Amazon Ads alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 237 running Amazon Ads. Adoption, platform split and growth, not vendor claims.
Every Amazon Ads alternative, side by side
Ordered by relevance to Amazon Ads · 30d net counts confirmed adds/removals only · overlap = share of Amazon Ads stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 8,843 | — | Shopify | 24% | — | — |
| AdRoll | 517 | — | Shopify | 3% | — | — |
| The Trade Desk | 207 | — | Shopify | 2% | — | — |
 AppLovin | 106 | — | Shopify | 1% | 3.2 | Free to install |
| Simprosys Google Shopping Feed | 1,657 | — | Shopify | 4% | — | — |
| Viant | 12 | — | Shopify | 0% | — | — |
 Google AdSense | 1,226 | — | WooCommerce | 4% | — | — |
| UpPromote | 1,044 | — | Shopify | 3% | — | — |
 ShopMy | 597 | — | Shopify | 3% | — | — |
| Awin | 517 | — | Shopify | 1% | — | — |
| Impact.com | 489 | — | Shopify | 6% | — | — |
 Snowball: Affiliate Marketing | 353 | — | Shopify | 3% | 4.5 | From $249/month |
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Amazon Ads alternatives are Google Ads, Simprosys Google Shopping Feed, Google AdSense, UpPromote.