True Value

Shopify wishlists app by TValueApps·Turn shopper intent into revenue with wishlist email marketing campaigns and personalized alerts.

Snapshot

5.00(7 reviews)#46of 183 inWishlists

Ongoing.AI tracks True Value daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesWishlistsEmail marketing

Rating

5.00

7 reviews

Pricing

Free

free

Built for Shopify

No

Years live

0

launched Mar 5, 2026

Last updated

Jul 3, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+1

28-day Δ

+4

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

#8#6#5#3#25.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 30Total reviewsRating (0–5)
True Value added 4 reviews over the last 28 days.

Category rank over time

Where True Value sits day-by-day in Wishlists.

Position across the Wishlists page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Wishlists leaderboard →

#17#21#24#28#31May 28Jun 6Jun 15Jun 24Jul 4True Value · #29Flits Wishlist · #28Mst · #30
Best position observed: #18. True Value slipped 10 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where True Value shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term True Value ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #31 on "email marketing".

#30#34#37#41#44May 28Jun 6Jun 15Jun 24Jul 4email marketing
1 term, 38 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #40

    best #31

    −6 positions

Catalog position

Where True Value sits in the App Store.

Rank and percentile inside the Wishlists category — the competitive shape of the niche around this app.

Rank in Wishlists

#46

of 183 active apps

Review count percentile

75th

vs category siblings

Rating percentile

73th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What True Value has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-11 → 2026-06-13categories: Wishlists → Wishlists (+1 more)shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 2

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(7 reviews)
  • 100%positive7
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    “The customer support is incredibly kind and helpful! The settings dashboard is very clean, well-designed, and easy to navigate. Although I just started using this app, I am really excited to fully utilize all its features. Highly recommended!”
    mamahalo shop · 5★ · 2026-06-17

    Capabilities

    What True Value can do.

    The 29 capabilities True Value lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Wishlists

    List types

    4
    • Custom registry
    • Public wishlist
    • Favorites
    • Guest wishlist

    List management

    4
    • Email sharing
    • Dashboard
    • Add to cart
    • Conversion analytics

    Customization

    8
    • Custom branding
    • Custom layouts
    • Custom icons
    • Multi-language
    • Email templates
    • Purchase alerts
    • Price alerts
    • Stock alerts

    Email marketing

    Campaign types

    3
    • Price drop emails
    • Back-in-stock emails
    • Win-back emails

    Managing campaigns

    10
    • Editor tool
    • Templates
    • Translation
    • Localization
    • Custom fonts
    • Triggers and rules
    • Automations
    • Geolocation
    • Tracking
    • Reporting

    FAQ

    True Value — frequently asked questions.

    What is True Value on Shopify?
    True Value, officially listed on the Shopify App Store as True Value: Wishlist Email, is a Shopify app in the Wishlists category. Turn shopper intent into revenue with wishlist-driven email marketing, personalized alerts, and built-in campaigns. TValue helps Shopify stores engage every shopper, including guests, with flexible wishlists, price drop alerts, and back in stock notifications. Create targeted email campaigns using built-in templates or integrate with Shopify Flow, Klaviyo, and Omnisend to automate engagement, recover sales, and increase conversions. It averages 5.00 out of 5 across 7 merchant reviews on the Shopify App Store.
    How much does True Value cost?
    True Value is free to install and use on Shopify — there are no paid plans on this app.
    Is True Value free?
    Yes — True Value is free to install and use on Shopify. There are no paid plans.
    When was True Value launched?
    True Value launched on March 5, 2026. In that time it has gathered 7 merchant reviews.
    Is True Value Built for Shopify?
    True Value does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best True Value alternatives?
    Merchants commonly compare True Value with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Shopify

    Shopify Flow

    4.70★11,438

    Known for: performance

    Pop Convert

    Pop Convert ‑ Pop Ups, Banners

    4.90★8,311

    Known for: pricing

    SendWILL

    SendWILL Popup Email Marketing

    4.90★7,085

    Known for: customer-support

    Privy Operations

    Privy ‑ Email, SMS & Pop Ups

    4.50★4,035

    Known for: billing-issues

    Browse more inAll Wishlists apps All Email marketing apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running True Value.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track True Value — free Start free

    Prefer the source? View True Value on the Shopify App Store ↗