Amazon Ads alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 791 running Amazon Ads. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 47,820 | +1,767 | WooCommerce | 18% | — | — |
 AdRoll | 2,033 | +19 | Shopify | 2% | — | — |
| The Trade Desk | 425 | +29 | Shopify | 2% | — | — |
 Criteo | 341 | -4 | Shopify | 1% | — | — |
 AppLovin | 166 | +5 | Shopify | 1% | 3.6 | Free to install |
 Google AdSense | 7,530 | +547 | WooCommerce | 4% | — | — |
 Google & YouTube | 5,774 | +565 | Shopify | 1% | — | — |
 UpPromote Affiliate Marketing | 5,692 | +69 | Shopify | 2% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 5,487 | +62 | Shopify | 2% | 4.9 | Free trial available |
 Parkour: Facebook Pixel & Feed | 2,297 | +253 | Shopify | — | 4.9 | Free |
| Viant | 17 | +2 | Shopify | 0% | — | — |
 Omega Facebook Pixel | 1,514 | +51 | Shopify | 1% | — | — |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Amazon Ads alternatives are Google Ads, Google AdSense, Google & YouTube, UpPromote Affiliate Marketing.
Google Ads is the most widely adopted Amazon Ads alternative we track — observed on 47,820 ecommerce stores, versus 791 running Amazon Ads.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+1,767 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,841 reviews.
UpPromote Affiliate Marketing, Parkour advertise a free plan or free tier.