Shopify app comparison · refreshed
Klaviyo vs ActiveCampaign Marketing
Two Shopify apps in the email marketing category, compared on the dimensions merchants actually weigh: ratings, review momentum, pricing, customer-support sentiment, bugs, and what reviewers uniquely call out. Built from 3,238 live Shopify App Store reviews.
Klaviyo
Klaviyo: Email Marketing & SMS
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
- Rating
- 4.70
- Reviews
- 2,996
- Δ reviews · 49d
- +204
- Δ rating · 49d
- +0.10
- Pricing
- From $15/mo
- Built for Shopify
- No
ActiveCampaign
ActiveCampaign Marketing
Autonomous marketing to transform your store
- Rating
- 4.60
- Reviews
- 242
- Δ reviews · 37d
- -4
- Δ rating · 37d
- +0.10
- Pricing
- From $19/mo
- Built for Shopify
- No
Scorecard
The decision, by the numbers.
Each row reads directly from the live App Store listing and the observed review-stats history. No editorialising on top.
Trajectory
Momentum and risk profile.
Review momentum
Reviews gained since first observed snapshot · past 49d
Star distribution
Share of reviews at each star tier — wider 1- and 2-star bands read as a fatter tail of negative experiences.
Klaviyo
2,996 reviews
ActiveCampaign Marketing
242 reviews
Feature footprint
How similar are these apps, really?
Every capability tag both apps list on the Shopify App Store, mapped into shared ground and side-specific edges. Same taxonomy on both sides — Shopify’s own.
Klaviyo only
15
Shared
53
ActiveCampaign Marketing only
4
Capabilities by Shopify category
72 · 60 total
Managing campaigns
Email marketing
Campaign types
Email marketing
Workflow automation
SMS marketing
Klaviyo only
15
- Push notifications
- Cart emails
- Browse abandonment
- Price drop emails
- Back-in-stock emails
- Product reviews
- Localization
- Bulk editing
- SMS capture list
- Geolocation
- Tracking
- Two-way messaging
- Conversion metrics
- Welcome messages
- Win-back campaigns
Shared
53
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Checkout emails
- Exit intent
- Abandoned cart
- Welcome emails
- Follow-up emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Custom code
- Custom fonts
- Import and export
- Email domains
- Consent collection
- Email capture list
- Triggers and rules
- Automations
- Targeting
- Segmentation
- Tagging
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
- Bulk messaging
- Compliance
- Custom sender ID
- Personalized messages
- Scheduled messages
- Real-time analytics
- ROI tracking
- Custom segments
- Opt-in
- Cart recovery
- Birthday messages
- Discount codes
- Feedback requests
- Order confirmations
- Order tracking
ActiveCampaign Marketing only
4
- Social media
- Landing pages
- Surveys
- Payment reminders
Side-by-side by axis
What merchants actually say.
Semantic search across the review corpus, bucketed by sentiment, with the strongest positive and negative quotes per side.
customer support
Klaviyo
89% positive · avg rating 4.59
“Best customer service support chat. They are always willling to help!”
“every time you contact the chat it is 8 hours, and they are not fully trained and don't have an answer to any technical issue so you have to close and start a new chat hopping you'll get somebody else! no tel support.”
ActiveCampaign Marketing
50% positive · avg rating 3.50
“I have used AC to send follow up emails to my customers after they have purchased a product, both immediately and as a follow up. AC is relatively easy to use and anytime I have had trouble their support has been OUTSTANDING.”
“I am the administrator of the account, and I was given permission by the company owner to work in the company's active campaign account. I need support, so I contacted the CS team, and they always ask me stupid questions when transferring my cases to tickets. Why do you guys ask for my billing information when I'm accessing the account? How can I log in to the account and contact you if I don't have the permission of my boss? This is really time-consuming. Last time, they said that I am not the admin or owner, so they cannot support. This time, they said that because I am not the owner. So only owners can ask for your support? My boss is really busy and does not have time to search for silly information all the time.”
pricing
Klaviyo
0% positive · avg rating 1.00
“False pricing plan. If you open pricing plan from the app page, then you will see that you can buy 20$ plan with 5000 emails. However, after installation I've tried to update plan, and the cheapest version is for 140$ only!”
ActiveCampaign Marketing
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
ease of use
Klaviyo
100% positive · avg rating 4.99
“Intuitive and easy to use for someone that is new to e-commerce.”
ActiveCampaign Marketing
100% positive · avg rating 4.80
“Very user friendly, great layout, love that it is compatible with all of the programs we use! Lots of education available to learn and therefore build!”
onboarding
Klaviyo
33% positive · avg rating 2.67
“A little rocky of a start in the learning process. I think It's a great process but scheduling in time to really understand the interface is important and an investment. Would recommend for serious entrepreneurs”
“When I speak with reps from other apps they rave about Klaviyo, but I'm guessing they have not gone through the onboarding process. We were assigned an onboarding specialist, but they don't help you much with the technical stuff. She's just a project manager, essentially who assigns all the tasks to you. Really great sales pitch, but you feel high and dry after you've signed up. Update: Their documentation is really awful.”
ActiveCampaign Marketing
100% positive · avg rating 4.67
“Onboarding was amazing, and the control it give you over your email marketing is exceptional! Absolutely would recommend”
bugs
Klaviyo
100% positive · avg rating 4.80
No standout quotes yet — corpus is still warming.
ActiveCampaign Marketing
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
performance
Klaviyo
100% positive · avg rating 4.94
No standout quotes yet — corpus is still warming.
ActiveCampaign Marketing
0% positive · avg rating —
No standout quotes yet — corpus is still warming.
What each is known for
Themes reviewers raise.
The topics that surface most across reviews — the shared backbone and what each app is uniquely known for.
Klaviyo
- customer-support223
- pricing131
- ease-of-use49
- onboarding34
- bugs31
- bug26
- performance25
- billing-issues24
Uniquely ease-of-use · onboarding · bugs · bug · performance · billing-issues · missing-features · billing
ActiveCampaign Marketing
- customer-support2
- account-access1
- pricing1
- value-for-money1
Uniquely account-access · value-for-money
Shared themes
Same Shopify categories
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and the “Built for Shopify” flag come from the live Shopify App Store listing — refreshed daily. Trend deltas compare the snapshot from 365 days ago against today. Sentiment counts and quotes are derived from semantic search across the live review corpus, bucketed by rating sign — every quote on this page is a real review, not a paraphrase. Snapshot generated .
Watch the next stack change as it happens.
Ongoing.AI tracks every Shopify brand’s app stack daily. Find the merchants running Klaviyo or ActiveCampaign Marketing, and the moment they switch.