AppLovin alternatives
12 ads tools compared on data from stores OngoingAI observes — including 135 running AppLovin. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 34,736 | +484 | WooCommerce | 20% | — | — |
| Amazon Ads | 533 | +3 | Shopify | 2% | — | — |
 MNTN | 387 | -7 | Shopify | 8% | 5.0 | Free to install |
| The Trade Desk | 327 | +2 | Shopify | 6% | — | — |
 Criteo | 306 | -116 | Shopify | 3% | — | — |
 Google AdSense | 5,555 | +116 | WooCommerce | 1% | — | — |
 UpPromote Affiliate Marketing | 4,109 | +12 | Shopify | 4% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 3,929 | +18 | Shopify | 8% | 4.9 | Free trial available |
 AdRoll | 1,291 | -3 | Shopify | — | — | — |
 Omega Facebook Pixel | 1,009 | -10 | Shopify | 4% | — | — |
 ShopMy | 831 | +15 | Shopify | 7% | — | — |
 Awin ‑ Affiliate Marketing | 751 | -2 | Shopify | 3% | 1.9 | Free to install |
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Frequently asked questions
Ranked by observed store adoption, the most widely used AppLovin alternatives are Google Ads, Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed.
Google Ads is the most widely adopted AppLovin alternative we track — observed on 34,736 ecommerce stores, versus 135 running AppLovin.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+484 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,803 reviews.
MNTN, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed advertise a free plan or free tier.