MIDA Replay, Heatmap & Insight alternatives
7 session replay tools compared on data from stores OngoingAI observes — including 770 running MIDA Replay, Heatmap & Insight. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Microsoft Clarity: AI Insights | 44,529 | +1,382 | Shopify | 19% | 4.6 | Free |
 Hotjar Install | 13,399 | +358 | Shopify | 2% | 4.3 | Free trial available |
 Lucky Orange Heatmaps & Replay | 4,242 | +15 | Shopify | 6% | 4.7 | Free plan available |
| Crazy Egg | 842 | +29 | Shopify | 1% | — | — |
| Smartlook | 528 | -259 | Shopify | — | — | — |
 Fullstory ‑ Checkout Capture | 322 | +7 | Shopify | — | — | Free to install |
 LogRocket: Replay & Conversion | 22 | +4 | Shopify | — | — | Free |
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Frequently asked questions
Ranked by observed store adoption, the most widely used MIDA Replay, Heatmap & Insight alternatives are Microsoft Clarity, Hotjar Install, Lucky Orange Heatmaps & Replay, Crazy Egg.
Microsoft Clarity is the most widely adopted MIDA Replay, Heatmap & Insight alternative we track — observed on 44,529 ecommerce stores, versus 770 running MIDA Replay, Heatmap & Insight.
Microsoft Clarity gained the most confirmed installs over the last 30 days among the alternatives we track (+1,382 net confirmed stores).
Lucky Orange Heatmaps & Replay holds the highest rating among well-reviewed alternatives — 4.7 out of 5 across 883 reviews.
Microsoft Clarity, Lucky Orange Heatmaps & Replay, LogRocket advertise a free plan or free tier.