Ads · refreshed Jun 12, 2026
Facebook & Instagram for Shopify
by Meta · The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
3,790 reviews, 3.40★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
3.40
3,790 reviews
Pricing
From $0/mo
freemium
Built for Shopify
No
Years live
7
launched Oct 4, 2018
Last updated
Jun 10, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
-30
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Facebook & Instagram sits day-by-day in Ads.
Position across the Ads page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.
Catalog position
Where Facebook & Instagram sits in the App Store.
Rank and percentile inside the Ads category — the competitive shape of the niche around this app.
Rank in Ads
#3
of 335 active apps
Review count percentile
99th
vs category siblings
Rating percentile
42th
vs category siblings
Years on App Store
7
since 2018
Listing change cadence
What Facebook & Instagram has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 11
2026-06-09 → 2026-06-10
Shopify Lastmod · Jun 10
2026-06-07 → 2026-06-09
Shopify Lastmod · Jun 8
2026-06-06 → 2026-06-07
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive65% · 2,488
- Neutral7% · 251
- Negative29% · 1,115
“Easy to set up. Simple instructions. Connects with other platforms well. Phone and Desktop user friendly. Tips and Help provided.”
“2024: Shop hasn't been working for 6 weeks, now it's black friday. No support. We give meta 500k a year in ads. Shameful. Updated 2025: And now this year the integration stopped working (for the most part) and the pixel loads on and off. Support, as always, is completely useless. Meta is a disgrace.”
Top themes
- 1. missing-features1
- 2. account-management1
- 3. app-performance1
- 4. bug1
- 5. facebook-integration1
- 6. account-restrictions1
Plans
Facebook & Instagram pricing tiers.
Free
Free to install
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Facebook & Instagram.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Facebook & Instagram on the Shopify App Store ↗