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ActiveCampaign vs Mailchimp

The Shopify stores running each, App Store rankings, reviews and pricing, side by side and updated daily.

Watch both apps

Shopify stores

ActiveCampaign

637

Mailchimp

26,626

Shopify stores where a scan detected each app.

Listed reviews

2601,502

+1 vs +61 in 28 days

Rating

4.54.8

SMS marketing

#67vs#6

ActiveCampaign ahead on 0 of 28 days

Developer replies

6%9%

Share of captured reviews with a reply

What stands out

Stores

Who runs each app

ActiveCampaign637 stores

Platforms

  • WooCommerce49%
  • Shopify46%
  • Magento (Adobe Commerce)2%
  • PrestaShop1%

Mailchimp26,626 stores

Platforms

  • Shopify70%
  • WooCommerce24%
  • Magento (Adobe Commerce)2%
  • BigCommerce2%

See the stores running both. Compare when we first detected each app, store by store, with a free account.

Compare their stores

Category rank

Where each ranks, day by day

SMS marketing: ActiveCampaign ahead on 0 of 28 days. Latest observed #67 vs #6.

Email marketing: ActiveCampaign ahead on 0 of 16 days. Latest observed #120 vs #11.

Reviews

Listed review totals over time

Percentage change from 07 Sep 2026, last 28 days.

ActiveCampaignMailchimp
Events

Replies to 1–2★ reviews

62%69%

Of captured critical reviews

5★ share

76%84%

Of captured reviews

Reviews read

2411,454

100% and 92% with text

Pricing

Listed plans side by side

ActiveCampaignFree trial available

  • Starter$19 / month
  • Plus$59 / month
  • Pro$89 / month
  • Enterprise$159 / month

MailchimpFree plan available

  • FreeFree
  • Essentials$13 / month
  • Standard$20 / month
  • Premium$350 / month

Allowances and billing models differ, so compare the terms before the prices.

Capabilities

What each lists that the other doesn't

Only in ActiveCampaign's listing8

Exit intentSubscriptionsTargetingSegmentationTaggingReportingInsights and tipsAnalytics

Only in Mailchimp's listing8

Cart emailsBrowse abandonmentPrice drop emailsBack-in-stock emailsTranslationLocalizationBulk editingSMS capture list
32 feature labels appear in both listings · Show shared labels

Email marketing · Email campaigns · SMS campaigns · Social media · Newsletters · Pop-ups · Forms · Landing pages · Discounts · Promotions · Upsell emails · Cross-sell emails · Checkout emails · Abandoned cart · Welcome emails · Follow-up emails · Win-back emails · Product recommendations · Drip campaigns · Surveys · Custom campaigns · Editor tool · Templates · AI generation · Custom code · Custom fonts · Import and export · Email domains · Consent collection · Email capture list · Triggers and rules · Automations

Each label is in the developer's own wording. A feature missing from a listing may still be available.

Keep comparing

ActiveCampaign against other apps

ActiveCampaign vs Klaviyo

Methodology

Where the numbers come from

Stores

Shopify stores where a recent scan detected the app. 1,370 and 37,978 sites across all platforms.

Rank and listing

Daily captures of each App Store listing and category page; the last 28 days are shown.

Review totals

Shopify raised displayed totals across many listings on 2–4 Sep 2026; charts mark the window.

ActiveCampaign on the App Store Mailchimp on the App Store