Criteo alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 317 running Criteo. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 40,077 | +762 | WooCommerce | 24% | — | — |
 AdRoll | 1,700 | — | Shopify | 2% | — | — |
| Amazon Ads | 630 | +9 | Shopify | 2% | — | — |
| The Trade Desk | 372 | +4 | Shopify | 2% | — | — |
 StackAdapt | 201 | +1 | Shopify | 1% | 5.0 | Free |
| Klickly | 157 | — | Shopify | 1% | — | — |
 AppLovin | 138 | -3 | Shopify | 1% | 3.5 | Free to install |
 Google AdSense | 6,397 | +220 | WooCommerce | 2% | — | — |
 UpPromote Affiliate Marketing | 4,674 | +19 | Shopify | 5% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 4,546 | +24 | Shopify | 10% | 4.9 | Free trial available |
| Viant | 16 | — | Shopify | — | — | — |
 Omega Facebook Pixel | 1,139 | -11 | Shopify | 3% | — | — |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Criteo alternatives are Google Ads, Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed.
Google Ads is the most widely adopted Criteo alternative we track — observed on 40,077 ecommerce stores, versus 317 running Criteo.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+762 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,818 reviews.
StackAdapt, AppLovin, UpPromote Affiliate Marketing advertise a free plan or free tier.