Shopify app comparison · updated Aug 25, 2026

PrivyvsZB

Compare Privy and ZB for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.

Privy Operations

Privy ‑ Email, SMS & Pop Ups

Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.

Rating: 4.50
Reviews: 3,968
Review growth · 30d: +0 · +0.0%
Pricing: From $24/month
Years on Shopify: 11
Stores observed: 172

Full analysis App Store

Zotabox

ZB: Exit Intent Pop up Window

Grow your list with email popups. Capture leads with exit intent and customizable pop-up windows.

Rating: 4.90
Reviews: 28
Review growth · 30d: +0 · +0.0%
Pricing: Free
Years on Shopify: 11
Stores observed: 207

Full analysis App Store

Our read

Ratings: ZB higher (4.90 vs 4.50)
Review growth: Similar over 30 days
Review depth: Privy 136.9× more reviews
Adoption: ZB larger (207 vs 172)

OngoingAI's data favors ZB on observed Shopify adoption (207 vs 172 stores).

Head-to-head

The signals, side by side.

Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.

Dimension	Privy	ZB	Difference
Rating	4.50	4.90	ZB +0.40
Reviews	3,968	28	Privy 136.9×
Review growth · 30d	+0 · +0.0%	+0 · +0.0%	Level
Listed pricing	From $24/month	Free	Not directly comparable
Years on Shopify	11	11	Level
Stores observed	172	207	ZB leads

Which fits your requirements?

Choose by what you actually need.

Choose Privy if…

You need email marketing
You need email campaigns
You need sms campaigns

Choose ZB if…

You need promotions - other
You need sales pop-ups
You need email pop-ups
A higher App Store rating is a priority

Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.

Feature differences

35% of listed capabilities overlap.

These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.

Privy only

Email marketing
Email campaigns
SMS campaigns
Landing pages
Promotions
Upsell emails
Cross-sell emails
Cart emails
Checkout emails
Abandoned cart
Browse abandonment
Welcome emails
Follow-up emails
Price drop emails
Back-in-stock emails
Win-back emails
Drip campaigns
Custom campaigns
Editor tool
Import and export
Email domains
Consent collection
SMS capture list
Tagging

ZB only

Promotions - Other
Sales pop-ups
Email pop-ups
Cart pop-ups
Countdown timers
Banners
Announcements
Warning pop-ups
Age verification
Consent pop-ups
Custom pop-ups
Custom code
Custom fonts
Campaigns
Geolocation

Show 14 shared capabilities

Newsletters
Pop-ups
Forms
Discounts
Exit intent
Templates
Email capture list
Triggers and rules
Automations
Targeting
Segmentation
Tracking
Reporting
Analytics

Observed adoption

Who actually runs each, on real stores.

The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.

Privy

172

stores observed

Skews Shopify · 100%

207

stores observed

Skews Shopify · 44%

Scope

What this comparison measures.

What it measures

Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Privy and ZB.

What it doesn’t

Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.

Still comparing?

Methodology

Where the numbers come from.

Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.

See who’s switching — as it happens.

Track app adoption on live ecommerce stores. Find merchants running Privy or ZB, follow stack changes, and see when a store installs, removes, or replaces an app.