Mst

Shopify wishlists app by Mascot Software Technologies Pvt. Ltd·Feature-packed wishlist. Multiple wishlists, guest wishlist, multiple UI, fully customizable & more

Snapshot

4.60(156 reviews)#11of 182 inWishlists

Ongoing.AI tracks Mst daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesWishlistsEmail marketing

Rating

4.60

156 reviews

Pricing

From $2/mo

free_trial

Built for Shopify

No

Years live

11

launched Aug 5, 2014

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

1571571561551555.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Mst lost 1 reviews over the last 28 days.

Category rank over time

Where Mst sits day-by-day in Wishlists.

Position across the Wishlists page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Wishlists leaderboard →

#19#23#26#30#33May 28Jun 5Jun 14Jun 23Jul 2Mst · #29Flits Wishlist · #28Ecom Wishlist Expert · #30
Best position observed: #24. Mst slipped 5 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Mst sits in the App Store.

Rank and percentile inside the Wishlists category — the competitive shape of the niche around this app.

Rank in Wishlists

#11

of 182 active apps

Review count percentile

94th

vs category siblings

Rating percentile

61th

vs category siblings

Years on App Store

11

since 2014

Listing change cadence

What Mst has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+23shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-26 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(156 reviews)
  • 89%positive183
  • 2%neutral4
  • 9%negative19

Top themes

    What merchants praise

    “I have been using this app for over 2 years now. It has been fantastic! My store was just upgraded to 2.0 and I asked for some help getting the app up to speed with my new theme and magically it was taken care of the next day. They don't always answer the emails you send but they get the work done so if you don't get an answer, check your site to see if they already did the work because most likely they have. Thanks guys you rule! - Tinyfrockshop.com”
    Tiny Frock Shop · 5★

    What merchants complain about

    “Appears to have not have been not working on our site for months. Don't set and forget. Pay for a better one.”
    Artark · 1★

    Plans

    Mst pricing tiers.

    Monthly

    $2/month

    • One fixed cost for all features
    • No limit on number of items in wishlist
    • No limit on number of customers

    Capabilities

    What Mst can do.

    The 28 capabilities Mst lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Wishlists

    List types

    5
    • Custom registry
    • Public wishlist
    • Favorites
    • Save for later
    • Guest wishlist

    List management

    6
    • Email sharing
    • Social sharing
    • Share links
    • Dashboard
    • Multiple lists
    • Add to cart

    Customization

    8
    • Custom branding
    • Custom layouts
    • Custom icons
    • Multi-language
    • Email templates
    • Purchase alerts
    • Price alerts
    • Stock alerts

    Email marketing

    Campaign types

    7
    • Email campaigns
    • Newsletters
    • Cross-sell emails
    • Follow-up emails
    • Back-in-stock emails
    • Drip campaigns
    • Custom campaigns

    Managing campaigns

    2
    • Automations
    • Analytics

    FAQ

    Mst — frequently asked questions.

    What is Mst on Shopify?
    Mst, officially listed on the Shopify App Store as Mst: Wishlist Prime, is a Shopify app in the Wishlists category. Wishlist is an effective and widely utilized tool in an e-commerce shop. The Wishlist app lets users save their favorite products, find them quickly & easily at a later time and buy them. Wishlists allow guests and customers to create & add products to an unlimited number of Wishlists. Also, users can create multiple wishlists. Customers can share wishlist. Easy app setup. Fully customized the My Wishlist page to match your store's theme. Responsive works on desktop and mobile devices. It averages 4.60 out of 5 across 156 merchant reviews on the Shopify App Store.
    How much does Mst cost?
    Mst has a single paid plan at $2/month on the Shopify App Store.
    Is Mst free?
    No, Mst is a paid Shopify app. Plans start at $2/month on the Shopify App Store.
    When was Mst launched?
    Mst launched on August 5, 2014 — over 11 years on the Shopify App Store. In that time it has gathered 156 merchant reviews.
    Is Mst Built for Shopify?
    Mst does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Mst alternatives?
    Merchants commonly compare Mst with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Shopify

    Shopify Flow

    4.70★11,368

    Known for: performance

    Pop Convert

    Pop Convert ‑ Pop Ups, Banners

    4.90★8,311

    Known for: pricing

    SendWILL

    SendWILL Popup Email Marketing

    4.90★7,080

    Known for: customer-support

    Privy Operations

    Privy ‑ Email, SMS & Pop Ups

    4.50★4,038

    Known for: billing-issues

    Browse more inAll Wishlists apps All Email marketing apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Mst.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Mst

    Prefer the source? View Mst on the Shopify App Store ↗