Shopify app comparison · refreshed
Privy vs Klaviyo
Two Shopify apps in the email marketing category, compared on the dimensions merchants actually weigh: ratings, review momentum, pricing, customer-support sentiment, bugs, and what reviewers uniquely call out. Built from 7,017 live Shopify App Store reviews.
Privy Operations
Privy ‑ Email, SMS & Pop Ups
Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.
- Rating
- 4.50
- Reviews
- 4,021
- Δ reviews · 48d
- -35
- Δ rating · 48d
- +0.00
- Pricing
- From $24/mo
- Built for Shopify
- No
Klaviyo
Klaviyo: Email Marketing & SMS
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
- Rating
- 4.70
- Reviews
- 2,996
- Δ reviews · 49d
- +204
- Δ rating · 49d
- +0.10
- Pricing
- From $15/mo
- Built for Shopify
- No
Scorecard
The decision, by the numbers.
Each row reads directly from the live App Store listing and the observed review-stats history. No editorialising on top.
Trajectory
Momentum and risk profile.
Review momentum
Reviews gained since first observed snapshot · past 48d
Star distribution
Share of reviews at each star tier — wider 1- and 2-star bands read as a fatter tail of negative experiences.
Privy
4,021 reviews
Klaviyo
2,996 reviews
Feature footprint
How similar are these apps, really?
Every capability tag both apps list on the Shopify App Store, mapped into shared ground and side-specific edges. Same taxonomy on both sides — Shopify’s own.
Privy only
1
Shared
50
Klaviyo only
18
Capabilities by Shopify category
54 · 72 total
Managing campaigns
Email marketing
Campaign types
Email marketing
Workflow automation
SMS marketing
Privy only
1
- Landing pages
Shared
50
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Drip campaigns
- Custom campaigns
- Editor tool
- Templates
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Segmentation
- Tagging
- Tracking
- Reporting
- Analytics
- A/B testing
- Bulk messaging
- Compliance
- Personalized messages
- Scheduled messages
- Custom segments
- Opt-in
- Cart recovery
- Birthday messages
- Discount codes
- Feedback requests
- Order tracking
- Welcome messages
- Win-back campaigns
Klaviyo only
18
- Push notifications
- Product recommendations
- Subscriptions
- Product reviews
- AI generation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Geolocation
- Insights and tips
- APIs and webhooks
- Custom sender ID
- Two-way messaging
- Conversion metrics
- Real-time analytics
- ROI tracking
- Order confirmations
Side-by-side by axis
What merchants actually say.
Semantic search across the review corpus, bucketed by sentiment, with the strongest positive and negative quotes per side.
customer support
Privy
94% positive · avg rating 4.76
“great support once has problems. Wonderful function for trackfing more activities of customers. Thanks”
“customer service is by chat only which is very inconvenient and very time consuming. privy should offer at least an online screen sharing service such as join.me or the likes for troubleshooting technical issues. you don't even have the option to copy and paste a screenshot via the chat sessions- you have to download a screenshot you want to send them, then upload it as an attachment- what a waste of time!! it's very frustrating.”
Klaviyo
89% positive · avg rating 4.59
“Best customer service support chat. They are always willling to help!”
“every time you contact the chat it is 8 hours, and they are not fully trained and don't have an answer to any technical issue so you have to close and start a new chat hopping you'll get somebody else! no tel support.”
pricing
Privy
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
Klaviyo
0% positive · avg rating 1.00
“False pricing plan. If you open pricing plan from the app page, then you will see that you can buy 20$ plan with 5000 emails. However, after installation I've tried to update plan, and the cheapest version is for 140$ only!”
ease of use
Privy
100% positive · avg rating 4.90
“easy to use, does not require too many steps for setting it up.”
Klaviyo
100% positive · avg rating 4.99
“Intuitive and easy to use for someone that is new to e-commerce.”
onboarding
Privy
100% positive · avg rating 4.94
“Just did my onboarding with Andrew and he's fantastic! Super helpful and definitely wants to get his customers set up for success!”
Klaviyo
33% positive · avg rating 2.67
“A little rocky of a start in the learning process. I think It's a great process but scheduling in time to really understand the interface is important and an investment. Would recommend for serious entrepreneurs”
“When I speak with reps from other apps they rave about Klaviyo, but I'm guessing they have not gone through the onboarding process. We were assigned an onboarding specialist, but they don't help you much with the technical stuff. She's just a project manager, essentially who assigns all the tasks to you. Really great sales pitch, but you feel high and dry after you've signed up. Update: Their documentation is really awful.”
bugs
Privy
100% positive · avg rating 5.00
“googgooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggooggoog”
Klaviyo
100% positive · avg rating 4.80
No standout quotes yet — corpus is still warming.
performance
Privy
100% positive · avg rating 5.00
No standout quotes yet — corpus is still warming.
Klaviyo
100% positive · avg rating 4.94
No standout quotes yet — corpus is still warming.
What each is known for
Themes reviewers raise.
The topics that surface most across reviews — the shared backbone and what each app is uniquely known for.
Privy
- billing-issues1
- customer-support1
- subscription-management1
Uniquely subscription-management
Klaviyo
- customer-support223
- pricing131
- ease-of-use49
- onboarding34
- bugs31
- bug26
- performance25
- billing-issues24
Uniquely pricing · ease-of-use · onboarding · bugs · bug · performance · missing-features · billing
Shared themes
Same Shopify categories
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and the “Built for Shopify” flag come from the live Shopify App Store listing — refreshed daily. Trend deltas compare the snapshot from 365 days ago against today. Sentiment counts and quotes are derived from semantic search across the live review corpus, bucketed by rating sign — every quote on this page is a real review, not a paraphrase. Snapshot generated .
Watch the next stack change as it happens.
Ongoing.AI tracks every Shopify brand’s app stack daily. Find the merchants running Privy or Klaviyo, and the moment they switch.