Shopify Forms

Shopify email marketing app by Shopify·Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Snapshot

4.40(670 reviews)#16of 378 inEmail marketing

Ongoing.AI tracks Shopify Forms daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketingPop-ups

Rating

4.40

670 reviews

Pricing

Free

free

Built for Shopify

No

Years live

3

launched Nov 1, 2022

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+5

28-day Δ

+22

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

6736636546446345.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Shopify Forms added 22 reviews over the last 28 days.

Category rank over time

Where Shopify Forms sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#5#7#9#11#13May 28May 31Jun 4Jun 8Jun 12Shopify Forms · #11TrustWILL Product Reviews App · #10Abandoned Cart Email Marketing · #12
Best position observed: #7. Shopify Forms slipped 3 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Shopify Forms shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Shopify Forms ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #11 on "email marketing".

#10#11#13#14#15May 28Jun 5Jun 14Jun 23Jul 2email marketing
1 term, 36 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #13

    best #11

    no change

Catalog position

Where Shopify Forms sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#16

of 378 active apps

Review count percentile

96th

vs category siblings

Rating percentile

60th

vs category siblings

Years on App Store

3

since 2022

Listing change cadence

What Shopify Forms has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.40(670 reviews)
  • 79%positive548
  • 7%neutral52
  • 14%negative95

Popular mentions

  • bug
  • notifications
  • email
  • accessibility
  • compliance
  • missing feature
  • notification system
  • transparency

Top themes

  1. bug3
  2. notifications1
  3. email1
  4. accessibility1
  5. compliance1
  6. missing feature1
  7. notification system1
  8. transparency1

What merchants praise

“È un-App molto flessibile che ti permette di fare qualsiasi modifica ed è possibile configurarla facilmente con altre app o negozi”
LifeItaly · 5★ · 2026-03-26

What merchants complain about

“No CSS support, so styling forms is practically impossible. According to Shopify's SideKick, there is a limit of 25 forms. Not useful for long term, broad-based structures.”
Netherworld Post Office · 1★

Capabilities

What Shopify Forms can do.

The 29 capabilities Shopify Forms lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

6
  • Pop-ups
  • Forms
  • Landing pages
  • Discounts
  • Exit intent
  • Welcome emails

Managing campaigns

12
  • Editor tool
  • Consent collection
  • Email capture list
  • SMS capture list
  • Triggers and rules
  • Automations
  • Targeting
  • Segmentation
  • Tagging
  • Tracking
  • Reporting
  • Analytics

Pop-ups

Pop-up types

5
  • Email pop-ups
  • Exit intent
  • Discounts
  • Newsletters
  • Forms

Managing pop-ups

6
  • Editor tool
  • Email capture list
  • Automations
  • Targeting
  • Segmentation
  • Reporting

FAQ

Shopify Forms — frequently asked questions.

What is Shopify Forms on Shopify?
Shopify Forms is a Shopify app in the Email marketing category. Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve. It averages 4.40 out of 5 across 670 merchant reviews on the Shopify App Store.
How much does Shopify Forms cost?
Shopify Forms is free to install and use on Shopify — there are no paid plans on this app.
Is Shopify Forms free?
Yes — Shopify Forms is free to install and use on Shopify. There are no paid plans.
When was Shopify Forms launched?
Shopify Forms launched on November 1, 2022 — over 3 years on the Shopify App Store. In that time it has gathered 670 merchant reviews.
Is Shopify Forms Built for Shopify?
Shopify Forms does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Shopify Forms alternatives?
Merchants commonly compare Shopify Forms with Pop Convert, SendWILL Popup Email Marketing, Smile, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Shopify Forms?
14% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are bug, notifications, and email — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,311

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,080

Known for: customer-support

Smile.io

Smile: Loyalty Program Rewards

4.90★4,275

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,038

Known for: billing-issues

Browse more inAll Email marketing apps All Pop-ups apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Shopify Forms.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View Shopify Forms on the Shopify App Store ↗