Shopify app comparison · updated Sep 16, 2026
ActiveCampaign vs Mailchimp
Compare ActiveCampaign and Mailchimp for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
ActiveCampaign
ActiveCampaign Marketing
Autonomous marketing to transform your store
- Rating
- 4.50
- Reviews
- 260
- Review growth · 30d
- +21 · +8.8%
- Pricing
- Free trial available
- Years on Shopify
- 14
- Stores observed
- 1,018
Intuit Mailchimp
Mailchimp Email SMS Marketing
Drive sales with smarter SMS and email marketing automation built for ecommerce brands
- Rating
- 4.80
- Reviews
- 1,460
- Review growth · 30d
- +114 · +8.5%
- Pricing
- Free plan available
- Years on Shopify
- 8
- Stores observed
- 30,687
Our read
Mailchimp has the stronger observed market footprint in OngoingAI's data — it appears on 30.1× more tracked stores and carries 5.6× the App Store review depth. Ratings and recent review growth are closer.
- Rating
- Mailchimp leads4.8 vs 4.5
- Review growth
- Nearly even+8.8% vs +8.5%
- Review depth
- Mailchimp5.6× more reviews
- Observed adoption
- Mailchimp30.1× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Mailchimp Email SMS Marketing leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 18 – Sep 15, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | ActiveCampaign | Mailchimp | Difference |
|---|---|---|---|
| Rating | 4.50 | 4.80 | Mailchimp +0.30 |
| Reviews | 260 | 1,460 | Mailchimp 5.6× |
| Review growth · 30d | +21 · +8.8% | +114 · +8.5% | ActiveCampaign faster |
| Listed pricing | Free trial available | Free plan available | Not directly comparable |
| Years on Shopify | 14 | 8 | ActiveCampaign +6y |
| Stores observed | 1,018 | 30,687 | Mailchimp leads |
Review corpus
What merchants actually report.
ActiveCampaign
4.57 avg · 241 reviews
Mailchimp
4.56 avg · 1,408 reviews
| Signal | ActiveCampaign | Mailchimp | Difference |
|---|---|---|---|
| 5-star share | 76% | 83% | Mailchimp leads |
| Rating · last 90 days | — | 4.85 | Level |
| Replies to reviews | 6% | 9% | Mailchimp leads |
| Replies to critical (≤3★) | 62% | 69% | Mailchimp leads |
| Long-term reviewers (1yr+) | 30% | 42% | Mailchimp leads |
| Top market | United States 61% | United States 43% | — |
| Reviews analyzed | 241 | 1,408 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose ActiveCampaign if…
- You need exit intent
- You need subscriptions
- You need targeting
- Recent review-growth signals matter to you
Choose Mailchimp if…
- You need cart emails
- You need browse abandonment
- You need price drop emails
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What ActiveCampaign and Mailchimp each do that the other doesn’t.
They cover largely the same ground — 80% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
ActiveCampaign only
8
- Exit intent
- Subscriptions
- Targeting
- Segmentation
- Tagging
- Reporting
- Insights and tips
- Analytics
Mailchimp only
8
- Cart emails
- Browse abandonment
- Price drop emails
- Back-in-stock emails
- Translation
- Localization
- Bulk editing
- SMS capture list
32 shared capabilities
- Email marketing
- Email campaigns
- SMS campaigns
- Social media
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Checkout emails
- Abandoned cart
- Welcome emails
- Follow-up emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Surveys
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Custom code
- Custom fonts
- Import and export
- Email domains
- Consent collection
- Email capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
ActiveCampaign
1,018
stores observed
Skews WooCommerce · 53%
Mailchimp
30,687
stores observed
Skews Shopify · 69%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for ActiveCampaign and Mailchimp.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 16, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running ActiveCampaign or Mailchimp, follow stack changes, and see when a store installs, removes, or replaces an app.