Fullstory alternatives
8 analytics tools compared on data from stores OngoingAI observes — including 319 running Fullstory. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Microsoft Clarity: AI Insights | 44,463 | +1,476 | Shopify | 10% | 4.6 | Free |
 Hotjar Install | 13,275 | +332 | Shopify | 3% | 4.3 | Free trial available |
 Lucky Orange Heatmaps & Replay | 4,210 | -1 | Shopify | 2% | 4.7 | Free plan available |
| Crazy Egg | 821 | +27 | Shopify | 1% | — | — |
| Smartlook | 512 | -274 | Shopify | — | — | — |
 Parkour: Facebook Pixel & Feed | 2,308 | +264 | Shopify | — | 4.9 | Free |
 MIDA Replay, Heatmap & Insight | 778 | +72 | Shopify | — | — | — |
 LogRocket: Replay & Conversion | 22 | +4 | Shopify | — | — | Free |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Fullstory alternatives are Microsoft Clarity, Hotjar Install, Lucky Orange Heatmaps & Replay, Parkour.
Microsoft Clarity is the most widely adopted Fullstory alternative we track — observed on 44,463 ecommerce stores, versus 319 running Fullstory.
Microsoft Clarity gained the most confirmed installs over the last 30 days among the alternatives we track (+1,476 net confirmed stores).
Parkour holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 191 reviews.
Microsoft Clarity, Lucky Orange Heatmaps & Replay, Parkour advertise a free plan or free tier.