Usage & market intelligence
Observed on 322 ecommerce stores.
Across 321,427 tracked stores, observed usage rose from 95 to 163 stores over a 30-day comparison.
Last checked Sep 23, 2026
Frequently asked questions
Fullstory helps merchants understand how customers interact with their store. By providing a clear view of customer behaviors—including clicks, nav... It's a analytics tool for ecommerce stores.
We currently observe Fullstory running on 322 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 5 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Fullstory include aloyoga.com, meetflo.com, expensify.com, princesspolly.com.au, nobullproject.com. We track 322 stores running it in total.
Fullstory's App Store listing covers Analytics, Real-time tracking, Activity tracking, Event tracking, Session replay, Segmentation, Page views, Cohort analysis, AI insights, Checkout analytics, and more.
Stores running Fullstory most often also run Klaviyo, Microsoft Clarity, Yotpo.
Common alternatives to Fullstory include Hotjar, Microsoft Clarity, Contentsquare, Crazy Egg.
Fullstory's observed install base spans Shopify (87%), WooCommerce (6%), Magento (Adobe Commerce) (3%).
Free to install. Plans: Free (Free).
Yes — Fullstory offers a free plan, with paid plans for higher volume.