Klaviyo vs ActiveCampaign

Name: Klaviyo
Availability: InStock
Author: Klaviyo

The Shopify stores running each, App Store rankings, reviews and pricing, side by side and updated daily.

Watch both apps

Shopify stores

Klaviyo

76,753

ActiveCampaign

644

Shopify stores where a scan detected each app.

Listed reviews

3,352260

+75 vs +1 in 28 days

Rating

4.74.5

Email marketing

#1vs#122

Klaviyo ahead on 17 of 17 days

Developer replies

50%6%

Share of captured reviews with a reply

What stands out

Different footprintsWe detect Klaviyo on 119.2× as many Shopify stores: 76,753 against 644.
The rank gap held every dayKlaviyo ranked above ActiveCampaign in Email marketing on 17 of 17 days.
Review momentumOver the last 28 days Klaviyo's listed reviews moved +75 and ActiveCampaign's +1.

Stores

Who runs each app

Klaviyo76,753 stores

Platforms

Shopify93%
WooCommerce3%
Magento (Adobe Commerce)2%
BigCommerce1%

ActiveCampaign644 stores

Platforms

WooCommerce49%
Shopify47%
Magento (Adobe Commerce)2%
BigCommerce1%

See the stores running both. Compare when we first detected each app, store by store, with a free account.

Compare their stores

Category rank

Where each ranks, day by day

Email marketing: Klaviyo ahead on 17 of 17 days. Latest observed #1 vs #122.

SMS marketing: Klaviyo ahead on 28 of 28 days. Latest observed #1 vs #66.

Reviews

Listed review totals over time

Percentage change from 08 Sep 2026, last 28 days.

KlaviyoActiveCampaign

Events

Replies to 1–2★ reviews

54%62%

Of captured critical reviews

5★ share

89%76%

Of captured reviews

Reviews read

3,131241

71% and 100% with text

Pricing

Listed plans side by side

KlaviyoFree to install

FreeFree to install
SMS$15 / month
Email$20 / month

ActiveCampaignFree trial available

Starter$19 / month
Plus$59 / month
Pro$89 / month
Enterprise$159 / month

Allowances and billing models differ, so compare the terms before the prices.

Capabilities

What each lists that the other doesn't

Only in Klaviyo's listing9

Push notificationsCart emailsBrowse abandonmentPrice drop emailsBack-in-stock emailsProduct reviewsLocalizationBulk editingSMS capture list

Only in ActiveCampaign's listing9

Social mediaLanding pagesSurveysTargetingSegmentationTaggingReportingInsights and tipsAnalytics

31 feature labels appear in both listings · Show shared labels

Email marketing · Email campaigns · SMS campaigns · Newsletters · Pop-ups · Forms · Discounts · Promotions · Upsell emails · Cross-sell emails · Checkout emails · Exit intent · Abandoned cart · Welcome emails · Follow-up emails · Win-back emails · Product recommendations · Drip campaigns · Subscriptions · Custom campaigns · Editor tool · Templates · AI generation · Custom code · Custom fonts · Import and export · Email domains · Consent collection · Email capture list · Triggers and rules · Automations

Each label is in the developer's own wording. A feature missing from a listing may still be available.

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