AdRoll alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 517 running AdRoll. Adoption, platform split and growth, not vendor claims.
Every AdRoll alternative, side by side
Ordered by relevance to AdRoll · 30d net counts confirmed adds/removals only · overlap = share of AdRoll stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 8,843 | — | Shopify | 19% | — | — |
| Amazon Ads | 237 | — | Shopify | 1% | — | — |
| The Trade Desk | 207 | — | Shopify | 1% | — | — |
 StackAdapt | 97 | — | Shopify | 1% | 5.0 | Free |
| Simprosys Google Shopping Feed | 1,657 | — | Shopify | 4% | — | — |
| Viant | 12 | — | Shopify | 0% | — | — |
 Google AdSense | 1,226 | — | WooCommerce | 1% | — | — |
| UpPromote | 1,044 | — | Shopify | 3% | — | — |
| Rakuten Advertising | 8 | — | Shopify | — | — | — |
 ShopMy | 597 | — | Shopify | 3% | — | — |
| Awin | 517 | — | Shopify | 1% | — | — |
| Impact.com | 489 | — | Shopify | 2% | — | — |
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used AdRoll alternatives are Google Ads, Simprosys Google Shopping Feed, Google AdSense, UpPromote.