Fullstory alternatives
5 analytics tools compared on data from stores OngoingAI observes — including 164 running Fullstory. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Microsoft Clarity: AI Insights | 33,828 | +316 | Shopify | 7% | 4.6 | Free |
 Hotjar Install | 9,679 | +32 | Shopify | 1% | 4.3 | Free trial available |
 Lucky Orange Heatmaps & Replay | 2,973 | +93 | Shopify | 3% | 4.7 | Free plan available |
| Smartlook | 652 | +40 | Shopify | 1% | — | — |
| Crazy Egg | 608 | -1 | Shopify | 1% | — | — |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Fullstory alternatives are Microsoft Clarity, Hotjar Install, Lucky Orange Heatmaps & Replay, Smartlook.
Microsoft Clarity is the most widely adopted Fullstory alternative we track — observed on 33,828 ecommerce stores, versus 164 running Fullstory.
Microsoft Clarity gained the most confirmed installs over the last 30 days among the alternatives we track (+316 net confirmed stores).
Lucky Orange Heatmaps & Replay holds the highest rating among well-reviewed alternatives — 4.7 out of 5 across 878 reviews.
Microsoft Clarity, Hotjar Install, Lucky Orange Heatmaps & Replay advertise a free plan or free tier.