Fullstory usage & market intelligence
OngoingAI has observed Fullstory on 276 ecommerce stores across 6 platforms.
Among 67,237 stores continuously observed over the last 30 days, Fullstory penetration moved 0% → 0.1%.
Compare Fullstory alternativesLast checked Sep 16, 2026
Frequently asked questions
Fullstory helps merchants understand how customers interact with their store. By providing a clear view of customer behaviors—including clicks, nav... It's a analytics tool for ecommerce stores.
We currently observe Fullstory running on 276 ecommerce stores, most of them on Shopify.
It's holding steady — across the stores we observe, confirmed installs and removals balanced over the past 90 days.
High-ranked stores where we've observed Fullstory include mindbodygreen.com, tuv.com, aloyoga.com, meetflo.com, princesspolly.com.au. We track 276 stores running it in total.
Fullstory's App Store listing covers Analytics, Real-time tracking, Activity tracking, Event tracking, Session replay, Segmentation, Page views, Cohort analysis, AI insights, Checkout analytics, and more.
Stores running Fullstory most often also run Klaviyo, Microsoft Clarity, Yotpo.
Common alternatives to Fullstory include Hotjar, Microsoft Clarity, Contentsquare, Crazy Egg.
Fullstory's observed install base spans Shopify (87%), WooCommerce (6%), Magento (Adobe Commerce) (3%).
Free to install. Plans: Free (Free).
Yes — Fullstory offers a free plan, with paid plans for higher volume.