OngoingAI

Usage & market intelligence

Observed on 33,631 ecommerce stores.

Across 12,283 tracked stores, adoption rose from 1.1% to 3.4% over a 30-day comparison.

View storesWatch for changes
Stores observed
33,631
Ecommerce stores where OngoingAI has observed it
Shopify adoption
100%
33,631 Shopify stores
Shopify rating
4.5 ★
730 reviews

Last checked Sep 24, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 315 more confirmed installs than removals over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days641170▲ +47128,026
Last 90 days645330▲ +31533,103

Newly observed counts first appearances of Shopify Forms in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.28average· 702 reviews analyzed· 353 with written feedback
67% 5★19% ≤3★

28% of attributable reviewers are United States merchants. 13% had used the app for a year or more when they reviewed.

The developer replies to 7% of reviews overall and 34% of critical ones.

Recent reviewers rate Shopify Forms 4.73, above its 4.28 lifetime average.

Rating · last 90d
4.73
Recent direction
Replies to reviews
7%
Developer response rate
Replies to critical
34%
On 3★ and below
Long-term reviewers
13%
Using 1yr+ at review
Top merchant markets
United States 28%United Kingdom 6%Canada 5%India 5%Italy 4%
Tenure when reviewed
under a day 10%days 32%months 45%a year or more 13%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Shopify Forms adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Shopify Forms
Shopify
x
WooCommerce
x
PrestaShop
x
Magento (Adobe Commerce)
x
SHOPLINE
x
Kajabi
x
Notable stores using Shopify Forms
Observed installs, highest-ranked first
StoreTraffic rankCohort
shop.bbc.com
#208Top 1K
shop.undp.org
#2,832Top 10K
giftshop.ed.ac.uk
#3,092Top 10K
uk-store.msi.com
#3,333Top 10K
store-usa.arduino.cc
#3,600Top 10K
ereader.kobo.com
#4,237Top 10K
shop.setlist.fm
#5,474Top 10K
shop.invisalign.com
#6,748Top 10K
shop.avto.net
#7,158Top 10K
mova-tech.com
#7,849Top 10K

Showing 10 of 33,631 stores we track running Shopify Forms.

Get the full list
What does Shopify Forms do?

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform

Features

Email marketingPop-upsFormsLanding pagesDiscountsExit intentWelcome emailsEditor toolConsent collectionEmail capture listSMS capture listTriggers and rulesAutomationsTargetingSegmentationTaggingTrackingReportingAnalyticsEmail pop-upsNewsletters
Review history
Daily review count on the Shopify App Store
730+54 · 30d~1.8/day· Rating steady at 4.5★

Daily tracking from Aug 10, 2026 through today · 30 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Email marketing
    #2
  • Pop-ups
    #4

Tracked daily · last 30 days · as of 2026-09-25

Catalog position
Within Email marketing on the App Store
Rank by reviews
#12 of 322
Review percentile
97th
Rating percentile
69th
On the App Store
3.9 yrs
Commonly used with
Share of Shopify Forms stores that also run each app
Judge.me
x
Shopify Inbox
x
Klaviyo
x
Instafeed (Mintt Studio)
x
Microsoft Clarity
x
Mailchimp
x
PageFly
x
Google & YouTube
x
Competitors
Alternatives buyers weigh against Shopify Forms
See the full Shopify Forms alternatives comparison
Compare Shopify Forms head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
All app comparisons
Works with
Integrations listed for Shopify Forms
Shopify AdminShopify Email
Apps similar to Shopify Forms
The App Store's own "more apps like this" for Shopify Forms
CWILL Popup Email Marketing
4.9(7,721)

Free plan available

Pop Convert ‑ Pop Ups, Banners
4.9(8,753)

Free plan available

EA Email Popup & Spin Wheel
4.6(145)

Free plan available

Frequently asked questions

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more. It's a email marketing tool for ecommerce stores.