Shopify app comparison · updated Aug 25, 2026
Listrakvs
Omnisend Email Marketing & SMS
Compare Listrak and Omnisend Email Marketing & SMS for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Listrak
Listrak: Email, SMS & Identity
Accelerate growth and revenue with unmatched Email, SMS, Identity, and Push orchestration.
- Rating
- 5.00
- Reviews
- 20
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free to install
- Years on Shopify
- 6
- Stores observed
- 30
Omnisend
Omnisend Email Marketing & SMS
Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.
- Rating
- 4.80
- Reviews
- 2,955
- Review growth · 30d
- +3 · +0.1%
- Pricing
- Free to install
- Years on Shopify
- 12
- Stores observed
- 4,846
Our read
- Ratings
- Listrak higher (5.00 vs 4.80)
- Review growth
- Omnisend Email Marketing & SMS faster (+0.1% vs +0.0%)
- Review depth
- Omnisend Email Marketing & SMS 140.8× more reviews
- Adoption
- Omnisend Email Marketing & SMS larger (4,846 vs 30)
OngoingAI's data favors Omnisend Email Marketing & SMS on observed Shopify adoption (4,846 vs 30 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Listrak | Omnisend Email Marketing & SMS | Difference |
|---|---|---|---|
| Rating | 5.00 | 4.80 | Listrak +0.20 |
| Reviews | 20 | 2,955 | Omnisend Email Marketing & SMS 140.8× |
| Review growth · 30d | +0 · +0.0% | +3 · +0.1% | Omnisend Email Marketing & SMS faster |
| Listed pricing | Free to install | Free to install | Not directly comparable |
| Years on Shopify | 6 | 12 | Omnisend Email Marketing & SMS +6y |
| Stores observed | 30 | 4,846 | Omnisend Email Marketing & SMS leads |
Which fits your requirements?
Choose by what you actually need.
Choose Listrak if…
- You need targeting
- You need segmentation
- You need reporting
- A higher App Store rating is a priority
Choose Omnisend Email Marketing & SMS if…
- You need sms campaigns
- You need push notifications
- You need forms
- Recent review-growth signals matter to you
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
73% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Listrak only
11
- Targeting
- Segmentation
- Reporting
- Analytics
- A/B testing
- APIs and webhooks
- SMS marketing
- Compliance
- Personalized messages
- Scheduled messages
- Two-way messaging
Omnisend Email Marketing & SMS only
11
- SMS campaigns
- Push notifications
- Forms
- Discounts
- Promotions
- Subscriptions
- Product reviews
- Translation
- Custom code
- Custom fonts
- Email domains
Show 29 shared capabilities
- Email marketing
- Email campaigns
- Newsletters
- Pop-ups
- Landing pages
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Import and export
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Listrak
30
stores observed
Skews Shopify · 67%
Omnisend Email Marketing & SMS
4,846
stores observed
Skews Shopify · 84%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Listrak and Omnisend Email Marketing & SMS.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Listrak or Omnisend Email Marketing & SMS, follow stack changes, and see when a store installs, removes, or replaces an app.