Shopify app comparison · updated Sep 16, 2026
Hotjar Install vs Microsoft Clarity
Compare Hotjar Install and Microsoft Clarity for Shopify analytics using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Dualsided
Hotjar Install
Hotjar’s visual insights tell you how users behave so you can make the changes that matter.
- Rating
- 4.30
- Reviews
- 88
- Review growth · 30d
- +2 · +2.3%
- Pricing
- Free trial available
- Years on Shopify
- 8
- Stores observed
- 11,753
Microsoft Clarity
Microsoft Clarity: AI Insights
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
- Rating
- 4.60
- Reviews
- 2,166
- Review growth · 30d
- +279 · +14.8%
- Pricing
- Free
- Years on Shopify
- 1
- Stores observed
- 39,185
Our read
Microsoft Clarity has the stronger observed market footprint in OngoingAI's data — it appears on 3.3× more tracked stores and carries 24.3× the App Store review depth. Ratings and recent review growth are closer.
- Rating
- Microsoft Clarity leads4.6 vs 4.3
- Review growth
- Microsoft Clarity faster+14.8% vs +2.3%
- Review depth
- Microsoft Clarity24.3× more reviews
- Observed adoption
- Microsoft Clarity3.3× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Microsoft Clarity leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 18 – Sep 15, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Hotjar Install | Microsoft Clarity | Difference |
|---|---|---|---|
| Rating | 4.30 | 4.60 | Microsoft Clarity +0.30 |
| Reviews | 88 | 2,166 | Microsoft Clarity 24.3× |
| Review growth · 30d | +2 · +2.3% | +279 · +14.8% | Microsoft Clarity faster |
| Listed pricing | Free trial available | Free | Not directly comparable |
| Years on Shopify | 8 | 1 | Hotjar Install +7y |
| Stores observed | 11,753 | 39,185 | Microsoft Clarity leads |
Review corpus
What merchants actually report.
Hotjar Install
4.34 avg · 87 reviews
Microsoft Clarity
4.61 avg · 2,111 reviews
| Signal | Hotjar Install | Microsoft Clarity | Difference |
|---|---|---|---|
| 5-star share | 72% | 83% | Microsoft Clarity leads |
| Rating · last 90 days | 5.00 | 4.63 | Hotjar Install leads |
| Replies to reviews | 8% | 1% | Hotjar Install leads |
| Replies to critical (≤3★) | 54% | 7% | Hotjar Install leads |
| Long-term reviewers (1yr+) | 2% | 0% | Hotjar Install leads |
| Top market | United States 29% | United States 24% | — |
| Reviews analyzed | 87 | 2,111 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose Hotjar Install if…
- You need benchmarking
Choose Microsoft Clarity if…
- You need real-time tracking
- You need event tracking
- You need session replay
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Hotjar Install and Microsoft Clarity each do that the other doesn’t.
They cover largely the same ground — 18% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Hotjar Install only
1
- Benchmarking
Microsoft Clarity only
23
- Real-time tracking
- Event tracking
- Session replay
- Replay filtering
- Segmentation
- Page views
- Broken links
- Cohort analysis
- AI insights
- Marketing attribution
- Checkout analytics
- ROAS
- Purchase tracking
- UTM tracking
- Abandoned cart
- Pixel tracking
- Custom dashboards
- Custom reports
- Data export
- Historical analysis
- Notifications
- GDPR compliance
- Site optimization - Other
5 shared capabilities
- Analytics
- Activity tracking
- Funnel analysis
- Heatmaps
- Analytics dashboard
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Hotjar Install
11,753
stores observed
Skews Shopify · 69%
Microsoft Clarity
39,185
stores observed
Skews Shopify · 81%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Hotjar Install and Microsoft Clarity.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Still comparing?
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 16, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Hotjar Install or Microsoft Clarity, follow stack changes, and see when a store installs, removes, or replaces an app.