Email marketing · refreshed Jun 12, 2026

Omnisend Email Marketing & SMS for Shopify

by Omnisend · Create email marketing campaigns. Use popups to get more emails and sell to more people.

2,955 reviews, 4.80 average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.

Rating

4.80

2,955 reviews

Pricing

From $16/mo

freemium

Built for Shopify

No

Years live

12

launched Mar 10, 2014

Last updated

Jun 10, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+2

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

2,9552,9542,9542,9532,9525.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 10Total reviewsRating (0–5)
Omnisend Email Marketing & SMS added 2 reviews over the last 28 days.

Category rank over time

Where Omnisend Email Marketing & SMS sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.

#4#5#6#7#8May 28May 31Jun 4Jun 8Jun 12Rank · Email marketing
Best position observed: #4. Omnisend Email Marketing & SMS slipped 4 positions over the window.

Catalog position

Where Omnisend Email Marketing & SMS sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#6

of 360 active apps

Review count percentile

99th

vs category siblings

Rating percentile

70th

vs category siblings

Years on App Store

12

since 2014

Listing change cadence

What Omnisend Email Marketing & SMS has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysname: set to Omnisend Email Marketing & SMStagline: set to Create email marketing campaigns…description: set to Omnisend's email & SMS marketing…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumpricing_tiers: set to FREE (+2 more)primary_price_value: set to 16categories: set to Email marketing (+1 more)launched_at: set to Mar 10, 2014works_with: set to Checkoutshopify_lastmod: set to 2026-05-29shopify_lastmod: 2026-05-29 → 2026-05-30shopify_lastmod: 2026-05-30 → 2026-05-31shopify_lastmod: 2026-05-31 → 2026-06-01shopify_lastmod: 2026-06-01 → 2026-06-02shopify_lastmod: 2026-06-02 → 2026-06-03shopify_lastmod: 2026-06-03 → 2026-06-04shopify_lastmod: 2026-06-04 → 2026-06-05shopify_lastmod: 2026-06-05 → 2026-06-06shopify_lastmod: 2026-06-06 → 2026-06-07shopify_lastmod: 2026-06-07 → 2026-06-09shopify_lastmod: 2026-06-09 → 2026-06-10May 22, 26Jun 1, 26Jun 12, 26

Shopify Lastmod · Jun 11

2026-06-09 → 2026-06-10

Shopify Lastmod · Jun 10

2026-06-07 → 2026-06-09

Shopify Lastmod · Jun 8

2026-06-06 → 2026-06-07

PricingIdentity & listingCadence

Review fingerprint

What merchants raise, and how they feel about it.

Sentiment breakdown

  • Positive94% · 2,814
  • Neutral1% · 19
  • Negative6% · 171
Great app and good customer support, I had some issue at start but they sorted the issue very quickly.
Vapeslough · 5★ ·
Just a heads up — DO NOT USE THIS APP They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI
Bucketheads · 1★ ·

Top themes

  1. 1. customer-support3
  2. 2. account-management1
  3. 3. sms-campaigns1
  4. 4. missing-features1
  5. 5. pricing1
  6. 6. bug1
  7. 7. email-automation1
  8. 8. bugs1

Plans

Omnisend Email Marketing & SMS pricing tiers.

FREE

Free to install

  • 500 emails/month
  • 500 web push notifications/month
  • Global SMS ($1 in free credits to try)
  • 250+ customizable email templates
  • Popups and signup forms
  • Pre-built workflows and automations
  • 24/7 live support

STANDARD

$16/month

  • EVERYTHING in Free plan, plus:
  • 6,000 emails/month
  • Unlimited web push notifications
  • Global SMS ($1 in free credits to try)
  • 24/7 priority support
  • Account expert from $400/month

PRO

$59/month

  • EVERYTHING in Standard plan, plus:
  • Unlimited emails
  • Advanced reporting
  • Personalized product recommender
  • Account expert from $400/month

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.

Find every brand running Omnisend Email Marketing & SMS.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Omnisend Email Marketing & SMS on the Shopify App Store ↗