Viant alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 15 running Viant. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 AdRoll | 1,972 | +9 | Shopify | 7% | — | — |
| Amazon Ads | 775 | +54 | Shopify | 7% | — | — |
 MNTN | 528 | +3 | Shopify | 20% | 5.0 | Free to install |
 Google Ads | 46,894 | +1,642 | WooCommerce | 40% | — | — |
| The Trade Desk | 380 | +17 | Shopify | — | — | — |
 Criteo | 336 | -5 | Shopify | — | — | — |
 StackAdapt | 222 | +19 | Shopify | — | 5.0 | Free |
 tvScientific | 145 | +20 | Shopify | — | — | Free |
 Google AdSense | 7,241 | +472 | WooCommerce | — | — | — |
 Google & YouTube | 5,930 | +713 | Shopify | — | — | — |
 UpPromote Affiliate Marketing | 5,681 | +94 | Shopify | — | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 5,471 | +70 | Shopify | — | 4.9 | Free trial available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Viant alternatives are Google Ads, Google AdSense, Google & YouTube, UpPromote Affiliate Marketing.
Google Ads is the most widely adopted Viant alternative we track — observed on 46,894 ecommerce stores, versus 15 running Viant.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+1,642 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,840 reviews.
StackAdapt, tvScientific, UpPromote Affiliate Marketing advertise a free plan or free tier.