Email marketing · refreshed Jun 12, 2026

Mailchimp Email SMS Marketing for Shopify

by Intuit Mailchimp · Drive sales with AI-powered email and SMS marketing built for ecommerce stores

1,268 reviews, 4.80 average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.

Rating

4.80

1,268 reviews

Pricing

From $13/mo

freemium

Built for Shopify

No

Years live

7

launched Nov 28, 2018

Last updated

Jun 10, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+10

28-day Δ

+36

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

1,2721,2611,2501,2391,2285.003.752.501.250.00May 28May 31Jun 4Jun 7Jun 11Total reviewsRating (0–5)
Mailchimp Email SMS Marketing added 36 reviews over the last 28 days.

Category rank over time

Where Mailchimp Email SMS Marketing sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.

#10#11#13#14#16May 28May 31Jun 4Jun 8Jun 12Rank · Email marketing
Best position observed: #10. Mailchimp Email SMS Marketing slipped 4 positions over the window.

Catalog position

Where Mailchimp Email SMS Marketing sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#12

of 360 active apps

Review count percentile

97th

vs category siblings

Rating percentile

70th

vs category siblings

Years on App Store

7

since 2018

Listing change cadence

What Mailchimp Email SMS Marketing has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysworks_with: set to Checkoutname: set to Mailchimp Email SMS Marketingtagline: set to Drive sales with AI-powered emai…description: set to Boost your store’s performance w…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumpricing_tiers: set to Free (+3 more)primary_price_value: set to 13categories: set to Email marketing (+1 more)launched_at: set to Nov 28, 2018shopify_lastmod: set to 2026-05-29shopify_lastmod: 2026-05-29 → 2026-05-30shopify_lastmod: 2026-05-30 → 2026-06-01shopify_lastmod: 2026-06-01 → 2026-06-02shopify_lastmod: 2026-06-02 → 2026-06-03shopify_lastmod: 2026-06-03 → 2026-06-04shopify_lastmod: 2026-06-04 → 2026-06-05shopify_lastmod: 2026-06-05 → 2026-06-06shopify_lastmod: 2026-06-06 → 2026-06-07shopify_lastmod: 2026-06-07 → 2026-06-09shopify_lastmod: 2026-06-09 → 2026-06-10May 22, 26Jun 1, 26Jun 12, 26

Shopify Lastmod · Jun 11

2026-06-09 → 2026-06-10

Shopify Lastmod · Jun 10

2026-06-07 → 2026-06-09

Shopify Lastmod · Jun 8

2026-06-06 → 2026-06-07

PricingIdentity & listingCadence

Review fingerprint

What merchants raise, and how they feel about it.

Sentiment breakdown

  • Positive87% · 1,131
  • Neutral3% · 38
  • Negative10% · 126
CYRUS was amazing - so knowledgeable, helpful and patient. I'm new to all of this and he was incredibly helpful and went above and beyond! THANKYOU
BlackHorse Equestrian · 5★ ·
Mai gave great customer support when I had a automation flow problem. She was able to fix the issue but after leaving the chat and adding a new field to the form, the automation failed again and two subsequent support staff were not able to fix the problem. I was told the matter would be escalated but I've heard nothing and its been 24 hours. I am leaving Mailchimp, spent too many hours formatting emails and it has come to this. Not happy.
The Vintage Couturiére · 1★ ·

Top themes

  1. 1. customer-support1
  2. 2. missing-feature1
  3. 3. issue-resolution1

Plans

Mailchimp Email SMS Marketing pricing tiers.

Free

Free

  • Email
  • Marketing CRM
  • Creative Assistant
  • Sign Up Forms
  • Landing Pages
  • Social posting
  • Surveys
  • Reports

Essentials

$13/month

  • Everything in Free, plus
  • Email Templates
  • Marketing Automation - Up to 4
  • 24/7 Email/Chat Support
  • SMS is available as an add-on
  • Pricing based on number of contacts.

Standard

$20/month

  • Everything in Essentials, plus
  • Marketing Automation - Up to 200
  • Send Time Optimization
  • Behavioral Targeting
  • Pricing based on number of contacts.

Premium

$350/month

  • Everything in Standard, plus
  • Advanced Segmentation
  • Multivariate Testing
  • Unlimited Seats & Role-Based Access
  • Phone Support
  • Unlimited contact
  • Pricing based on number of contacts.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.

Find every brand running Mailchimp Email SMS Marketing.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Mailchimp Email SMS Marketing on the Shopify App Store ↗