features

Email marketingEmail campaignsSMS campaignsSocial mediaNewslettersPop-upsFormsLanding pagesDiscountsPromotionsUpsell emailsCross-sell emailsCart emailsCheckout emailsAbandoned cartBrowse abandonmentWelcome emailsFollow-up emailsPrice drop emailsBack-in-stock emailsWin-back emailsProduct recommendationsDrip campaignsSurveysCustom campaignsEditor toolTemplatesAI generationTranslationLocalizationCustom codeCustom fontsBulk editingImport and exportEmail domainsConsent collectionEmail capture listSMS capture listTriggers and rulesAutomations
Review history
Daily review count on the Shopify App Store
1,437+104 · 26d~4.0/day· Rating steady at 4.8★
Aug 10Sep 4

Daily tracking from Aug 10, 2026 through today · 25 days observed

Category rankings
Live organic position on Shopify App Store category pages
  • SMS marketing#5 on Aug 15 → #6 on Sep 5 · 22 observed days#6▼1
  • Email marketing#13 on Aug 14 → #13 on Sep 5 · 23 observed days#13

Tracked daily · last 23 days · as of 2026-09-05

Catalog position
Within Email marketing on the App Store
Rank by reviews
#8 of 314
Review percentile
98th
Rating percentile
75th
On the App Store
7.8 yrs
Commonly used with
Share of Mailchimp Email SMS Marketing stores that also run each app
WordPress6,916 stores
34%
WooCommerce6,300 stores
31%
Mailchimp for WooCommerce4,763 stores
23%
Klaviyo2,269 stores
11%
Judge.me2,257 stores
11%
Google Ads2,211 stores
11%
Instafeed (Mintt Studio)2,076 stores
10%
Elementor1,508 stores
7%
Competitors
Alternatives buyers weigh against Mailchimp Email SMS Marketing
See the full Mailchimp Email SMS Marketing alternatives comparison
Compare Mailchimp Email SMS Marketing head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
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Works with
Integrations listed for Mailchimp Email SMS Marketing
CheckoutShopify FlowShopify Admin2048 Variantsjudge.meQuickBooks OnlineSmile.ioYotpo
Apps similar to Mailchimp Email SMS Marketing
The App Store's own "more apps like this" for Mailchimp Email SMS Marketing
Shopify Messaging
4.7(4,417)

Free to install

Klaviyo: Email Marketing & SMS
4.7(3,265)

Free to install

Omnisend Email Marketing & SMS
4.7(3,170)

Free to install

Frequently asked questions

Sync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations. It's a email marketing tool for ecommerce stores.