Usage & market intelligence
Observed on 44,529 ecommerce stores.
Across 12,283 tracked stores, adoption rose from 6.4% to 8.9% over a 30-day comparison.
Last checked Sep 24, 2026
Frequently asked questions
Clarity is a free user behavior tool that helps you understand how users are interacting with your website through AI analytics, session replays, and heatmaps It's a analytics tool for ecommerce stores.
We currently observe Microsoft Clarity running on 44,529 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 1,296 more confirmed installs than removals over the past 90 days.
Microsoft Clarity holds an average rating of 4.6 out of 5 across 2,230 reviews.
High-ranked stores where we've observed Microsoft Clarity include wyzecam.com, index.hr, delta.com, msi.com, arduino.cc. We track 44,529 stores running it in total.
Microsoft Clarity's App Store listing covers Analytics, Real-time tracking, Activity tracking, Event tracking, Session replay, Replay filtering, Segmentation, Page views, Broken links, Cohort analysis, and more.
Stores running Microsoft Clarity most often also run Klaviyo, Judge.me, WordPress.
Common alternatives to Microsoft Clarity include Hotjar, Fullstory, Contentsquare, Crazy Egg.
Microsoft Clarity's observed install base spans Shopify (81%), WooCommerce (14%), Magento (Adobe Commerce) (1%).
Free. Plans: Free Forever (Free).
Yes — Microsoft Clarity offers a free plan, with paid plans for higher volume.