OngoingAI

Shopify Forms usage & market intelligence

OngoingAI has observed Shopify Forms on 15,239 ecommerce stores across 6 platforms.

Compare Shopify Forms alternatives

Stores observed

15,239

Ecommerce stores where OngoingAI has observed it

Shopify adoption

100%

15,239 Shopify stores

Shopify rating

4.5 ★

714 reviews

Last checked Sep 5, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 47 more confirmed removals than installs over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days2673-4715,147
Last 90 days2673-4715,147

Newly observed counts first appearances of Shopify Forms in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.28average· 682 reviews analyzed· 344 with written feedback
67% 5★19% ≤3★

27% of attributable reviewers are United States merchants. 13% had used the app for a year or more when they reviewed.

The developer replies to 8% of reviews overall and 34% of critical ones.

Recent reviewers rate Shopify Forms 4.74, above its 4.28 lifetime average.

Rating · last 90d

4.74

Recent direction

Replies to reviews

8%

Developer response rate

Replies to critical

34%

On 3★ and below

Long-term reviewers

13%

Using 1yr+ at review

Top merchant markets

United States 27%United Kingdom 6%Canada 6%India 5%Italy 4%

Tenure when reviewed

under a day 10%days 32%months 45%a year or more 13%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Shopify Forms adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Shopify Forms
15,239stores
Shopify15,239 stores · 100%
100%
WooCommerce32 stores · 0%
0%
Kajabi2 stores · 0%
0%
Square Online1 stores · 0%
0%
PrestaShop1 stores · 0%
0%
Magento (Adobe Commerce)1 stores · 0%
0%
Notable stores using Shopify Forms
Observed installs, highest-ranked first
StoreTraffic rankCohort
shop.invisalign.com
#6,748Top 10K
shop.abs-cbn.com
#16,870Top 25K
fishshop.shimano.com
#18,080Top 25K
deodap.in
#19,176Top 25K
learningstore.k12.com
#24,268Top 25K
shop.bestfriends.org
#35,760Top 50K
shop-ca-account.vive.com
#35,919Top 50K
konto.motorsport-magazin.com
#38,293Top 50K
shop.lollipop.camera
#39,848Top 50K
shop.hants.gov.uk
#51,537Top 100K

Showing 10 of 15,239 stores we track running Shopify Forms.

Get the full list
What does Shopify Forms do?

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Features

Email marketingPop-upsFormsLanding pagesDiscountsExit intentWelcome emailsEditor toolConsent collectionEmail capture listSMS capture listTriggers and rulesAutomationsTargetingSegmentationTaggingTrackingReportingAnalyticsEmail pop-upsNewsletters
Review history
Daily review count on the Shopify App Store
714+50 · 26d~1.9/day· Rating steady at 4.5★
Aug 10Sep 4

Daily tracking from Aug 10, 2026 through today · 25 days observed

Category rankings
Live organic position on Shopify App Store category pages
  • Email marketing#6 on Aug 14 → #2 on Sep 5 · 23 observed days#2▲4
  • Pop-ups#8 on Aug 15 → #4 on Sep 5 · 22 observed days#4▲4

Tracked daily · last 23 days · as of 2026-09-05

Catalog position
Within Email marketing on the App Store
Rank by reviews
#12 of 314
Review percentile
96th
Rating percentile
68th
On the App Store
3.8 yrs
Commonly used with
Share of Shopify Forms stores that also run each app
Judge.me5,668 stores
37%
Klaviyo2,277 stores
15%
Instafeed (Mintt Studio)2,008 stores
13%
Microsoft Clarity1,523 stores
10%
Mailchimp711 stores
5%
Trustpilot483 stores
3%
Google Ads446 stores
3%
Loox441 stores
3%
Competitors
Alternatives buyers weigh against Shopify Forms
See the full Shopify Forms alternatives comparison
Compare Shopify Forms head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
All app comparisons
Works with
Integrations listed for Shopify Forms
Shopify AdminShopify Email
Apps similar to Shopify Forms
The App Store's own "more apps like this" for Shopify Forms
CWILL Popup Email Marketing
4.9(7,756)

Free plan available

Pop Convert ‑ Pop Ups, Banners
4.9(8,803)

Free plan available

1CP: Email Popup & Spin Wheel
4.9(226)

Free plan available

Frequently asked questions

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more. It's a email marketing tool for ecommerce stores.