Shopify app comparison · refreshed
Klaviyo vs Drip Email Automation & Popups
Two Shopify apps in the email marketing category, compared on the dimensions merchants actually weigh: ratings, review momentum, pricing, customer-support sentiment, bugs, and what reviewers uniquely call out. Built from 3,052 live Shopify App Store reviews.
Klaviyo
Klaviyo: Email Marketing & SMS
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
- Rating
- 4.70
- Reviews
- 2,996
- Δ reviews · 49d
- +204
- Δ rating · 49d
- +0.10
- Pricing
- From $15/mo
- Built for Shopify
- No
Drip
Drip Email Automation & Popups
Grow your sales with smarter email marketing, automated workflows, and engaging popups that convert.
- Rating
- 4.20
- Reviews
- 56
- Δ reviews
- +0
- Δ rating
- +0.00
- Pricing
- From $39/mo
- Built for Shopify
- No
Scorecard
The decision, by the numbers.
Each row reads directly from the live App Store listing and the observed review-stats history. No editorialising on top.
Trajectory
Momentum and risk profile.
Review momentum
Reviews gained since first observed snapshot · past 49d
Star distribution
Share of reviews at each star tier — wider 1- and 2-star bands read as a fatter tail of negative experiences.
Klaviyo
2,996 reviews
Drip Email Automation & Popups
56 reviews
Feature footprint
How similar are these apps, really?
Every capability tag both apps list on the Shopify App Store, mapped into shared ground and side-specific edges. Same taxonomy on both sides — Shopify’s own.
Klaviyo only
23
Shared
45
Drip Email Automation & Popups only
16
Capabilities by Shopify category
72 · 82 total
Managing campaigns
Email marketing
Campaign types
Email marketing
Pop-up types
Pop-ups
Managing pop-ups
Pop-ups
Workflow automation
SMS marketing
Klaviyo only
23
- Push notifications
- Bulk editing
- Import and export
- Email domains
- Bulk messaging
- Compliance
- Custom sender ID
- Personalized messages
- Scheduled messages
- Two-way messaging
- Conversion metrics
- Real-time analytics
- ROI tracking
- Custom segments
- Opt-in
- Cart recovery
- Birthday messages
- Discount codes
- Feedback requests
- Order confirmations
- Order tracking
- Welcome messages
- Win-back campaigns
Shared
45
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Drip Email Automation & Popups only
16
- Rewards
- Sales pop-ups
- Email pop-ups
- Cart pop-ups
- Spin the wheel
- Countdown timers
- Banners
- Announcements
- Games
- Surveys
- Quizzes
- Age verification
- Consent pop-ups
- Reviews pop-up
- Custom pop-ups
- Campaigns
Side-by-side by axis
What merchants actually say.
Semantic search across the review corpus, bucketed by sentiment, with the strongest positive and negative quotes per side.
customer support
Klaviyo
89% positive · avg rating 4.59
“Best customer service support chat. They are always willling to help!”
“every time you contact the chat it is 8 hours, and they are not fully trained and don't have an answer to any technical issue so you have to close and start a new chat hopping you'll get somebody else! no tel support.”
Drip Email Automation & Popups
100% positive · avg rating 5.00
“Drip provides excellent customer service, the staff are always friendly and quick to help! We love Drip!”
pricing
Klaviyo
0% positive · avg rating 1.00
“False pricing plan. If you open pricing plan from the app page, then you will see that you can buy 20$ plan with 5000 emails. However, after installation I've tried to update plan, and the cheapest version is for 140$ only!”
Drip Email Automation & Popups
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
ease of use
Klaviyo
100% positive · avg rating 4.99
“Intuitive and easy to use for someone that is new to e-commerce.”
Drip Email Automation & Popups
100% positive · avg rating 5.00
“now that I've got to know my way around this program, I love it! I'm very satisfied with how easy and efficient everything is setup thank you for making this so that people like me can can get in touch with my customers”
onboarding
Klaviyo
33% positive · avg rating 2.67
“A little rocky of a start in the learning process. I think It's a great process but scheduling in time to really understand the interface is important and an investment. Would recommend for serious entrepreneurs”
“When I speak with reps from other apps they rave about Klaviyo, but I'm guessing they have not gone through the onboarding process. We were assigned an onboarding specialist, but they don't help you much with the technical stuff. She's just a project manager, essentially who assigns all the tasks to you. Really great sales pitch, but you feel high and dry after you've signed up. Update: Their documentation is really awful.”
Drip Email Automation & Popups
0% positive · avg rating 2.00
“zero on-boarding after the sale, so if you are good with figuring it out on your own go for it. I hear really good things so I'll keep pushing forward. It's been very frustrating.”
bugs
Klaviyo
100% positive · avg rating 4.80
No standout quotes yet — corpus is still warming.
Drip Email Automation & Popups
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
performance
Klaviyo
100% positive · avg rating 4.94
No standout quotes yet — corpus is still warming.
Drip Email Automation & Popups
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
What each is known for
Themes reviewers raise.
The topics that surface most across reviews — the shared backbone and what each app is uniquely known for.
Klaviyo
- customer-support223
- pricing131
- ease-of-use49
- onboarding34
- bugs31
- bug26
- performance25
- billing-issues24
Uniquely customer-support · onboarding · bugs · bug · performance · billing-issues · missing-features · billing
Drip Email Automation & Popups
- ease-of-use1
- pricing1
- conversion-performance1
Uniquely conversion-performance
Shared themes
Same Shopify categories
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and the “Built for Shopify” flag come from the live Shopify App Store listing — refreshed daily. Trend deltas compare the snapshot from 365 days ago against today. Sentiment counts and quotes are derived from semantic search across the live review corpus, bucketed by rating sign — every quote on this page is a real review, not a paraphrase. Snapshot generated .
Watch the next stack change as it happens.
Ongoing.AI tracks every Shopify brand’s app stack daily. Find the merchants running Klaviyo or Drip Email Automation & Popups, and the moment they switch.