Shopify app comparison · updated Aug 25, 2026
Privyvs
Klaviyo
Compare Privy and Klaviyo for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Privy Operations
Privy ‑ Email, SMS & Pop Ups
Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.
- Rating
- 4.50
- Reviews
- 3,968
- Review growth · 30d
- +0 · +0.0%
- Pricing
- From $24/month
- Years on Shopify
- 11
- Stores observed
- 172
Klaviyo
Klaviyo: Email Marketing & SMS
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
- Rating
- 4.70
- Reviews
- 3,007
- Review growth · 30d
- +54 · +1.8%
- Pricing
- Free to install
- Years on Shopify
- 14
- Stores observed
- 34,411
Our read
- Ratings
- Klaviyo higher (4.70 vs 4.50)
- Review growth
- Klaviyo faster (+1.8% vs +0.0%)
- Review depth
- Privy 1.3× more reviews
- Adoption
- Klaviyo larger (34,411 vs 172)
OngoingAI's data favors Klaviyo on observed Shopify adoption (34,411 vs 172 stores), with faster recent review growth.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Privy | Klaviyo | Difference |
|---|---|---|---|
| Rating | 4.50 | 4.70 | Klaviyo +0.20 |
| Reviews | 3,968 | 3,007 | Privy 1.3× |
| Review growth · 30d | +0 · +0.0% | +54 · +1.8% | Klaviyo faster |
| Listed pricing | From $24/month | Free to install | Not directly comparable |
| Years on Shopify | 11 | 14 | Klaviyo +3y |
| Stores observed | 172 | 34,411 | Klaviyo leads |
Which fits your requirements?
Choose by what you actually need.
Choose Privy if…
- You need landing pages
- You need targeting
- You need segmentation
Choose Klaviyo if…
- You need push notifications
- You need product recommendations
- You need subscriptions
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
78% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Privy only
9
- Landing pages
- Targeting
- Segmentation
- Tagging
- Tracking
- Reporting
- Analytics
- A/B testing
- SMS marketing
Klaviyo only
9
- Push notifications
- Product recommendations
- Subscriptions
- Product reviews
- AI generation
- Localization
- Custom code
- Custom fonts
- Bulk editing
Show 31 shared capabilities
- Email marketing
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Drip campaigns
- Custom campaigns
- Editor tool
- Templates
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Privy
172
stores observed
Skews Shopify · 100%
Klaviyo
34,411
stores observed
Skews Shopify · 89%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Privy and Klaviyo.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Privy or Klaviyo, follow stack changes, and see when a store installs, removes, or replaces an app.