OngoingAI

Usage & market intelligence

Observed on 42,510 ecommerce stores.

Across 12,283 tracked stores, adoption rose from 4.1% to 5% over a 30-day comparison.

View storesWatch for changes
Stores observed
42,510
Ecommerce stores where OngoingAI has observed it
Shopify adoption
100%
42,508 Shopify stores
Shopify rating
4.9 ★
2,164 reviews

Last checked Sep 24, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 224 more confirmed installs than removals over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days448207▲ +24127,891
Last 90 days514290▲ +22441,853

Newly observed counts first appearances of Instafeed in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.91average· 2,052 reviews analyzed· 1,276 with written feedback
95% 5★2% ≤3★

34% of attributable reviewers are United States merchants. 28% had used the app for a year or more when they reviewed.

The developer replies to 87% of reviews overall and 100% of critical ones.

Recent sentiment holds steady at 4.93, in line with the 4.91 lifetime average.

Rating · last 90d
4.93
Recent direction
Replies to reviews
87%
Developer response rate
Replies to critical
100%
On 3★ and below
Long-term reviewers
28%
Using 1yr+ at review
Top merchant markets
United States 34%United Kingdom 9%Australia 7%India 6%Canada 5%
Tenure when reviewed
under a day 33%days 16%months 24%a year or more 28%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Instafeed adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Instafeed
Shopify
x
WooCommerce
x
SHOPLINE
x
Magento (Adobe Commerce)
x
PrestaShop
x
Square Online
x
Notable stores using Instafeed ‑ Instagram Feed
Observed installs, highest-ranked first
StoreTraffic rankCohort
giftshop.ed.ac.uk
#3,092Top 10K
wstore.uwaterloo.ca
#3,517Top 10K
store.breitbart.com
#5,284Top 10K
shop.ifit.com
#8,597Top 10K
shop.st-andrews.ac.uk
#8,770Top 10K
gharsoaps.shop
#9,994Top 10K
harpercollins.com
#11,076Top 25K
brasil-store.tomorrowland.com
#15,682Top 25K
decathlon.net
#16,934Top 25K
e-shop.matsuyafoods.co.jp
#21,035Top 25K

Showing 10 of 42,510 stores we track running Instafeed.

Get the full list
Pricing
Free plan available
Starter
Free
  • • Fully responsive grid or slider layout
  • • Instagram Reels & photo posts
  • • Customize pop-ups
  • • Unlimited views
  • • No branding or watermarks
Pro
$8/month
7-day free trial
  • • Tag products & collections
  • • Shop now & add to cart buttons
  • • Instagram Stories & carousel posts
  • • Product reviews & prices
  • • Up to 3 different feeds
Plus
$20/month
7-day free trial · or $180/year and save 25%
  • • Auto-tag products
  • • Product & collection feeds
  • • UGC - Instagram tagged posts
  • • Custom media uploads
  • • Hide, pin, reorder & filter by hashtags
What does Instafeed do?

Display your Instagram feed on Shopify and show UGC to boost social proof, trust, and conversions. Easy setup, auto-updates with a Free plan available.

  • Display Instagram Reels, posts, videos & UGC in auto-syncing feeds
  • Create shoppable feeds with product & collection tagging
  • Auto-tag products and enable shop now or add to cart from Instagram posts
  • Grid or slider layouts optimized for all devices
  • Upload, pin, hide & reorder posts for full feed control

Features

Social proofUGCPhotosVideosReelsHashtagsReviewsReview countMulti-languageShoppable feedsCustom layoutsEngagement trackingConversion trackingImage galleryCarouselShop the lookLookbookLightboxPortfolioGridRowSliderVideoCustom stylesCustom CSSSEOHover effectsMobile responsiveShoppable tags
Review history
Daily review count on the Shopify App Store
2,164+180 · 30d~6.0/day· Rating steady at 4.9★

Daily tracking from Aug 10, 2026 through today · 30 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Social proof
    #1
  • Image gallery
    #1

Tracked daily · last 30 days · as of 2026-09-25

Catalog position
Within Social proof on the App Store
Rank by reviews
#1 of 164
Review percentile
100th
Rating percentile
68th
On the App Store
10 yrs
Commonly used with
Share of Instafeed ‑ Instagram Feed stores that also run each app
Judge.me
x
Klaviyo
x
Shopify Inbox
x
Microsoft Clarity
x
Shopify Forms
x
Mailchimp
x
Hextom
x
PageFly
x
Competitors
Alternatives buyers weigh against Instafeed ‑ Instagram Feed
    See the full Instafeed alternatives comparison
    Works with
    Integrations listed for Instafeed ‑ Instagram Feed
    CheckoutShopify AdminFacebookGemPagesInstagramJudge.meLooxShop App
    Apps similar to Instafeed
    The App Store's own "more apps like this" for Instafeed
    Instafeed for Instagram Feed
    4.9(393)

    Free plan available

    GSC Instagram Feed, Instafeed
    4.9(284)

    Free plan available

    Socialwidget ‑ Instagram Feed
    4.9(626)

    Free plan available

    Frequently asked questions

    Display your Instagram feed on Shopify and show UGC to boost social proof, trust, and conversions. Easy setup, auto-updates with a Free plan available. It's a social proof tool for ecommerce stores.