Shopify app comparison · updated Aug 25, 2026
Drip Email Automation & Popupsvs
Omnisend Email Marketing & SMS
Compare Drip Email Automation & Popups and Omnisend Email Marketing & SMS for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Drip
Drip Email Automation & Popups
Grow your sales with smarter email marketing, automated workflows, and engaging popups that convert.
- Rating
- 4.60
- Reviews
- 51
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free trial available
- Years on Shopify
- 7
- Stores observed
- 126
Omnisend
Omnisend Email Marketing & SMS
Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.
- Rating
- 4.80
- Reviews
- 2,955
- Review growth · 30d
- +3 · +0.1%
- Pricing
- Free to install
- Years on Shopify
- 12
- Stores observed
- 4,846
Our read
- Ratings
- Omnisend Email Marketing & SMS higher (4.80 vs 4.60)
- Review growth
- Omnisend Email Marketing & SMS faster (+0.1% vs +0.0%)
- Review depth
- Omnisend Email Marketing & SMS 56.8× more reviews
- Adoption
- Omnisend Email Marketing & SMS larger (4,846 vs 126)
OngoingAI's data favors Omnisend Email Marketing & SMS on observed Shopify adoption (4,846 vs 126 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Drip Email Automation & Popups | Omnisend Email Marketing & SMS | Difference |
|---|---|---|---|
| Rating | 4.60 | 4.80 | Omnisend Email Marketing & SMS +0.20 |
| Reviews | 51 | 2,955 | Omnisend Email Marketing & SMS 56.8× |
| Review growth · 30d | +0 · +0.0% | +3 · +0.1% | Omnisend Email Marketing & SMS faster |
| Listed pricing | Free trial available | Free to install | Not directly comparable |
| Years on Shopify | 7 | 12 | Omnisend Email Marketing & SMS +5y |
| Stores observed | 126 | 4,846 | Omnisend Email Marketing & SMS leads |
Which fits your requirements?
Choose by what you actually need.
Choose Drip Email Automation & Popups if…
- You need rewards
- You need follow-up emails
- You need targeting
Choose Omnisend Email Marketing & SMS if…
- You need push notifications
- You need landing pages
- You need exit intent
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
85% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Drip Email Automation & Popups only
6
- Rewards
- Follow-up emails
- Targeting
- Segmentation
- Tagging
- Tracking
Omnisend Email Marketing & SMS only
6
- Push notifications
- Landing pages
- Exit intent
- Translation
- Import and export
- Email domains
Show 34 shared capabilities
- Email marketing
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Abandoned cart
- Browse abandonment
- Welcome emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Drip Email Automation & Popups
126
stores observed
Skews Shopify · 62%
Omnisend Email Marketing & SMS
4,846
stores observed
Skews Shopify · 84%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Drip Email Automation & Popups and Omnisend Email Marketing & SMS.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Still comparing?
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Drip Email Automation & Popups or Omnisend Email Marketing & SMS, follow stack changes, and see when a store installs, removes, or replaces an app.