Shopify app comparison · updated Sep 16, 2026
Klaviyo vs Listrak
Compare Klaviyo and Listrak for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Klaviyo
Klaviyo: Email Marketing & SMS
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
- Rating
- 4.70
- Reviews
- 3,298
- Review growth · 30d
- +319 · +10.7%
- Pricing
- Free to install
- Years on Shopify
- 14
- Stores observed
- 69,072
Listrak
Listrak: Email, SMS & Identity
Accelerate growth and revenue with unmatched Email, SMS, Identity, and Push orchestration.
- Rating
- 5.00
- Reviews
- 23
- Review growth · 30d
- +3 · +15.0%
- Pricing
- Free to install
- Years on Shopify
- 6
- Stores observed
- 222
Our read
Klaviyo has the stronger observed market footprint in OngoingAI's data — it appears on 311.1× more tracked stores and carries 137.5× the App Store review depth. Ratings and recent review growth are closer.
- Rating
- Listrak leads5.0 vs 4.7
- Review growth
- Listrak faster+15.0% vs +10.7%
- Review depth
- Klaviyo137.5× more reviews
- Observed adoption
- Klaviyo311.1× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Klaviyo leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 18 – Sep 16, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Klaviyo | Listrak | Difference |
|---|---|---|---|
| Rating | 4.70 | 5.00 | Listrak +0.30 |
| Reviews | 3,298 | 23 | Klaviyo 137.5× |
| Review growth · 30d | +319 · +10.7% | +3 · +15.0% | Listrak faster |
| Listed pricing | Free to install | Free to install | Not directly comparable |
| Years on Shopify | 14 | 6 | Klaviyo +8y |
| Stores observed | 69,072 | 222 | Klaviyo leads |
Which fits your requirements?
Choose by what you actually need.
Choose Klaviyo if…
- You need sms campaigns
- You need push notifications
- You need forms
- A larger observed Shopify footprint is reassuring
Choose Listrak if…
- You need landing pages
- You need targeting
- You need segmentation
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Klaviyo and Listrak each do that the other doesn’t.
They cover largely the same ground — 70% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Klaviyo only
12
- SMS campaigns
- Push notifications
- Forms
- Discounts
- Promotions
- Follow-up emails
- Subscriptions
- Product reviews
- Custom code
- Custom fonts
- Bulk editing
- Email domains
Listrak only
12
- Landing pages
- Targeting
- Segmentation
- Reporting
- Analytics
- A/B testing
- APIs and webhooks
- SMS marketing
- Compliance
- Personalized messages
- Scheduled messages
- Two-way messaging
28 shared capabilities
- Email marketing
- Email campaigns
- Newsletters
- Pop-ups
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Import and export
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Klaviyo
69,072
stores observed
Skews Shopify · 93%
Listrak
222
stores observed
Skews Shopify · 58%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Klaviyo and Listrak.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 16, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Klaviyo or Listrak, follow stack changes, and see when a store installs, removes, or replaces an app.