Criteo alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 271 running Criteo. Adoption, platform split and growth, not vendor claims.
Every Criteo alternative, side by side
Ordered by relevance to Criteo · 30d net counts confirmed adds/removals only · overlap = share of Criteo stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 12,892 | +13 | Shopify | 23% | — | — |
 AdRoll | 633 | — | Shopify | 1% | — | — |
| Amazon Ads | 273 | — | Shopify | 1% | — | — |
| The Trade Desk | 227 | — | Shopify | 1% | — | — |
 StackAdapt | 120 | — | Shopify | 1% | 5.0 | Free |
 AppLovin | 118 | — | Shopify | 1% | 3.2 | Free to install |
| Klickly | 65 | — | Shopify | 1% | — | — |
 Simprosys Google Shopping Feed | 2,052 | +2 | Shopify | 10% | — | — |
 Google AdSense | 1,801 | +1 | WooCommerce | 2% | — | — |
 UpPromote | 1,400 | +4 | Shopify | 5% | — | — |
| Viant | 12 | — | Shopify | — | — | — |
 ShopMy | 624 | +12 | Shopify | 4% | — | — |
Fastest-growing Criteo alternatives
Confirmed net stores added over the last 30 days — observed changes, not new coverage
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Criteo alternatives are Google Ads, Simprosys Google Shopping Feed, Google AdSense, UpPromote.