Shopify Flow

Shopify workflow automation app by Shopify·Shopify Flow is your automation and integration platform for ecommerce.

Snapshot

4.70(11,368 reviews)#1of 458 inWorkflow automation

Ongoing.AI tracks Shopify Flow daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.70

11,368 reviews

Pricing

Free

free

Built for Shopify

No

Years live

8

launched Sep 18, 2017

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+102

28-day Δ

+680

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

11,45711,19010,92210,65410,3875.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Shopify Flow added 680 reviews over the last 28 days.

Category rank over time

Where Shopify Flow sits day-by-day in Workflow automation.

Position across the Workflow automation page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Workflow automation leaderboard →

#1#3#4#6#7May 28May 31Jun 4Jun 7Jun 11Shopify Flow · #5CJdropshipping · #4FlowMail – Flow email sender · #6
Best position observed: #1. Shopify Flow slipped 4 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Shopify Flow shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Shopify Flow ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #26 on "email marketing".

#25#27#28#30#31May 28Jun 5Jun 14Jun 23Jul 2email marketing
1 term, 36 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • email marketing

    #27

    best #26

    +3 positions

Catalog position

Where Shopify Flow sits in the App Store.

Rank and percentile inside the Workflow automation category — the competitive shape of the niche around this app.

Rank in Workflow automation

#1

of 458 active apps

Review count percentile

100th

vs category siblings

Rating percentile

62th

vs category siblings

Years on App Store

8

since 2017

Listing change cadence

What Shopify Flow has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 22, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(11,368 reviews)
  • 93%positive9,290
  • 4%neutral411
  • 3%negative311

Popular mentions

  • performance
  • customer support
  • ease of use
  • bug
  • missing features
  • onboarding
  • product limitations
  • poor onboarding

Top themes

  1. performance4
  2. customer support4
  3. ease of use4
  4. bug3
  5. missing features2
  6. onboarding1
  7. product limitations1
  8. poor onboarding1

What merchants praise

Shopify Flow is a powerful and practical tool once you get the hang of it. The automation features are useful. Once flows are properly set up, they trigger reliably and help save a lot of manual work. That said, the app can be a bit sluggish at times. It takes a while to load all the flows, and navigating through larger or more complex workflows can feel slow. But despite that, it's definitely a valuable addition to our Shopify toolkit.
Codeage · 5

What merchants complain about

this was very confusing, we followed directions exactly and it was sending us in an infinite loop. it took us an hour to create a single automation and we are INTELLIGENT PEOPLE!!!!!!
Drinkmate USA · 1 · 2026-06-22

Capabilities

What Shopify Flow can do.

The 41 capabilities Shopify Flow lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Workflow automation

Automation tasks

13
  • Customer segments
  • Customer tags
  • Email responses
  • Fraud detection
  • Inventory levels
  • Order fulfillment
  • Order tags
  • Payment status
  • Product tags
  • Return processing
  • Stock replenishment
  • Time-based
  • Order processing

Customization

7
  • APIs
  • Conditional logic
  • Custom triggers
  • Templates
  • Scheduled tasks
  • Custom workflows
  • Multi-store

Email marketing

Campaign types

14
  • Email campaigns
  • Newsletters
  • Forms
  • Discounts
  • Upsell emails
  • Cross-sell emails
  • Abandoned cart
  • Browse abandonment
  • Welcome emails
  • Follow-up emails
  • Win-back emails
  • Product recommendations
  • Drip campaigns
  • Custom campaigns

Managing campaigns

7
  • Editor tool
  • Templates
  • Custom code
  • Triggers and rules
  • Automations
  • Segmentation
  • Tagging

FAQ

Shopify Flow — frequently asked questions.

What is Shopify Flow on Shopify?
Shopify Flow is a Shopify app in the Workflow automation category. Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services. It averages 4.70 out of 5 across 11,368 merchant reviews on the Shopify App Store.
How much does Shopify Flow cost?
Shopify Flow is free to install and use on Shopify — there are no paid plans on this app.
Is Shopify Flow free?
Yes — Shopify Flow is free to install and use on Shopify. There are no paid plans.
When was Shopify Flow launched?
Shopify Flow launched on September 18, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 11,368 merchant reviews.
Is Shopify Flow Built for Shopify?
Shopify Flow does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Shopify Flow alternatives?
Merchants commonly compare Shopify Flow with Pop Convert, SendWILL Popup Email Marketing, Privy, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Shopify Flow?
93% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, time saving, and automation features — see the review fingerprint above for the full breakdown.
What complaints come up about Shopify Flow?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are performance, customer support, and bug — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Shopify Flow.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Shopify Flow on the Shopify App Store ↗