Facebook & Instagram

Shopify ads app by Meta·The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Snapshot

3.40(3,899 reviews)#3of 347 inAds

Ongoing.AI tracks Facebook & Instagram daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAdsMarketplaces

Rating

3.40

3,899 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

7

launched Oct 4, 2018

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+65

28-day Δ

+109

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

3,9103,8763,8433,8093,7755.003.752.501.250.00May 28Jun 5Jun 14Jun 23Jul 2Total reviewsRating (0–5)
Facebook & Instagram added 109 reviews over the last 28 days.

Category rank over time

Where Facebook & Instagram sits day-by-day in Ads.

Position across the Ads page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Ads leaderboard →

#4#6#8#9#11May 28Jun 5Jun 14Jun 23Jul 2Facebook & Instagram · #6Omega Facebook Pixel Meta Feed · #5Pinterest · #7
Best position observed: #6. Facebook & Instagram climbed 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Facebook & Instagram sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#3

of 347 active apps

Review count percentile

99th

vs category siblings

Rating percentile

43th

vs category siblings

Years on App Store

7

since 2018

Listing change cadence

What Facebook & Instagram has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 22, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.40(3,899 reviews)
  • 64%positive2,499
  • 7%neutral255
  • 29%negative1,138

Popular mentions

  • missing features
  • account management
  • app performance
  • bug
  • facebook integration
  • account restrictions

Top themes

  1. missing features1
  2. account management1
  3. app performance1
  4. bug1
  5. facebook integration1
  6. account restrictions1

What merchants praise

“Easy to set up. Simple instructions. Connects with other platforms well. Phone and Desktop user friendly. Tips and Help provided.”
BCmini · 5★

What merchants complain about

“2024: Shop hasn't been working for 6 weeks, now it's black friday. No support. We give meta 500k a year in ads. Shameful. Updated 2025: And now this year the integration stopped working (for the most part) and the pixel loads on and off. Support, as always, is completely useless. Meta is a disgrace.”
Friendsheep · 1★

Plans

Facebook & Instagram pricing tiers.

Free

Free to install

    Capabilities

    What Facebook & Instagram can do.

    The 39 capabilities Facebook & Instagram lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Ads

    Targeting

    11
    • Audience segments
    • Lookalike audiences
    • Custom audiences
    • Demographic
    • Device
    • Event-based
    • Keyword
    • Platform
    • Product category
    • AI targeting
    • Retargeting

    Campaign management

    11
    • AI optimization
    • Automated campaigns
    • Bid optimization
    • AI copywriting
    • AI images and video
    • Social media
    • Website
    • Shoppable videos
    • Video ads
    • Influencers and affiliates
    • Pixel management

    Performance analytics

    10
    • A/B testing
    • Performance tracking
    • Ad spend
    • Engagement metrics
    • ROI analysis
    • Click-through rates
    • Conversion tracking
    • Cost per acquisition
    • Dashboards
    • Demographic analysis

    Marketplaces

    Listing management

    4
    • Product feed
    • Product sync
    • Product selection
    • Offer sync

    Order management

    3
    • Order approval
    • Unified dashboard
    • Inventory sync

    FAQ

    Facebook & Instagram — frequently asked questions.

    What is Facebook & Instagram on Shopify?
    Facebook & Instagram is a Shopify app in the Ads category. Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. It averages 3.40 out of 5 across 3,899 merchant reviews on the Shopify App Store.
    How much does Facebook & Instagram cost?
    Facebook & Instagram is priced at $0/month on the Shopify App Store.
    When was Facebook & Instagram launched?
    Facebook & Instagram launched on October 4, 2018 — over 7 years on the Shopify App Store. In that time it has gathered 3,899 merchant reviews.
    Is Facebook & Instagram Built for Shopify?
    Facebook & Instagram does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Facebook & Instagram alternatives?
    Merchants commonly compare Facebook & Instagram with TikTok, Shop, Google & YouTube, and Simprosys Google Shopping Feed. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Facebook & Instagram?
    29% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are missing features, account management, and app performance — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    TikTok Inc.

    TikTok

    4.80★13,316

    Known for: customer-support

    Shopify

    Shop

    4.80★7,225

    Known for: customer-support

    Google LLC

    Google & YouTube

    4.50★4,849

    Known for: customer-support

    Simprosys InfoMedia

    Simprosys Google Shopping Feed

    4.90★4,433
    Browse more inAll Ads apps All Marketplaces apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Facebook & Instagram.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Facebook & Instagram

    Prefer the source? View Facebook & Instagram on the Shopify App Store ↗