Shopify app comparison · updated Aug 25, 2026
OptiMonkvs
Privy
Compare OptiMonk and Privy for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
OptiMonk
OptiMonk: AI Popup Builder
Popups that perfectly match your brand. Built in minutes. Designed to convert.
- Rating
- 4.80
- Reviews
- 420
- Review growth · 30d
- +3 · +0.7%
- Pricing
- Free plan available
- Years on Shopify
- 11
- Stores observed
- 747
Privy Operations
Privy ‑ Email, SMS & Pop Ups
Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.
- Rating
- 4.50
- Reviews
- 3,968
- Review growth · 30d
- +0 · +0.0%
- Pricing
- From $24/month
- Years on Shopify
- 11
- Stores observed
- 172
Our read
- Ratings
- OptiMonk higher (4.80 vs 4.50)
- Review growth
- OptiMonk faster (+0.7% vs +0.0%)
- Review depth
- Privy 9.4× more reviews
- Adoption
- OptiMonk larger (747 vs 172)
OngoingAI's data favors OptiMonk on observed Shopify adoption (747 vs 172 stores), with faster recent review growth.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | OptiMonk | Privy | Difference |
|---|---|---|---|
| Rating | 4.80 | 4.50 | OptiMonk +0.30 |
| Reviews | 420 | 3,968 | Privy 9.4× |
| Review growth · 30d | +3 · +0.7% | +0 · +0.0% | OptiMonk faster |
| Listed pricing | Free plan available | From $24/month | Not directly comparable |
| Years on Shopify | 11 | 11 | Level |
| Stores observed | 747 | 172 | OptiMonk leads |
Which fits your requirements?
Choose by what you actually need.
Choose OptiMonk if…
- You need sales pop-ups
- You need email pop-ups
- You need sms pop-ups
- A higher App Store rating is a priority
Choose Privy if…
- You need email marketing
- You need email campaigns
- You need sms campaigns
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
48% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
OptiMonk only
21
- Sales pop-ups
- Email pop-ups
- SMS pop-ups
- Cart pop-ups
- Spin the wheel
- Countdown timers
- Banners
- Announcements
- Games
- Surveys
- Quizzes
- Consent pop-ups
- Custom pop-ups
- AI generation
- Custom code
- Custom fonts
- Translation
- Localization
- Campaigns
- Geolocation
- APIs and webhooks
Privy only
21
- Email marketing
- Email campaigns
- SMS campaigns
- Landing pages
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Drip campaigns
- Custom campaigns
- Import and export
- Email domains
- Consent collection
- SMS marketing
Show 19 shared capabilities
- Pop-ups
- Exit intent
- Discounts
- Newsletters
- Forms
- Editor tool
- Templates
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Segmentation
- Tagging
- Reporting
- Analytics
- A/B testing
- Tracking
- Abandoned cart
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
OptiMonk
747
stores observed
Skews Shopify · 82%
Privy
172
stores observed
Skews Shopify · 100%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for OptiMonk and Privy.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running OptiMonk or Privy, follow stack changes, and see when a store installs, removes, or replaces an app.