Microsoft Clarity

Shopify analytics app by Microsoft Clarity·Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps

Snapshot

4.60(1,632 reviews)#3of 1,279 inAnalytics

Ongoing.AI tracks Microsoft Clarity daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

4.60

1,632 reviews

Pricing

Free

free

Built for Shopify

No

Years live

0

launched Jul 17, 2025

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+36

28-day Δ

+157

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

1,6571,5821,5061,4301,3555.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Microsoft Clarity added 157 reviews over the last 28 days.

Category rank over time

Where Microsoft Clarity sits day-by-day in Analytics.

Position across the Analytics page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Analytics leaderboard →

#1#3#6#8#10May 28May 31Jun 4Jun 7Jun 11Microsoft Clarity · #8Mipler ‑ Advanced Reports · #7MIDA Replay, Heatmap & Insight · #9
Best position observed: #4. Microsoft Clarity slipped 3 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Microsoft Clarity shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Microsoft Clarity ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #1 on "analytics".

#1#4#6#9#11May 28Jun 5Jun 14Jun 23Jul 2analyticsreplay
2 terms, 48 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • analytics

    #3

    best #1

    no change

  • replay

    #10

    best #6

    −4 positions

Catalog position

Where Microsoft Clarity sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#3

of 1279 active apps

Review count percentile

100th

vs category siblings

Rating percentile

68th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What Microsoft Clarity has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 22, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(1,632 reviews)
  • 89%positive1,341
  • 3%neutral41
  • 8%negative121

Popular mentions

  • bug
  • data export
  • customer support

Top themes

  1. bug1
  2. data export1
  3. customer support1

What merchants praise

“I find the actual visual so helpful since that is how my brain registers information the best. It was so nice to see what issues came up and what that gravitated to.”
Qu!rk Boutique & Gift Shop By PopUpShop LLC · 5★ · 2026-06-18

What merchants complain about

“iyi değil. çok karışık. bilgiler doğru değil. desteğe ihtiyaç var.ayrıca benim girişlerim görünüyor. görünmemesi lazım. site bir türkçe oluyor bir ingilizce oluyor. basit işler her zaman daha tutulur. ancak bu puan kalıcı değil. potansiyelinize güveniyorum. kullanıcı dostu basit bir panel yaptığınızda size yüksek puan vereceğim”
T Ticaret · 1★

Plans

Microsoft Clarity pricing tiers.

Free Forever

Free

    Capabilities

    What Microsoft Clarity can do.

    The 26 capabilities Microsoft Clarity lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customer behavior

    9
    • Real-time tracking
    • Activity tracking
    • Event tracking
    • Session replay
    • Replay filtering
    • Segmentation
    • Page views
    • Broken links
    • Cohort analysis

    Marketing and sales

    9
    • AI insights
    • Marketing attribution
    • Checkout analytics
    • ROAS
    • Purchase tracking
    • Funnel analysis
    • UTM tracking
    • Abandoned cart
    • Pixel tracking

    Visuals and reports

    8
    • Heatmaps
    • Analytics dashboard
    • Custom dashboards
    • Custom reports
    • Data export
    • Historical analysis
    • Notifications
    • GDPR compliance

    FAQ

    Microsoft Clarity — frequently asked questions.

    What is Microsoft Clarity on Shopify?
    Microsoft Clarity, officially listed on the Shopify App Store as Microsoft Clarity: AI Insights, is a Shopify app in the Analytics category. Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence. It averages 4.60 out of 5 across 1,632 merchant reviews on the Shopify App Store.
    How much does Microsoft Clarity cost?
    Microsoft Clarity is free to install and use on Shopify — there are no paid plans on this app.
    Is Microsoft Clarity free?
    Yes — Microsoft Clarity is free to install and use on Shopify. There are no paid plans.
    When was Microsoft Clarity launched?
    Microsoft Clarity launched on July 17, 2025. In that time it has gathered 1,632 merchant reviews.
    Is Microsoft Clarity Built for Shopify?
    Microsoft Clarity does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Microsoft Clarity alternatives?
    Merchants commonly compare Microsoft Clarity with Data Export IO, Report Pundit, BR, and MLV Auto Currency Switcher. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Microsoft Clarity?
    8% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are bug, data export, and customer support — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,940

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,894

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,154

    Known for: ease-of-use

    MLVeda

    MLV Auto Currency Switcher

    4.80★965
    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Microsoft Clarity.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Microsoft Clarity

    Prefer the source? View Microsoft Clarity on the Shopify App Store ↗