Shopify app comparison · updated Aug 25, 2026
ActiveCampaign Marketingvs
Mailchimp Email SMS Marketing
Compare ActiveCampaign Marketing and Mailchimp Email SMS Marketing for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
ActiveCampaign
ActiveCampaign Marketing
Autonomous marketing to transform your store
- Rating
- 4.60
- Reviews
- 239
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free trial available
- Years on Shopify
- 14
- Stores observed
- 547
Intuit Mailchimp
Mailchimp Email SMS Marketing
Drive sales with smarter SMS and email marketing automation built for ecommerce brands
- Rating
- 4.80
- Reviews
- 1,359
- Review growth · 30d
- +26 · +2.0%
- Pricing
- Free plan available
- Years on Shopify
- 8
- Stores observed
- 13,132
Our read
- Ratings
- Mailchimp Email SMS Marketing higher (4.80 vs 4.60)
- Review growth
- Mailchimp Email SMS Marketing faster (+2.0% vs +0.0%)
- Review depth
- Mailchimp Email SMS Marketing 5.7× more reviews
- Adoption
- Mailchimp Email SMS Marketing larger (13,132 vs 547)
OngoingAI's data favors Mailchimp Email SMS Marketing on observed Shopify adoption (13,132 vs 547 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | ActiveCampaign Marketing | Mailchimp Email SMS Marketing | Difference |
|---|---|---|---|
| Rating | 4.60 | 4.80 | Mailchimp Email SMS Marketing +0.20 |
| Reviews | 239 | 1,359 | Mailchimp Email SMS Marketing 5.7× |
| Review growth · 30d | +0 · +0.0% | +26 · +2.0% | Mailchimp Email SMS Marketing faster |
| Listed pricing | Free trial available | Free plan available | Not directly comparable |
| Years on Shopify | 14 | 8 | ActiveCampaign Marketing +6y |
| Stores observed | 547 | 13,132 | Mailchimp Email SMS Marketing leads |
Which fits your requirements?
Choose by what you actually need.
Choose ActiveCampaign Marketing if…
- You need exit intent
- You need subscriptions
- You need targeting
Choose Mailchimp Email SMS Marketing if…
- You need cart emails
- You need browse abandonment
- You need price drop emails
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
80% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
ActiveCampaign Marketing only
8
- Exit intent
- Subscriptions
- Targeting
- Segmentation
- Tagging
- Reporting
- Insights and tips
- Analytics
Mailchimp Email SMS Marketing only
8
- Cart emails
- Browse abandonment
- Price drop emails
- Back-in-stock emails
- Translation
- Localization
- Bulk editing
- SMS capture list
Show 32 shared capabilities
- Email marketing
- Email campaigns
- SMS campaigns
- Social media
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Checkout emails
- Abandoned cart
- Welcome emails
- Follow-up emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Surveys
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Custom code
- Custom fonts
- Import and export
- Email domains
- Consent collection
- Email capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
ActiveCampaign Marketing
547
stores observed
Skews WooCommerce · 50%
Mailchimp Email SMS Marketing
13,132
stores observed
Skews Shopify · 62%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for ActiveCampaign Marketing and Mailchimp Email SMS Marketing.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running ActiveCampaign Marketing or Mailchimp Email SMS Marketing, follow stack changes, and see when a store installs, removes, or replaces an app.