Bento

Bento, officially listed on the Shopify App Store as Bento: Email & Automation, is a Shopify app in the Email marketing category. Technical Shopify marketers and developers use Bento together, to retain customers, grow revenue, and scale through better email, and conversational marketing. It's all the things you'd expect from an email marketing platform and so much more. Need help getting setup? Whether you want to schedule 1-on-1 time with our team or join in our community on Discord you'll feel supported every step of the way. We can't wait to see what you build with Bento! It averages 2.50 out of 5 across 3 merchant reviews on the Shopify App Store.

Bento offers a free plan and a single paid plan at $30/month. The free plan includes Shopify Exclusive Free Plan, Up to 100 users and customers/mo included, Up to 100 emails per day included, and Access to all email products. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Bento offers a free plan alongside paid options. The free plan includes Shopify Exclusive Free Plan, Up to 100 users and customers/mo included, and Up to 100 emails per day included. Paid plans start at $30/month for advanced features.

Bento launched on November 3, 2023 — over 2 years on the Shopify App Store. In that time it has gathered 3 merchant reviews.

Bento does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Bento with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.