Google Ads alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 34,736 running Google Ads. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 AdRoll | 1,291 | -3 | Shopify | 1% | — | — |
 Reddit Pixel | 653 | +1 | Shopify | 0% | — | — |
| Amazon Ads | 533 | +3 | Shopify | 0% | — | — |
| The Trade Desk | 327 | +2 | Shopify | 0% | — | — |
 Criteo | 306 | -116 | Shopify | 0% | — | — |
 AppLovin | 135 | -3 | Shopify | 0% | 3.0 | Free to install |
| Klickly | 93 | — | Shopify | 0% | — | — |
 Google AdSense | 5,555 | +116 | WooCommerce | 15% | — | — |
 TikTok Pixel | 48 | — | Loja Integrada | 0% | — | — |
 UpPromote Affiliate Marketing | 4,109 | +12 | Shopify | 1% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 3,929 | +18 | Shopify | 2% | 4.9 | Free trial available |
 Omega Facebook Pixel | 1,009 | -10 | Shopify | 0% | — | — |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Google Ads alternatives are Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed, AdRoll.
Google AdSense is the most widely adopted Google Ads alternative we track — observed on 5,555 ecommerce stores, versus 34,736 running Google Ads.
Google AdSense gained the most confirmed installs over the last 30 days among the alternatives we track (+116 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,803 reviews.
AppLovin, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed advertise a free plan or free tier.