Acceptable Use Policy

Ongoing is a substrate built on public ecommerce data. It only stays useful if the people using it treat the data, the merchants and app developers it describes, and the underlying public sources, with the same care we do.

This Acceptable Use Policy (the “AUP”) is part of our Terms of Service. Breaking it is grounds for suspension or termination of access, and may have consequences beyond Ongoing.

You may not:

• Scrape, crawl, bulk export, mirror, or syndicate Ongoing’s data outside the documented ways the Service provides it.
• Use Ongoing’s data, API, or MCP server to build, train, or populate a product, dataset, or model that competes with Ongoing.
• Resell, sublicense, or redistribute access to Ongoing or its data to anyone who hasn’t signed their own agreement with us.
• Circumvent rate limits, authentication, billing, quotas, or other access controls — including by rotating accounts, API keys, or IP addresses to dodge limits.
• Reverse engineer, decompile, or attempt to derive Ongoing’s source code, model weights, or proprietary signals.

The substrate describes real businesses — merchants, app developers, brands. Use it accordingly.

You may not use Ongoing to:

• Send spam, harass, threaten, defame, or impersonate merchants, app developers, or any other third party.
• Conduct or facilitate phishing, fraud, social engineering, or credential stuffing.
• Compile lists for unlawful discrimination, profiling, or targeting based on protected characteristics.
• Make competitive or legal claims about a third party that misrepresent Ongoing detections, rankings, or inferences as authoritative or guaranteed.
• Violate the terms of service of Shopify, search engines, or any other third-party platform.

Outreach to merchants or app developers based on Ongoing signals must comply with applicable anti-spam laws (CAN-SPAM, CASL, GDPR, etc.) including honoring unsubscribe requests and providing a clear sender identity.

You may not:

• Probe, scan, or test the Service for vulnerabilities without our written permission — except via a responsible disclosure channel we’ve published.
• Interfere with the Service’s operation, including by denial-of-service, resource-exhaustion, or abuse-pattern traffic.
• Use the Service to attack, scan, or probe any third party.
• Upload malware, ransomware, or any code that disrupts the Service or its users.
• Share account credentials, API keys, or session tokens with anyone outside your organization.

You may not upload, transmit, or submit to the Service:

• Content you don’t have the right to use, including third-party trade secrets, credentials, or copyrighted material without permission.
• Personal data of others without a lawful basis.
• Sensitive categories of personal data that the Service is not designed for (e.g. payment card numbers outside Stripe, government IDs, protected health information).
• Sexually explicit content, content depicting minors in any sexual context, content that incites violence or terrorism, or content that is otherwise illegal in your jurisdiction or ours.

Ongoing exposes AI-driven and automation-friendly surfaces (the API, the MCP server, model-assisted enrichments). When you use them, you may not:

• Generate malware, scams, phishing pages, harassment campaigns, or content that violates this AUP.
• Use Ongoing outputs to train, fine-tune, or evaluate a model without our written permission.
• Present Ongoing outputs to your users in a way that implies they’re authoritative ground truth rather than probabilistic signal.
• Operate agents that recursively crawl Ongoing outside the documented rate limits or that don’t identify themselves with a stable, contactable user agent.

If we believe you’ve violated this AUP, we may — at our discretion and with or without prior notice — throttle requests, suspend access, revoke API keys, terminate your subscription, refuse refunds, retain logs and evidence, and cooperate with law enforcement.

We’ll generally try to give notice and a chance to fix things where the violation seems unintentional and low-risk. For abuse that’s deliberate, harms third parties, or threatens the integrity of the Service, we’ll act immediately.

If you believe someone is using Ongoing in a way that violates this AUP, email legal@ongoing.ai with as much detail as you can share. We read every report.