OngoingAI
Ecommerce intelligence for GTM teams

Know who sells online, what they use, and what changed.

OngoingAI continuously monitors ecommerce companies so you can find the accounts that fit your ICP, understand their technology stack, and act when something changes.

Free plan. No credit card. No sales call.

See the stack behind every store

Click a store. Filter a platform. Save a watchlist.Interactive product preview
OngoingAI/
AO

Store explorer

Demo data

Find ecommerce companies by the technology and change signals that matter.

405,365

stores in view

24,319

new signals this week

103

platforms tracked

StorePlatformTechnology stackLatest signalWhen
Cozy Earthcozyearth.com
Shopify
KlaviyoGorgias+3
Added Recharge3h
Bird Buddymybirdbuddy.com
WooCommerce
Triple WhaleZendesk+2
Stack changed5h
All-Cladall-clad.com
Magento
BazaarvoiceSignifyd+2
Stack changed8h
Saddleback Leathersaddlebackleather.com
BigCommerce
KlaviyoAttentive+2
Added Klaviyo1d
ILIA Beautyiliabeauty.com
Shopify
KlaviyoGorgias+3
Added Afterpay1d
Garrett Popcorngarrettpopcorn.com
BigCommerce
KlaviyoKlarna+2
Stack changed2d

What you can do

Turn store signals into qualified leads.

Every store signals intent through its tech stack. We surface the ones that fit your ICP and have a gap you fill — so your team works a short list of real leads, not a cold database.

Catch switchers

Reach a store the day it drops a competitor.

When a store removes or replaces a tool in your category, that's your opening. See every add, removal, and swap across storefronts — the day it happens, not a quarter later.

See change signals

Find stores outgrowing their stack

Find stores that have outgrown their current tools.

Stores stacking on apps, scaling up, or working around gaps are ready for an upgrade. Filter by the platform, tech, and stack patterns that signal it — then work the shortlist.

Explore the store view

Catch expansion

Get to stores right as they expand.

A new storefront, a new market, a platform migration — expansion means fresh budget and new needs. Track it as it happens and reach out while you're early.

See market movement

Coverage

We watch the whole ecommerce web, on an ongoing basis.

Hundreds of thousands of ecommerce stores, observed continuously. We refresh coverage on an ongoing basis and compare what changed — apps added or removed, platform migrations, new stores, and more.

sites observed
1,452,548
ecommerce stores discovered
405,365
apps & technologies tracked
25,785
platforms observed
32
coverage refresh cadence
Weekly
changes detected this week
24,319
Frozen evidence, not estimated totalsBuilt for change tracking

The store graph

See any store's full stack — and whether it's a fit.

Platform, every app and technology, category, market, and how the stack has changed over time — everything your team needs to qualify a store in seconds and reach out with real context.

Storefronts
405,365
Platforms
103 definitions
Technologies
observed
Markets
global
Coverage refresh
weekly
Stack changes
historical

ongoing.ai / stores / cozyearth.com

Cozy Earth

Observed store

cozyearth.com

View store

Connected data

Platform
Shopify
Technologies
KlaviyoGorgiasRecharge
Company
United States · Mid-market · Consumer goods

Recent changes

Ongoing census
3hAddedRecharge
2wAddedOkendo

Technology intelligence

See who runs any technology — and who just switched.

For any app, platform, or tool: which stores run it, who's adopting or dropping it, what it's used alongside, and who just switched — so you can go straight to a competitor's customers and the stores in-market for you.

Explore technology intelligence
Technologies / Klaviyo
Live intelligence

Technology profile

Klaviyo

Email and SMS marketing

Observed stores
17,671
Active platforms
4
New detections
+126
Commonly observed withGorgiasYotpoTrustpilot

Companies using Klaviyo

Example companies across four ecommerce platforms

CompanyMarketPlatformLatest signal
Cozy EarthUnited StatesShopifyObserved 3h ago
CatbirdUnited StatesMagentoObserved 1d ago
Well-Trained MindUnited StatesWooCommerceObserved 3d ago
Cold SteelUnited StatesBigCommerceObserved 6d ago

Time series

See what changed, not just what exists.

We keep every storefront observation over time — so a competitor's churn, a store's growth, or a platform migration becomes a lead the moment it happens, not a fact you find out too late.

OngoingAI Change Monitoring
Last 12 observationsDemo signal feed

Observed change activity

1,284

signals in the current demo view

Cadence

Weekly

12 observations agoLatest census

612

added

418

changed

254

removed

Signal timeline

What changed across this market

  1. 3h

    Cozy Earth added Recharge

    Shopify · Subscription technology

  2. 1d

    Catbird added Klaviyo

    Magento · Email and SMS marketing

  3. 3d

    Bird Buddy changed its storefront stack

    WooCommerce · Two technologies changed

  4. 6d

    ILIA Beauty removed Yotpo

    Shopify · Reviews technology

Open the full signal view

Technology momentum

Track ecommerce technologies and where the market is moving.

Compare technologies by adoption, recent detections, category position, and platform breadth — spot the categories heating up, then pull the list of stores riding that wave.

