Email marketing · refreshed Jun 12, 2026

Umbrella for Shopify

by Umbrella · Engage store visitors with customisable pop-ups to grow your email and SMS subscriber list.

2 reviews, 5.00 average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.

CategoriesEmail marketing

Rating

5.00

2 reviews

Pricing

From $45/mo

freemium

Built for Shopify

No

Years live

0

launched Aug 19, 2025

Last updated

May 31, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

28-day Δ

+0

Rating change

7-day Δ

28-day Δ

+0.00

Catalog position

Where Umbrella sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#141

of 362 active apps

Review count percentile

59th

vs category siblings

Rating percentile

78th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What Umbrella has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysname: set to Umbrellatagline: set to Engage store visitors with custo…description: set to Our app helps online stores grow…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumpricing_tiers: set to FREE (+1 more)primary_price_value: set to 45categories: set to Email marketinglaunched_at: set to Aug 19, 2025works_with: set to noneshopify_lastmod: set to 2026-05-14shopify_lastmod: 2026-05-14 → 2026-05-31May 22, 26Jun 1, 26Jun 12, 26

Shopify Lastmod · Jun 2

2026-05-14 → 2026-05-31

Shopify Lastmod · May 30

set to 2026-05-14

Works With · May 28

set to none

PricingIdentity & listingCadence

Review fingerprint

What merchants raise, and how they feel about it.

Sentiment breakdown

  • Positive100% · 2
  • Neutral0% · 0
  • Negative0% · 0
Umbrella is super easy to use and customize! The pop-up templates look great, work smoothly with my Shopify theme, and really help grow my email/SMS list. Clean design, simple setup, and clear analytics — highly recommended!
thrillvita · 5★ · 2025-10-11

Top themes

    Plans

    Umbrella pricing tiers.

    FREE

    Free

    • 100 Monthly Visitors
    • Unlimited Campaigns
    • Basic reports

    GROWTH

    $45/month

    • 30,000 Monthly Visitors
    • Unlimited Campaigns
    • All basic bundle features
    • Analytics

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.

    Find every brand running Umbrella.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Umbrella on the Shopify App Store ↗