Usage & market intelligence
Observed on 782 ecommerce stores.
Across 148,835 tracked stores, observed usage rose from 248 to 312 stores over a 30-day comparison.
Last checked Sep 28, 2026
Frequently asked questions
We currently observe Amazon Ads running on 782 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 49 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Amazon Ads include nytimes.com, weather.com, foxnews.com, theglobeandmail.com, filmarks.com. We track 782 stores running it in total.
Stores running Amazon Ads most often also run Microsoft Clarity, Klaviyo, Judge.me.
Common alternatives to Amazon Ads include Google Ads, Criteo, The Trade Desk, AdRoll.
Amazon Ads's observed install base spans Shopify (83%), WooCommerce (15%), Magento (Adobe Commerce) (1%).