Needle

Shopify ads app by Needle Official·Weekly marketing content that costs less than agencies, ships faster, and gets sharper over time.

Snapshot

#264of 350 inAds

Needle is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAdsEmail marketing

Pricing

Free

free

Built for Shopify

No

Years live

3

launched Jun 2, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Needle sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#264

of 350 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Needle has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-12 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-26 → 2026-06-30

Shopify Lastmod · Jun 27

2026-06-18 → 2026-06-26

Shopify Lastmod · Jun 19

2026-06-16 → 2026-06-18

PricingIdentity & listingCadence

Plans

Needle pricing tiers.

Free

Free

    Capabilities

    What Needle can do.

    The 35 capabilities Needle lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Ads

    Targeting

    14
    • Audience segments
    • Lookalike audiences
    • Custom audiences
    • Demographic
    • Device
    • Event-based
    • Keyword
    • Location-based
    • Behavior
    • Platform
    • Product category
    • Time-based
    • AI targeting
    • Retargeting

    Campaign management

    7
    • Automated campaigns
    • Bid optimization
    • Social media
    • Email
    • Shoppable videos
    • Video ads
    • Influencers and affiliates

    Performance analytics

    9
    • Performance tracking
    • Ad spend
    • Engagement metrics
    • ROI analysis
    • Click-through rates
    • Conversion tracking
    • Cost per acquisition
    • Dashboards
    • Traffic source

    Email marketing

    Campaign types

    4
    • Cross-sell emails
    • Abandoned cart
    • Welcome emails
    • Drip campaigns

    Managing campaigns

    1
    • Automations

    FAQ

    Needle — frequently asked questions.

    What is Needle on Shopify?
    Needle is a Shopify app in the Ads category. Needle replaces your marketing agency with a system that learns your brand. Connect your store and marketing tools, and Needle analyzes your products, customers, and past performance to generate campaign ideas. Human strategists and AI then produce weekly creative Meta ads, email campaigns, Instagram Reels etc.) tailored to your brand voice. You approve everything before it goes live. Each campaign feeds back into the system, so your content improves over time. No retainers. No long contracts.
    How much does Needle cost?
    Needle is free to install and use on Shopify — there are no paid plans on this app.
    Is Needle free?
    Yes — Needle is free to install and use on Shopify. There are no paid plans.
    When was Needle launched?
    Needle launched on June 2, 2023 — over 3 years on the Shopify App Store.
    Is Needle Built for Shopify?
    Needle does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Needle alternatives?
    Merchants commonly compare Needle with TikTok, Shopify Flow, Pop Convert, and SendWILL Popup Email Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    TikTok Inc.

    TikTok

    4.80★13,310

    Known for: customer-support

    Shopify

    Shopify Flow

    4.70★11,438

    Known for: performance

    Pop Convert

    Pop Convert ‑ Pop Ups, Banners

    4.90★8,311

    Known for: pricing

    SendWILL

    SendWILL Popup Email Marketing

    4.90★7,085

    Known for: customer-support

    Browse more inAll Ads apps All Email marketing apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Needle.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Needle — free Start free

    Prefer the source? View Needle on the Shopify App Store ↗