Wishlist Hero

Shopify email marketing app by Revamp·Boost Conversions with Personalized Wishlist Reminders

Snapshot

4.60(386 reviews)#19of 378 inEmail marketing

Ongoing.AI tracks Wishlist Hero daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.60

386 reviews

Pricing

From $4/mo

freemium

Built for Shopify

No

Years live

6

launched Dec 26, 2019

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+1

28-day Δ

+0

Rating change

7-day Δ

+0.00

28-day Δ

-0.10

3873863853843835.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Wishlist Hero added 0 reviews over the last 28 days, rating moved -0.10.

Category rank over time

Where Wishlist Hero sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#11#13#15#17#19May 28May 31Jun 4Jun 8Jun 12Wishlist Hero · #17Grid & Pixel Email‑SMS‑Popups · #16XFlow Back in Stock Alert · #18
Best position observed: #12. Wishlist Hero slipped 3 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Wishlist Hero shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Wishlist Hero ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #46 on "email marketing".

#45#47#50#52#54May 28Jun 5Jun 14Jun 22Jul 1email marketing
1 term, 35 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • email marketing

    #51

    best #46

    no change

Catalog position

Where Wishlist Hero sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#19

of 378 active apps

Review count percentile

95th

vs category siblings

Rating percentile

63th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What Wishlist Hero has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(386 reviews)
  • 93%positive407
  • 1%neutral6
  • 6%negative25

Popular mentions

  • pricing
  • feature customization
  • missing feature
  • user experience

Top themes

  1. pricing1
  2. feature customization1
  3. missing feature1
  4. user experience1

What merchants praise

This works perfectly well for us and was easy to install. Sameh from the support team was super quick and very, very, helpful. Thanks and all the best! p.s. We discovered some issues when our shop was finally launched recently. I contacted the support team once again and they were quick and very helpful again. We are very happy with this app. Thank you! June 2024 Quick updates. 3 and a half years on, we've just (finally) updated the theme (from Debut to Dawn) and relaunched the website. This app seems to work even better. Still very happy
PALAVA Japan · 5

What merchants complain about

Apparently there was a data breach through this app. My customers are receiving scam emails that look like the email reminders from Wish List Hero. This happened during a huge sale of course and I have customers wanting to know if there personal info is in danger. HUNDREDS of customers. I am absolutely livid.
EmFreudery Designs · 1

Plans

Wishlist Hero pricing tiers.

Free

Free

  • Code-free setup
  • Up to 500 wishlist additions/mo
  • Share Wishlist via Email & Social media
  • Detailed Reports
  • Multiple currencies/languages support

Silver

$4/month

  • Everything in Free plan
  • Up to 1,000 wishlist additions/mo
  • Custom brand
  • Klaviyo, GA4,FB & TikTok pixel
  • Low stock, On Sale email reminders
  • JS API

Gold Plus

$17/month

  • Everything in Silver plan
  • Up to 5,000 wishlist additions/mo
  • SendGrid, Klaviyo & OmniSend integration
  • REST API

Platinum

$29/month

  • Everything in Gold Plus plan
  • Up to 10,000 wishlist additions/mo
  • More volume? Contact us

Capabilities

What Wishlist Hero can do.

The 35 capabilities Wishlist Hero lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

3
  • Follow-up emails
  • Price drop emails
  • Win-back emails

Managing campaigns

12
  • Templates
  • Translation
  • Localization
  • Import and export
  • Triggers and rules
  • Automations
  • Segmentation
  • Tracking
  • Reporting
  • Insights and tips
  • Analytics
  • APIs and webhooks

Wishlists

List types

6
  • Gift registry
  • Online registry
  • Public wishlist
  • Favorites
  • Save for later
  • Guest wishlist

List management

7
  • Email sharing
  • Social sharing
  • Share links
  • Dashboard
  • Import and export
  • Add to cart
  • Conversion analytics

Customization

7
  • Custom branding
  • Custom layouts
  • Custom icons
  • Multi-language
  • Email templates
  • Price alerts
  • Stock alerts

FAQ

Wishlist Hero — frequently asked questions.

What is Wishlist Hero on Shopify?
Wishlist Hero is a Shopify app in the Email marketing category. Fast and responsive customer care. Automated install for popular Shopify themes (and help to install for other themes). Works on product, collection and quick views. Track products, customers and their activities. Use the wishlist as a guest user (no login required). GDPR compliant. Get Email reminders when a wishlist product either has a low stock or a price drop. Multi-Currency support, Impact conversion through Klavio onsite tracking, FB pixel, GA4 and TikTok Pixel. REST API & JavaScript API. It averages 4.60 out of 5 across 386 merchant reviews on the Shopify App Store.
How much does Wishlist Hero cost?
Wishlist Hero offers a free plan and 3 paid plans starting at $4/month and going up to $29/month. The free plan includes Code-free setup, Up to 500 wishlist additions/mo, Share Wishlist via Email & Social media, and Detailed Reports. The paid plans unlock advanced features beyond what's available on the free tier.
Is Wishlist Hero free?
Yes — Wishlist Hero offers a free plan alongside paid options. The free plan includes Code-free setup, Up to 500 wishlist additions/mo, and Share Wishlist via Email & Social media. Paid plans start at $4/month for advanced features.
When was Wishlist Hero launched?
Wishlist Hero launched on December 26, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 386 merchant reviews.
Is Wishlist Hero Built for Shopify?
Wishlist Hero does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Wishlist Hero alternatives?
Merchants commonly compare Wishlist Hero with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Wishlist Hero?
6% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are pricing, feature customization, and missing feature — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Wishlist Hero.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Wishlist Hero on the Shopify App Store ↗