Shopify app comparison · updated Aug 25, 2026
Drip Email Automation & Popupsvs
Mailchimp Email SMS Marketing
Compare Drip Email Automation & Popups and Mailchimp Email SMS Marketing for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Drip
Drip Email Automation & Popups
Grow your sales with smarter email marketing, automated workflows, and engaging popups that convert.
- Rating
- 4.60
- Reviews
- 51
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free trial available
- Years on Shopify
- 7
- Stores observed
- 126
Intuit Mailchimp
Mailchimp Email SMS Marketing
Drive sales with smarter SMS and email marketing automation built for ecommerce brands
- Rating
- 4.80
- Reviews
- 1,359
- Review growth · 30d
- +26 · +2.0%
- Pricing
- Free plan available
- Years on Shopify
- 8
- Stores observed
- 13,132
Our read
- Ratings
- Mailchimp Email SMS Marketing higher (4.80 vs 4.60)
- Review growth
- Mailchimp Email SMS Marketing faster (+2.0% vs +0.0%)
- Review depth
- Mailchimp Email SMS Marketing 26.2× more reviews
- Adoption
- Mailchimp Email SMS Marketing larger (13,132 vs 126)
OngoingAI's data favors Mailchimp Email SMS Marketing on observed Shopify adoption (13,132 vs 126 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Drip Email Automation & Popups | Mailchimp Email SMS Marketing | Difference |
|---|---|---|---|
| Rating | 4.60 | 4.80 | Mailchimp Email SMS Marketing +0.20 |
| Reviews | 51 | 1,359 | Mailchimp Email SMS Marketing 26.2× |
| Review growth · 30d | +0 · +0.0% | +26 · +2.0% | Mailchimp Email SMS Marketing faster |
| Listed pricing | Free trial available | Free plan available | Not directly comparable |
| Years on Shopify | 7 | 8 | Mailchimp Email SMS Marketing +1y |
| Stores observed | 126 | 13,132 | Mailchimp Email SMS Marketing leads |
Which fits your requirements?
Choose by what you actually need.
Choose Drip Email Automation & Popups if…
- You need rewards
- You need subscriptions
- You need product reviews
Choose Mailchimp Email SMS Marketing if…
- You need social media
- You need landing pages
- You need surveys
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
83% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Drip Email Automation & Popups only
7
- Rewards
- Subscriptions
- Product reviews
- Targeting
- Segmentation
- Tagging
- Tracking
Mailchimp Email SMS Marketing only
7
- Social media
- Landing pages
- Surveys
- Translation
- Bulk editing
- Import and export
- Email domains
Show 33 shared capabilities
- Email marketing
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Drip Email Automation & Popups
126
stores observed
Skews Shopify · 62%
Mailchimp Email SMS Marketing
13,132
stores observed
Skews Shopify · 62%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Drip Email Automation & Popups and Mailchimp Email SMS Marketing.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Drip Email Automation & Popups or Mailchimp Email SMS Marketing, follow stack changes, and see when a store installs, removes, or replaces an app.