Klaviyo vs Mailchimp

Name: Klaviyo
Availability: InStock
Author: Klaviyo

The Shopify stores running each, App Store rankings, reviews and pricing, side by side and updated daily.

Watch both apps

Shopify stores

Klaviyo

76,753

Mailchimp

26,664

Shopify stores where a scan detected each app.

Listed reviews

3,3521,503

+75 vs +60 in 28 days

Rating

4.74.8

Email marketing

#1vs#11

Klaviyo ahead on 28 of 28 days

Developer replies

50%9%

Share of captured reviews with a reply

What stands out

Different footprintsWe detect Klaviyo on 2.9× as many Shopify stores: 76,753 against 26,664.
The rank gap held every dayKlaviyo ranked above Mailchimp in Email marketing on 28 of 28 days.
Review momentumOver the last 28 days Klaviyo's listed reviews moved +75 and Mailchimp's +60.

Stores

Who runs each app

Klaviyo76,753 stores

Platforms

Shopify93%
WooCommerce3%
Magento (Adobe Commerce)2%
BigCommerce1%

Mailchimp26,664 stores

Platforms

Shopify70%
WooCommerce24%
Magento (Adobe Commerce)2%
BigCommerce2%

See the stores running both. Compare when we first detected each app, store by store, with a free account.

Compare their stores

Category rank

Where each ranks, day by day

Email marketing: Klaviyo ahead on 28 of 28 days. Latest observed #1 vs #11.

SMS marketing: Klaviyo ahead on 28 of 28 days. Latest observed #1 vs #6.

Reviews

Listed review totals over time

Percentage change from 08 Sep 2026, last 28 days.

KlaviyoMailchimp

Events

Replies to 1–2★ reviews

54%69%

Of captured critical reviews

5★ share

89%84%

Of captured reviews

Reviews read

3,1311,454

71% and 92% with text

Pricing

Listed plans side by side

KlaviyoFree to install

FreeFree to install
SMS$15 / month
Email$20 / month

MailchimpFree plan available

FreeFree
Essentials$13 / month
Standard$20 / month
Premium$350 / month

Allowances and billing models differ, so compare the terms before the prices.

Capabilities

What each lists that the other doesn't

Only in Klaviyo's listing4

Push notificationsExit intentSubscriptionsProduct reviews

Only in Mailchimp's listing4

Social mediaLanding pagesSurveysTranslation

36 feature labels appear in both listings · Show shared labels

Email marketing · Email campaigns · SMS campaigns · Newsletters · Pop-ups · Forms · Discounts · Promotions · Upsell emails · Cross-sell emails · Cart emails · Checkout emails · Abandoned cart · Browse abandonment · Welcome emails · Follow-up emails · Price drop emails · Back-in-stock emails · Win-back emails · Product recommendations · Drip campaigns · Custom campaigns · Editor tool · Templates · AI generation · Localization · Custom code · Custom fonts · Bulk editing · Import and export · Email domains · Consent collection · Email capture list · SMS capture list · Triggers and rules · Automations

Each label is in the developer's own wording. A feature missing from a listing may still be available.

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