The Trade Desk alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 207 running The Trade Desk. Adoption, platform split and growth, not vendor claims.
Every The Trade Desk alternative, side by side
Ordered by relevance to The Trade Desk · 30d net counts confirmed adds/removals only · overlap = share of The Trade Desk stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 8,843 | — | Shopify | 21% | — | — |
| AdRoll | 517 | — | Shopify | 2% | — | — |
 MNTN | 316 | — | Shopify | 6% | 5.0 | Free to install |
| Amazon Ads | 237 | — | Shopify | 2% | — | — |
 AppLovin | 106 | — | Shopify | 3% | 3.2 | Free to install |
 StackAdapt | 97 | — | Shopify | 1% | 5.0 | Free |
| Simprosys Google Shopping Feed | 1,657 | — | Shopify | 4% | — | — |
| Viant | 12 | — | Shopify | — | — | — |
 Google AdSense | 1,226 | — | WooCommerce | 3% | — | — |
| UpPromote | 1,044 | — | Shopify | 1% | — | — |
 ShopMy | 597 | — | Shopify | 10% | — | — |
| Awin | 517 | — | Shopify | 2% | — | — |
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used The Trade Desk alternatives are Google Ads, Simprosys Google Shopping Feed, Google AdSense, UpPromote.