Google & YouTube

Shopify marketplaces app by Google LLC·Connect your store to Google and YouTube to help turn more shoppers into customers

Snapshot

4.50(4,792 reviews)#3of 216 inMarketplaces

Ongoing.AI tracks Google & YouTube daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesMarketplacesAds

Rating

4.50

4,792 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

8

launched Nov 28, 2017

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-47

28-day Δ

-11

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

4,8454,8264,8074,7884,7695.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 29Total reviewsRating (0–5)
Google & YouTube lost 11 reviews over the last 28 days.

Category rank over time

Where Google & YouTube sits day-by-day in Marketplaces.

Position across the Marketplaces page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Marketplaces leaderboard →

#1#2#3#4#5May 28May 31Jun 4Jun 7Jun 11Google & YouTube · #3MetaShop · #2TikTok · #4
Best position observed: #3. Google & YouTube held steady over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Google & YouTube sits in the App Store.

Rank and percentile inside the Marketplaces category — the competitive shape of the niche around this app.

Rank in Marketplaces

#3

of 216 active apps

Review count percentile

99th

vs category siblings

Rating percentile

57th

vs category siblings

Years on App Store

8

since 2017

Listing change cadence

What Google & YouTube has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(4,792 reviews)
  • 83%positive4,015
  • 3%neutral140
  • 14%negative694

Popular mentions

  • customer support
  • bug
  • missing features
  • integration issues
  • integration issue
  • product management
  • lack of control
  • configuration issues

Top themes

  1. customer support9
  2. bug5
  3. missing features3
  4. integration issues2
  5. integration issue1
  6. product management1
  7. lack of control1
  8. configuration issues1

What merchants praise

“Perfekter Match in der Integration mit Shopify. Die neuen Tools zur Verbesserung der Auffindbarkeit sind gut gelöst. Vielen Dank Google Team”
amp-artshop · 5★

What merchants complain about

“Fix issues of misrepresentation is not any way of telling me what exactly I'm doing wrong. I'm a dropshipper and have no control over missing product information. Google was active for my shopify store but keeps my products unseen later for mystery policy violations. The fix issues buttons don't help fix issues.”
Andersen · 1★

Plans

Google & YouTube pricing tiers.

Free

Free to install

    Capabilities

    What Google & YouTube can do.

    The 25 capabilities Google & YouTube lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Marketplaces

    Listing management

    3
    • Product feed
    • Product sync
    • Offer sync

    Order management

    1
    • Inventory sync

    Ads

    Targeting

    6
    • Audience segments
    • Lookalike audiences
    • Custom audiences
    • Event-based
    • AI targeting
    • Retargeting

    Campaign management

    6
    • AI optimization
    • Automated campaigns
    • Templates
    • AI images and video
    • Website
    • Video ads

    Performance analytics

    9
    • Performance tracking
    • Ad spend
    • Engagement metrics
    • ROI analysis
    • Click-through rates
    • Conversion tracking
    • Cost per acquisition
    • Dashboards
    • Impression counts

    FAQ

    Google & YouTube — frequently asked questions.

    What is Google & YouTube on Shopify?
    Google & YouTube is a Shopify app in the Marketplaces category. Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget. It averages 4.50 out of 5 across 4,792 merchant reviews on the Shopify App Store.
    How much does Google & YouTube cost?
    Google & YouTube is priced at $0/month on the Shopify App Store.
    When was Google & YouTube launched?
    Google & YouTube launched on November 28, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 4,792 merchant reviews.
    Is Google & YouTube Built for Shopify?
    Google & YouTube does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Google & YouTube alternatives?
    Merchants commonly compare Google & YouTube with TikTok, Shop, Simprosys Google Shopping Feed, and Facebook & Instagram. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Google & YouTube?
    14% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, bug, and missing features — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    TikTok Inc.

    TikTok

    4.80★13,316

    Known for: data-privacy

    Shopify

    Shop

    4.80★7,225

    Known for: ease-of-use

    Simprosys InfoMedia

    Simprosys Google Shopping Feed

    4.90★4,433

    Meta

    Facebook & Instagram

    3.30★3,834

    Known for: account-management

    Browse more inAll Marketplaces apps All Ads apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Google & YouTube.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Google & YouTube

    Prefer the source? View Google & YouTube on the Shopify App Store ↗