Is Rakuten Advertising growing?

Yes — across the stores we observe, 37 more confirmed installs than removals over the past 90 days.

Which notable stores use Rakuten Advertising?

High-ranked stores where we've observed Rakuten Advertising include nytimes.com, kobo.com, eu.cc, society6.com, reebok.com. We track 736 stores running it in total.

What is Rakuten Advertising commonly used with?

Stores running Rakuten Advertising most often also run Klaviyo, Microsoft Clarity, Gorgias.

What are the best Rakuten Advertising alternatives?

Common alternatives to Rakuten Advertising include Impact.com, Pepperjam Ascend.

What platforms is Rakuten Advertising used on?

Rakuten Advertising's observed install base spans Shopify (92%), Magento (Adobe Commerce) (5%), BigCommerce (2%).

Rakuten Advertising Usage: 736 Stores & Market Data

Rakuten Advertising usage & market intelligence

OngoingAI has observed Rakuten Advertising on 736 ecommerce stores across 6 platforms.

Among 67,237 stores continuously observed over the last 30 days, Rakuten Advertising penetration moved 0% → 0.9%.

Compare Rakuten Advertising alternatives

Stores observed

736

Ecommerce stores where OngoingAI has observed it

Shopify adoption

92%

680 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 16, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 37 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	40	3	+37	189
Last 90 days	40	3	+37	189

Newly observed counts first appearances of Rakuten Advertising in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Rakuten Advertising adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Rakuten Advertising

736stores

Shopify680 stores · 92%

92%

Magento (Adobe Commerce)37 stores · 5%

BigCommerce12 stores · 2%

SAP Commerce Cloud (Hybris)5 stores · 1%

WooCommerce4 stores · 1%

Odoo eCommerce1 stores · 0%

Notable stores using Rakuten Advertising

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
wirecutterstore.nytimes.com	#152	Top 1K
ereader.kobo.com	#4,237	Top 10K
supercallstore.eu.cc	#12,981	Top 25K
society6.com	#20,599	Top 25K
reebok.com	#25,362	Top 50K
momcozy.com	#30,245	Top 50K
i.maccosmetics.com	#33,855	Top 50K
zulily.com	#35,057	Top 50K
neweracap.com	#35,544	Top 50K
princesspolly.com	#37,633	Top 50K