Afterpay usage & market intelligence
OngoingAI has observed Afterpay on 2,212 ecommerce stores across 6 platforms.
Compare Afterpay alternativesLast checked Sep 6, 2026
| Store | Traffic rank | Cohort |
|---|---|---|
| #10,999 | Top 25K | |
| #27,956 | Top 50K | |
| #32,532 | Top 50K | |
| #37,113 | Top 50K | |
| #37,633 | Top 50K | |
| #54,671 | Top 100K | |
| #55,084 | Top 100K | |
| #58,764 | Top 100K | |
| #58,915 | Top 100K | |
| #59,946 | Top 100K |
Showing 10 of 2,212 stores we track running Afterpay.
Get the full list
Klaviyo1,194 stores
Judge.me508 stores
Instafeed (Mintt Studio)470 stores
Microsoft Clarity439 stores
Gorgias285 stores
Google Ads275 stores
Yotpo271 stores
Mailchimp262 stores
Frequently asked questions
We currently observe Afterpay running on 2,212 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 17 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Afterpay include fashionnova.com, swann.com, stevemadden.com, dreametech.com, princesspolly.com. We track 2,212 stores running it in total.
Stores running Afterpay most often also run Klaviyo, Judge.me, Instafeed (Mintt Studio).
Common alternatives to Afterpay include Klarna, Affirm.
Afterpay's observed install base spans Shopify (98%), Magento (Adobe Commerce) (1%), BigCommerce (0%).