Omnisend vs Mailchimp

Name: Omnisend
Availability: InStock
Author: Omnisend

The Shopify stores running each, App Store rankings, reviews and pricing, side by side and updated daily.

Watch both apps

Shopify stores

Omnisend

11,792

Mailchimp

26,664

Shopify stores where a scan detected each app.

Listed reviews

3,1831,503

+4 vs +60 in 28 days

Rating

4.74.8

SMS marketing

#4vs#6

Omnisend ahead on 28 of 28 days

Developer replies

38%9%

Share of captured reviews with a reply

What stands out

Different footprintsWe detect Mailchimp on 2.3× as many Shopify stores: 26,664 against 11,792.
The rank gap held every dayOmnisend ranked above Mailchimp in SMS marketing on 28 of 28 days.
Review momentumOver the last 28 days Omnisend's listed reviews moved +4 and Mailchimp's +60.

Stores

Who runs each app

Omnisend11,792 stores

Platforms

Shopify88%
WooCommerce10%
BigCommerce2%

Mailchimp26,664 stores

Platforms

Shopify70%
WooCommerce24%
Magento (Adobe Commerce)2%
BigCommerce2%

See the stores running both. Compare when we first detected each app, store by store, with a free account.

Compare their stores

Category rank

Where each ranks, day by day

SMS marketing: Omnisend ahead on 28 of 28 days. Latest observed #4 vs #6.

Email marketing: Omnisend ahead on 28 of 28 days. Latest observed #6 vs #11.

Reviews

Listed review totals over time

Percentage change from 08 Sep 2026, last 28 days.

OmnisendMailchimp

Events

Replies to 1–2★ reviews

86%69%

Of captured critical reviews

5★ share

90%84%

Of captured reviews

Reviews read

2,9951,454

91% and 92% with text

Pricing

Listed plans side by side

OmnisendFree plan available

FREEFree
STANDARD$16 / month
PRO$59 / month

MailchimpFree plan available

FreeFree
Essentials$13 / month
Standard$20 / month
Premium$350 / month

Allowances and billing models differ, so compare the terms before the prices.

Capabilities

What each lists that the other doesn't

Only in Omnisend's listing4

Push notificationsExit intentSubscriptionsProduct reviews

Only in Mailchimp's listing4

Social mediaFollow-up emailsSurveysBulk editing

36 feature labels appear in both listings · Show shared labels

Email marketing · Email campaigns · SMS campaigns · Newsletters · Pop-ups · Forms · Landing pages · Discounts · Promotions · Upsell emails · Cross-sell emails · Cart emails · Checkout emails · Abandoned cart · Browse abandonment · Welcome emails · Price drop emails · Back-in-stock emails · Win-back emails · Product recommendations · Drip campaigns · Custom campaigns · Editor tool · Templates · AI generation · Translation · Localization · Custom code · Custom fonts · Import and export · Email domains · Consent collection · Email capture list · SMS capture list · Triggers and rules · Automations

Each label is in the developer's own wording. A feature missing from a listing may still be available.

Keep comparing