Omnisend Email Marketing & SMS

Shopify email marketing app by Omnisend·Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.

Snapshot

4.80(2,971 reviews)#6of 378 inEmail marketing

Ongoing.AI tracks Omnisend Email Marketing & SMS daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketingPop-ups

Rating

4.80

2,971 reviews

Pricing

From $16/mo

freemium

Built for Shopify

No

Years live

12

launched Mar 10, 2014

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+5

28-day Δ

+16

Rating change

7-day Δ

+0.10

28-day Δ

+0.00

2,9732,9672,9622,9562,9505.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Omnisend Email Marketing & SMS added 16 reviews over the last 28 days.

Category rank over time

Where Omnisend Email Marketing & SMS sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#2#4#6#8#10May 28May 31Jun 4Jun 8Jun 12Omnisend Email Marketing & SMS · #8Shopify Flow · #7Brevo PushOwl · #9
Best position observed: #4. Omnisend Email Marketing & SMS slipped 4 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Omnisend Email Marketing & SMS shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Omnisend Email Marketing & SMS ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #3 on "email marketing".

#2#26#50#73#97May 28Jun 5Jun 14Jun 23Jul 2email marketingpopupssubscriptions
3 terms, 52 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #3

    best #3

    no change

  • popups

    #26

    best #21

    −1 positions

  • subscriptions

    #96

    best #96

    no change

Catalog position

Where Omnisend Email Marketing & SMS sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#6

of 378 active apps

Review count percentile

99th

vs category siblings

Rating percentile

70th

vs category siblings

Years on App Store

12

since 2014

Listing change cadence

What Omnisend Email Marketing & SMS has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17tagline: Create email marketing campaigns… → Run email marketing & SMS campai…description: Omnisend's email & SMS marketing… → Sell more with email marketing, …shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.80(2,971 reviews)
  • 94%positive2,823
  • 1%neutral19
  • 6%negative172

Popular mentions

  • customer support
  • missing features
  • pricing
  • bug
  • email automation
  • bugs
  • reliability
  • account management

Top themes

  1. customer support3
  2. missing features1
  3. pricing1
  4. bug1
  5. email automation1
  6. bugs1
  7. reliability1
  8. account management1

What merchants praise

“Great app and good customer support, I had some issue at start but they sorted the issue very quickly.”
Vapeslough · 5★

What merchants complain about

“I just noticed that images on my Abandoned products list (which is generated by Omnisend) is loading in their full size 1MB (which is already compressed). Support suggested me to resize and compress my images more! Insane, this is ridiculis! Why you can't make smaller image size to reflect the image size on the email? This is so simple and so easy to implement. Now my emails tooks ages to be loaded!”
WoodenCrew · 1★

Plans

Omnisend Email Marketing & SMS pricing tiers.

FREE

Free to install

  • 500 emails/month
  • 500 web push notifications/month
  • Global SMS ($1 in free credits to try)
  • 250+ customizable email templates
  • Popups and signup forms
  • Pre-built workflows and automations
  • 24/7 live support

STANDARD

$16/month

  • EVERYTHING in Free plan, plus:
  • 6,000 emails/month
  • Unlimited web push notifications
  • Global SMS ($1 in free credits to try)
  • 24/7 priority support
  • Account expert from $400/month

PRO

$59/month

  • EVERYTHING in Standard plan, plus:
  • Unlimited emails
  • Advanced reporting
  • Personalized product recommender
  • Account expert from $400/month

Capabilities

What Omnisend Email Marketing & SMS can do.

The 70 capabilities Omnisend Email Marketing & SMS lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

25
  • Email campaigns
  • SMS campaigns
  • Push notifications
  • Newsletters
  • Pop-ups
  • Forms
  • Landing pages
  • Discounts
  • Promotions
  • Upsell emails
  • Cross-sell emails
  • Cart emails
  • Checkout emails
  • Exit intent
  • Abandoned cart
  • Browse abandonment
  • Welcome emails
  • Price drop emails
  • Back-in-stock emails
  • Win-back emails
  • Product recommendations
  • Drip campaigns
  • Subscriptions
  • Product reviews
  • Custom campaigns

Managing campaigns

24
  • Editor tool
  • Templates
  • AI generation
  • Translation
  • Localization
  • Custom code
  • Custom fonts
  • Import and export
  • Email domains
  • Consent collection
  • Email capture list
  • SMS capture list
  • Triggers and rules
  • Automations
  • Targeting
  • Geolocation
  • Segmentation
  • Tagging
  • Tracking
  • Reporting
  • Insights and tips
  • Analytics
  • A/B testing
  • APIs and webhooks

Pop-ups

Pop-up types

6
  • Exit intent
  • Discounts
  • Spin the wheel
  • Countdown timers
  • Forms
  • Custom pop-ups

Managing pop-ups

15
  • Editor tool
  • Templates
  • Custom code
  • Custom fonts
  • Email capture list
  • SMS capture list
  • Campaigns
  • Automations
  • Targeting
  • Segmentation
  • Tagging
  • Reporting
  • Analytics
  • A/B testing
  • Tracking

FAQ

Omnisend Email Marketing & SMS — frequently asked questions.

What is Omnisend Email Marketing & SMS on Shopify?
Omnisend Email Marketing & SMS is a Shopify app in the Email marketing category. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 200+ integrations. It averages 4.80 out of 5 across 2,971 merchant reviews on the Shopify App Store.
How much does Omnisend Email Marketing & SMS cost?
Omnisend Email Marketing & SMS offers a free plan and 2 paid plans starting at $16/month and going up to $59/month. The free plan includes 500 emails/month, 500 web push notifications/month, Global SMS ($1 in free credits to try), and 250+ customizable email templates. The paid plans unlock advanced features beyond what's available on the free tier.
Is Omnisend Email Marketing & SMS free?
Yes — Omnisend Email Marketing & SMS offers a free plan alongside paid options. The free plan includes 500 emails/month, 500 web push notifications/month, and Global SMS ($1 in free credits to try). Paid plans start at $16/month for advanced features.
When was Omnisend Email Marketing & SMS launched?
Omnisend Email Marketing & SMS launched on March 10, 2014 — over 12 years on the Shopify App Store. In that time it has gathered 2,971 merchant reviews.
Is Omnisend Email Marketing & SMS Built for Shopify?
Omnisend Email Marketing & SMS does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Omnisend Email Marketing & SMS alternatives?
Merchants commonly compare Omnisend Email Marketing & SMS with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Smile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Omnisend Email Marketing & SMS?
6% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, missing features, and pricing — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,368

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,311

Known for: onboarding

SendWILL

SendWILL Popup Email Marketing

4.90★7,080

Known for: false-advertising

Smile.io

Smile: Loyalty Program Rewards

4.90★4,292
Browse more inAll Email marketing apps All Pop-ups apps

Common comparisons

Head-to-head pages.

Alternatives

Omnisend Alternatives

See all alternatives →

Klaviyo Vs Omnisend

Read the comparison →

Omnisend Vs Mailchimp

Read the comparison →

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Omnisend Email Marketing & SMS.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Omnisend Email Marketing & SMS

Prefer the source? View Omnisend Email Marketing & SMS on the Shopify App Store ↗