The Trade Desk alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 327 running The Trade Desk. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 34,736 | +484 | WooCommerce | 20% | — | — |
 AdRoll | 1,291 | -3 | Shopify | 2% | — | — |
| Amazon Ads | 533 | +3 | Shopify | 3% | — | — |
 MNTN | 387 | -7 | Shopify | 5% | 5.0 | Free to install |
 Criteo | 306 | -116 | Shopify | 1% | — | — |
 StackAdapt | 173 | -1 | Shopify | 1% | 5.0 | Free |
 AppLovin | 135 | -3 | Shopify | 2% | 3.0 | Free to install |
 Google AdSense | 5,555 | +116 | WooCommerce | 2% | — | — |
 UpPromote Affiliate Marketing | 4,109 | +12 | Shopify | 2% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 3,929 | +18 | Shopify | 3% | 4.9 | Free trial available |
| Viant | 15 | — | Shopify | — | — | — |
 Omega Facebook Pixel | 1,009 | -10 | Shopify | 1% | — | — |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used The Trade Desk alternatives are Google Ads, Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed.
Google Ads is the most widely adopted The Trade Desk alternative we track — observed on 34,736 ecommerce stores, versus 327 running The Trade Desk.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+484 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,803 reviews.
MNTN, StackAdapt, AppLovin advertise a free plan or free tier.