Afterpay usage & market intelligence
OngoingAI has observed Afterpay on 3,856 ecommerce stores across 6 platforms.
Among 67,018 stores continuously observed over the last 30 days, Afterpay penetration moved 0% → 1.4%.
Compare Afterpay alternativesLast checked Sep 15, 2026
| Store | Traffic rank | Cohort |
|---|---|---|
| #10,999 | Top 25K | |
| #12,081 | Top 25K | |
| #27,956 | Top 50K | |
| #32,532 | Top 50K | |
| #35,057 | Top 50K | |
| #37,113 | Top 50K | |
| #37,633 | Top 50K | |
| #42,548 | Top 50K | |
| #46,430 | Top 50K | |
| #52,027 | Top 100K |
Showing 10 of 3,856 stores we track running Afterpay.
Get the full list
Klaviyo1,769 stores
Instafeed (Mintt Studio)868 stores
Judge.me824 stores
Shopify Inbox773 stores
Mailchimp589 stores
Microsoft Clarity581 stores
Yotpo461 stores
Google Ads427 stores
Frequently asked questions
We currently observe Afterpay running on 3,856 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 2 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Afterpay include fashionnova.com, mindbodygreen.com, swann.com, stevemadden.com, zulily.com. We track 3,856 stores running it in total.
Stores running Afterpay most often also run Klaviyo, Instafeed (Mintt Studio), Judge.me.
Common alternatives to Afterpay include Klarna, Affirm.
Afterpay's observed install base spans Shopify (96%), WooCommerce (3%), Magento (Adobe Commerce) (1%).