Klaviyo vs Omnisend

Name: Klaviyo
Availability: InStock
Author: Klaviyo

The Shopify stores running each, App Store rankings, reviews and pricing, side by side and updated daily.

Watch both apps

Shopify stores

Klaviyo

76,753

Omnisend

11,792

Shopify stores where a scan detected each app.

Listed reviews

3,3523,183

+75 vs +4 in 28 days

Rating

4.74.7

Email marketing

#1vs#6

Klaviyo ahead on 28 of 28 days

Developer replies

50%38%

Share of captured reviews with a reply

What stands out

Different footprintsWe detect Klaviyo on 6.5× as many Shopify stores: 76,753 against 11,792.
The rank gap held every dayKlaviyo ranked above Omnisend in Email marketing on 28 of 28 days.
Review momentumOver the last 28 days Klaviyo's listed reviews moved +75 and Omnisend's +4.

Stores

Who runs each app

Klaviyo76,753 stores

Platforms

Shopify93%
WooCommerce3%
Magento (Adobe Commerce)2%
BigCommerce1%

Omnisend11,792 stores

Platforms

Shopify88%
WooCommerce10%
BigCommerce2%

See the stores running both. Compare when we first detected each app, store by store, with a free account.

Compare their stores

Category rank

Where each ranks, day by day

Email marketing: Klaviyo ahead on 28 of 28 days. Latest observed #1 vs #6.

SMS marketing: Klaviyo ahead on 28 of 28 days. Latest observed #1 vs #4.

Reviews

Listed review totals over time

Percentage change from 08 Sep 2026, last 28 days.

KlaviyoOmnisend

Events

Replies to 1–2★ reviews

54%86%

Of captured critical reviews

5★ share

89%90%

Of captured reviews

Reviews read

3,1312,995

71% and 91% with text

Pricing

Listed plans side by side

KlaviyoFree to install

FreeFree to install
SMS$15 / month
Email$20 / month

OmnisendFree plan available

FREEFree
STANDARD$16 / month
PRO$59 / month

Allowances and billing models differ, so compare the terms before the prices.

Capabilities

What each lists that the other doesn't

Only in Klaviyo's listing2

Follow-up emailsBulk editing

Only in Omnisend's listing2

Landing pagesTranslation

38 feature labels appear in both listings · Show shared labels

Email marketing · Email campaigns · SMS campaigns · Push notifications · Newsletters · Pop-ups · Forms · Discounts · Promotions · Upsell emails · Cross-sell emails · Cart emails · Checkout emails · Exit intent · Abandoned cart · Browse abandonment · Welcome emails · Price drop emails · Back-in-stock emails · Win-back emails · Product recommendations · Drip campaigns · Subscriptions · Product reviews · Custom campaigns · Editor tool · Templates · AI generation · Localization · Custom code · Custom fonts · Import and export · Email domains · Consent collection · Email capture list · SMS capture list · Triggers and rules · Automations

Each label is in the developer's own wording. A feature missing from a listing may still be available.

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