Is Meta Pixel growing?

Yes — across the stores we observe, 1,106 more confirmed installs than removals over the past 90 days.

Which notable stores use Meta Pixel?

High-ranked stores where we've observed Meta Pixel include therapservices.net, heise.de, panasonic.com, excite.co.jp, cloudwaysapps.com. We track 51,387 stores running it in total.

What is Meta Pixel commonly used with?

Stores running Meta Pixel most often also run WordPress, WooCommerce, Google Ads.

What platforms is Meta Pixel used on?

Meta Pixel's observed install base spans WooCommerce (41%), Shopify (21%), Tiendanube / Nuvemshop (14%).

Meta Pixel Usage: 51,387 Stores & Market Data

Name: Meta Pixel
Author: Meta

Meta Pixel usage & market intelligence

OngoingAI has observed Meta Pixel on 51,387 ecommerce stores across 6 platforms.

Stores observed

51,387

Ecommerce stores where OngoingAI has observed it

Shopify adoption

21%

10,782 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 5, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 1,106 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	1,307	201	+1,106	50,214
Last 90 days	1,307	201	+1,106	50,214

Newly observed counts first appearances of Meta Pixel in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Meta Pixel adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Meta Pixel

51,387stores

WooCommerce21,076 stores · 41%

41%

Shopify10,782 stores · 21%

21%

Tiendanube / Nuvemshop7,157 stores · 14%

14%

Square Online2,392 stores · 5%

Magento (Adobe Commerce)2,125 stores · 4%

PrestaShop1,922 stores · 4%

Notable stores using Meta Pixel

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
store.therapservices.net	#1,550	Top 10K
shop.heise.de	#2,719	Top 10K
shop.panasonic.com	#2,935	Top 10K
kireishop.excite.co.jp	#4,011	Top 10K
prestashop-93073-1298665.cloudwaysapps.com	#6,057	Top 10K
jbhifi.com.au	#6,749	Top 10K
shop.grass.io	#7,028	Top 10K
startech.com.bd	#8,913	Top 10K
roborock.com	#9,012	Top 10K
ie.eufy.com	#9,955	Top 10K