Shopify app comparison · updated Aug 25, 2026
Hotjar Installvs
Microsoft Clarity
Compare Hotjar Install and Microsoft Clarity for Shopify analytics using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Dualsided
Hotjar Install
Hotjar’s visual insights tell you how users behave so you can make the changes that matter.
- Rating
- 4.40
- Reviews
- 86
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free trial available
- Years on Shopify
- 8
- Stores observed
- 6,600
Microsoft Clarity
Microsoft Clarity: AI Insights
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
- Rating
- 4.60
- Reviews
- 1,943
- Review growth · 30d
- +117 · +6.4%
- Pricing
- Free
- Years on Shopify
- 1
- Stores observed
- 20,850
Our read
- Ratings
- Microsoft Clarity higher (4.60 vs 4.40)
- Review growth
- Microsoft Clarity faster (+6.4% vs +0.0%)
- Review depth
- Microsoft Clarity 22.3× more reviews
- Adoption
- Microsoft Clarity larger (20,850 vs 6,600)
OngoingAI's data favors Microsoft Clarity on observed Shopify adoption (20,850 vs 6,600 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Hotjar Install | Microsoft Clarity | Difference |
|---|---|---|---|
| Rating | 4.40 | 4.60 | Microsoft Clarity +0.20 |
| Reviews | 86 | 1,943 | Microsoft Clarity 22.3× |
| Review growth · 30d | +0 · +0.0% | +117 · +6.4% | Microsoft Clarity faster |
| Listed pricing | Free trial available | Free | Not directly comparable |
| Years on Shopify | 8 | 1 | Hotjar Install +7y |
| Stores observed | 6,600 | 20,850 | Microsoft Clarity leads |
Which fits your requirements?
Choose by what you actually need.
Choose Hotjar Install if…
- You need benchmarking
Choose Microsoft Clarity if…
- You need real-time tracking
- You need event tracking
- You need session replay
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
18% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Hotjar Install only
1
- Benchmarking
Microsoft Clarity only
23
- Real-time tracking
- Event tracking
- Session replay
- Replay filtering
- Segmentation
- Page views
- Broken links
- Cohort analysis
- AI insights
- Marketing attribution
- Checkout analytics
- ROAS
- Purchase tracking
- UTM tracking
- Abandoned cart
- Pixel tracking
- Custom dashboards
- Custom reports
- Data export
- Historical analysis
- Notifications
- GDPR compliance
- Site optimization - Other
Show 5 shared capabilities
- Analytics
- Activity tracking
- Funnel analysis
- Heatmaps
- Analytics dashboard
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Hotjar Install
6,600
stores observed
Skews Shopify · 63%
Microsoft Clarity
20,850
stores observed
Skews Shopify · 78%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Hotjar Install and Microsoft Clarity.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Still comparing?
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Hotjar Install or Microsoft Clarity, follow stack changes, and see when a store installs, removes, or replaces an app.