Usage & market intelligence
Observed on 71,385 ecommerce stores.
Across 12,283 tracked stores, adoption rose from 11.3% to 11.9% over a 30-day comparison.
Last checked Sep 24, 2026
Notable stores using Meta Pixel
Observed installs, highest-ranked first
| Store | Traffic rank | Cohort |
|---|---|---|
| #941 | Top 1K | |
| #1,432 | Top 10K | |
| #2,700 | Top 10K | |
| #2,935 | Top 10K | |
| #3,379 | Top 10K | |
| #3,835 | Top 10K | |
| #4,011 | Top 10K | |
| #6,029 | Top 10K | |
| #6,143 | Top 10K | |
| #6,171 | Top 10K |
Showing 10 of 71,385 stores we track running Meta Pixel.
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Share of Meta Pixel stores that also run each app
Frequently asked questions
We currently observe Meta Pixel running on 71,385 ecommerce stores, most of them on WooCommerce.
Yes — across the stores we observe, 2,510 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Meta Pixel include eu.com, index.hr, nsw.gov.au, panasonic.com, postman.com. We track 71,385 stores running it in total.
Stores running Meta Pixel most often also run WordPress, WooCommerce, Elementor.
Meta Pixel's observed install base spans WooCommerce (39%), Shopify (25%), Tiendanube / Nuvemshop (13%).