Google & YouTube alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 4,445 running Google & YouTube. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 40,615 | +925 | WooCommerce | 5% | — | — |
 Google AdSense | 6,411 | +295 | WooCommerce | 1% | — | — |
 UpPromote Affiliate Marketing | 4,798 | +13 | Shopify | 3% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 4,675 | +18 | Shopify | 3% | 4.9 | Free trial available |
 AdRoll | 1,742 | +8 | Shopify | 1% | — | — |
 Parkour: Facebook Pixel & Feed | 1,740 | +108 | Shopify | 1% | 4.9 | Free |
 Omega Facebook Pixel | 1,223 | -15 | Shopify | 0% | — | — |
 Multifeeds Feed Builder | 1,074 | +64 | Shopify | 1% | — | — |
 Awin ‑ Affiliate Marketing | 938 | -6 | Shopify | 0% | 1.9 | Free to install |
 ShopMy | 935 | — | Shopify | 0% | — | — |
 Refersion Affiliate Marketing | 763 | -1 | Shopify | 0% | 4.8 | Free plan available |
 Reddit Pixel | 740 | +12 | Shopify | 0% | — | — |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Google & YouTube alternatives are Google Ads, Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed.
Google Ads is the most widely adopted Google & YouTube alternative we track — observed on 40,615 ecommerce stores, versus 4,445 running Google & YouTube.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+925 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,817 reviews.
UpPromote Affiliate Marketing, Simprosys Google Shopping Feed, Parkour advertise a free plan or free tier.