Explore technology momentum

OngoingAI Momentum Explorer

Ecommerce technologies ranked by observed adoption

All platformsThis weekSample view

97

technology definitions

1,284

signals in view

4

active platforms

Weekly

refresh cadence

RankTechnologyCategoryMomentumNew detectionsPlatform breadth
01
Klaviyo
Marketing↑ 3+1264 platforms
02
Gorgias
Support↑ 2+843 platforms
03
Recharge
Subscriptions↑ 1+612 platforms
04
Yotpo
Reviews↓ 2−274 platforms
Illustrative ranking based on demo adoption signalsUpdated weekly

Who it’s for

Built for every team that sells to ecommerce — starting with app companies.

We start with the teams we know best — ecommerce app companies — and the same data serves agencies, investors, and GTM teams. If you sell anything to ecommerce merchants, OngoingAI hands your team the stores that fit your ICP and need what you offer. Less prospecting, more selling.

Illustrative workflows

Data & GTM teams

01

Turn market changes into usable account signals.

Enrich company records, save monitored views, export qualified accounts, and route meaningful changes into existing workflows.

Ecommerce app companies

02

Find companies using competitors or complementary tools.

Build account lists from real platform and technology combinations, then watch for the adoption signals that make outreach timely.

Agencies & consultants

03

Spot stack gaps and migration opportunities.

Find ecommerce companies with implementation needs, replatforming signals, or technology combinations your team can improve.

Investors & market researchers

04

Measure category movement from observable evidence.

Compare platform adoption, technology momentum, and company-level change to understand how an ecommerce market is moving.

Why we built it

Built by ecommerce app developers who needed this data themselves.

What began as an internal Shopify intelligence system is now a buying-signal engine for any team that sells to ecommerce.

“We built OngoingAI for our own Shopify app portfolio. We needed to know which companies used which technologies, what competitors changed, and where the market was moving — continuously, not whenever we got around to checking. That same need exists across ecommerce.”
Nathan Pope

Nathan Pope

Founder, OngoingAI · Ecommerce app developer

Founder track record

$100M+
in revenue generated for Shopify merchants
10,000+
merchants have used his apps
5
Shopify apps built and shipped

Activation

Signals land where your team already works.

When a store gives off a signal, OngoingAI can enrich it through Apollo, sync it to HubSpot, push it to Clay, or drop it in a sheet — automatically. Your reps get a ready-to-work account, not a research project.

Flexible formats and destinations

  • Apollo
  • HubSpot
  • Clay
  • Google Sheets
  • CSV
  • Webhook / API
  • Data warehouse
Build a company list

Activation recipe

Saved view → qualified account workflow

Example workflow
  1. 01Find companies using Recharge
  2. 02Filter to consumer goods and mid-market
  3. 03Exclude companies already using a competing tool
  4. 04Save the view and monitor new matches
  5. 05Export qualified accounts into the next workflowReady

1,842

Accounts · demo

326

Excluded · demo

214

Qualified · demo

For AI agents

The ecommerce data layer your agents can query.

Most business databases hand an agent a stale snapshot. OngoingAI gives it structured, current, provenance-backed data on who sells online, what they run, and what just changed — the context an agent needs to actually decide and act.

  • Connect over MCP

    Point your agent at the OngoingAI MCP server and it can look up stores, technologies, and change signals as native tools.

  • Query the API

    The same graph is available over our API — stores, stacks, and time-series changes as structured responses, not scraped HTML.

  • Built to be reasoned over

    Every observation carries platform, category, market, and when we saw it — so an agent can trust the signal, not just read it.

agent · OngoingAI MCPIllustrative

agent →

“Which Shopify stores added a subscription tool in the last week?”

ongoingai.find_stores →

{
  "store": "maisonrue.example",
  "platform": "Shopify",
  "market": "United States",
  "category": "Consumer goods",
  "change": {
    "type": "added",
    "technology": "Recharge",
    "category": "Subscriptions",
    "observed": "2026-08-24"
  }
}
Structured, current, and sourced — ready for the next step.

App comparisons

See any two ecommerce apps, side by side.

Ratings, review momentum, pricing, feature overlap, and the stores actually running each — from live App Store and census data.

All comparisons

Explore

Explore ecommerce platforms, technologies, and companies.

Move through the market from the angle that matters to you: a platform, a technology, a company segment, or a workflow.

Get started

Find your next ecommerce customers.

Give your team a list of ecommerce stores that fit your ICP and have a gap you fill — enriched, and ready to work.

405,365 stores discovered103 platform definitionsWeekly coverage cadence

Built around the questions your team already asks.

Start broad, narrow quickly, and keep the context attached to every result.

01

Which stores just added the technology we integrate with?

02

Who is replatforming before their next buying cycle?

03

What does the stack of a fast-growing category look like?

04

Where are competitors gaining or losing observed share?

Your market, already mapped

Stop guessing who is ready. Start with what changed.

Get a clearer view of ecommerce companies, the systems they rely on, and the moments that make outreach relevant.