Google Ads alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 8,843 running Google Ads. Adoption, platform split and growth, not vendor claims.
Every Google Ads alternative, side by side
Ordered by relevance to Google Ads · 30d net counts confirmed adds/removals only · overlap = share of Google Ads stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
| AdRoll | 517 | — | Shopify | 1% | — | — |
| Amazon Ads | 237 | — | Shopify | 1% | — | — |
| The Trade Desk | 207 | — | Shopify | 0% | — | — |
 AppLovin | 106 | — | Shopify | 0% | 3.2 | Free to install |
| Klickly | 61 | — | Shopify | 0% | — | — |
 TikTok Pixel | 38 | — | Loja Integrada | 0% | — | — |
| Simprosys Google Shopping Feed | 1,657 | — | Shopify | 3% | — | — |
 Reddit Pixel | 14 | — | Shopify | 0% | — | — |
 Google AdSense | 1,226 | — | WooCommerce | 13% | — | — |
| UpPromote | 1,044 | — | Shopify | 1% | — | — |
 ShopMy | 597 | — | Shopify | 1% | — | — |
| Awin | 517 | — | Shopify | 1% | — | — |
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Google Ads alternatives are Simprosys Google Shopping Feed, Google AdSense, UpPromote, ShopMy.