Umbrella

Umbrella is a Shopify app in the Email marketing category. Our app helps online stores grow their email and SMS subscriber lists using customisable pop-ups and opt-in prompts. Merchants can design prompts that match their branding and trigger them based on visitor behaviour, such as exit intent or time on site. Display special offers, collect leads before product launches, or encourage newsletter sign-ups—turning store traffic into lasting customer relationships.feartute. It averages 5.00 out of 5 across 2 merchant reviews on the Shopify App Store.

Umbrella offers a free plan and a single paid plan at $45/month. The free plan includes 100 Monthly Visitors, Unlimited Campaigns, and Basic reports. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Umbrella offers a free plan alongside paid options. The free plan includes 100 Monthly Visitors, Unlimited Campaigns, and Basic reports. Paid plans start at $45/month for advanced features.

Umbrella launched on August 19, 2025. In that time it has gathered 2 merchant reviews.

Umbrella does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Umbrella with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.