Amazon Ads alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 533 running Amazon Ads. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 34,736 | +484 | WooCommerce | 21% | — | — |
 AdRoll | 1,291 | -3 | Shopify | 2% | — | — |
| The Trade Desk | 327 | +2 | Shopify | 2% | — | — |
 Criteo | 306 | -116 | Shopify | 1% | — | — |
 AppLovin | 135 | -3 | Shopify | 1% | 3.0 | Free to install |
 Google AdSense | 5,555 | +116 | WooCommerce | 5% | — | — |
 UpPromote Affiliate Marketing | 4,109 | +12 | Shopify | 2% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 3,929 | +18 | Shopify | 3% | 4.9 | Free trial available |
| Viant | 15 | — | Shopify | 0% | — | — |
 Omega Facebook Pixel | 1,009 | -10 | Shopify | 1% | — | — |
 ShopMy | 831 | +15 | Shopify | 2% | — | — |
 Awin ‑ Affiliate Marketing | 751 | -2 | Shopify | 1% | 1.9 | Free to install |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Amazon Ads alternatives are Google Ads, Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed.
Google Ads is the most widely adopted Amazon Ads alternative we track — observed on 34,736 ecommerce stores, versus 533 running Amazon Ads.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+484 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,803 reviews.
AppLovin, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed advertise a free plan or free tier.