Usage & market intelligence
Observed on 47,820 ecommerce stores.
Across 3,022 tracked stores, adoption rose from 3.7% to 4.8% over a 30-day comparison.
Last checked Sep 24, 2026
Frequently asked questions
We currently observe Google Ads running on 47,820 ecommerce stores, most of them on WooCommerce.
Yes — across the stores we observe, 1,799 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Google Ads include telegraph.co.uk, us.com, index.hr, hulu.com, honor.com. We track 47,820 stores running it in total.
Stores running Google Ads most often also run WordPress, WooCommerce, Elementor.
Common alternatives to Google Ads include Meta Pixel, TikTok Pixel, The Trade Desk, Criteo.
Google Ads's observed install base spans WooCommerce (48%), Shopify (37%), PrestaShop (3%).