Shopify Messaging

Shopify email marketing app by Shopify·Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

Snapshot

4.70(3,871 reviews)#5of 378 inEmail marketing

Ongoing.AI tracks Shopify Messaging daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketingSMS marketing

Rating

4.70

3,871 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

6

launched Apr 14, 2020

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+19

28-day Δ

+111

Rating change

7-day Δ

+0.00

28-day Δ

-0.10

3,8853,8423,7993,7563,7135.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Shopify Messaging added 111 reviews over the last 28 days, rating moved -0.10.

Category rank over time

Where Shopify Messaging sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#12#14#17#19#21May 28May 31Jun 4Jun 8Jun 12Shopify Messaging · #19XFlow Back in Stock Alert · #18Ali Reviews · #20
Best position observed: #15. Shopify Messaging slipped 4 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Shopify Messaging shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Shopify Messaging ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #6 on "email marketing".

#5#6#7#8#9May 28Jun 5Jun 14Jun 22Jul 1email marketing
1 term, 35 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #7

    best #6

    no change

Catalog position

Where Shopify Messaging sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#5

of 378 active apps

Review count percentile

99th

vs category siblings

Rating percentile

65th

vs category siblings

Years on App Store

6

since 2020

Listing change cadence

What Shopify Messaging has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(3,871 reviews)
  • 93%positive3,544
  • 3%neutral106
  • 4%negative166

Popular mentions

  • bug
  • email compatibility
  • missing feature
  • customer support
  • product availability
  • campaign management
  • missing features
  • limited functionality

Top themes

  1. bug2
  2. email compatibility1
  3. missing feature1
  4. customer support1
  5. product availability1
  6. campaign management1
  7. missing features1
  8. limited functionality1

What merchants praise

“I love the simplicity of the Shopify app. I can get a lot done. It makes my online management a breeze”
Beautiful Hair Products & Accessories Store · 5★

What merchants complain about

“For some reason cannot pull from my own templates to do an automation... which is incredibly disappointing and makes the whole thing useless.”
Virtualslay · 1★

Plans

Shopify Messaging pricing tiers.

Free

Free to install

    Capabilities

    What Shopify Messaging can do.

    The 36 capabilities Shopify Messaging lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Email marketing

    Campaign types

    15
    • Email campaigns
    • SMS campaigns
    • Newsletters
    • Discounts
    • Promotions
    • Upsell emails
    • Cart emails
    • Checkout emails
    • Abandoned cart
    • Browse abandonment
    • Welcome emails
    • Follow-up emails
    • Win-back emails
    • Drip campaigns
    • Custom campaigns

    Managing campaigns

    15
    • Editor tool
    • Templates
    • AI generation
    • Custom code
    • Import and export
    • Email domains
    • Triggers and rules
    • Automations
    • Targeting
    • Segmentation
    • Tagging
    • Tracking
    • Reporting
    • Insights and tips
    • Analytics

    SMS marketing

    Managing campaigns

    6
    • Compliance
    • Scheduled messages
    • Templates
    • Conversion metrics
    • Real-time analytics
    • Segmentation

    FAQ

    Shopify Messaging — frequently asked questions.

    What is Shopify Messaging on Shopify?
    Shopify Messaging is a Shopify app in the Email marketing category. Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs. It averages 4.70 out of 5 across 3,871 merchant reviews on the Shopify App Store.
    How much does Shopify Messaging cost?
    Shopify Messaging is priced at $0/month on the Shopify App Store.
    When was Shopify Messaging launched?
    Shopify Messaging launched on April 14, 2020 — over 6 years on the Shopify App Store. In that time it has gathered 3,871 merchant reviews.
    Is Shopify Messaging Built for Shopify?
    Shopify Messaging does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Shopify Messaging alternatives?
    Merchants commonly compare Shopify Messaging with Pop Convert, SendWILL Popup Email Marketing, Privy, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Shopify Messaging?
    4% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are bug, email compatibility, and missing feature — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    Pop Convert

    Pop Convert ‑ Pop Ups, Banners

    4.90★8,304

    Known for: pricing

    SendWILL

    SendWILL Popup Email Marketing

    4.90★7,080

    Known for: false-advertising

    Privy Operations

    Privy ‑ Email, SMS & Pop Ups

    4.50★4,038

    Known for: billing-issues

    Omnisend

    Omnisend Email Marketing & SMS

    4.70★2,962

    Known for: pricing

    Browse more inAll Email marketing apps All SMS marketing apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Shopify Messaging.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Shopify Messaging

    Prefer the source? View Shopify Messaging on the Shopify App Store ↗