FlowRelay

Shopify email marketing app by IE Aleksei Kulikov·Flow action for transactional email: your provider or SMTP, with fallback, track delivery outcomes

Snapshot

#233of 379 inEmail marketing

FlowRelay is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesEmail marketing

Pricing

From $9/mo

freemium

Built for Shopify

No

Years live

0

launched May 18, 2026

Last updated

Jul 2, 2026

Shopify listing

Category rank over time

Where FlowRelay sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#72#73#74#75#76Jun 5Jun 6Jun 8Jun 9Jun 11FlowRelay · #74
Best position observed: #73. FlowRelay held steady over the window.

Catalog position

Where FlowRelay sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#233

of 379 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What FlowRelay has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-02Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 3

2026-06-30 → 2026-07-02

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Plans

FlowRelay pricing tiers.

Free

Free

  • 50 emails/month
  • All providers
  • 3-day sent email log

Starter

$9.99/month

  • 500 emails/month
  • All providers
  • Fallback provider routing
  • 30-day sent email log
  • Email support

Growth

$29.99/month

  • 2,500 emails/month
  • All providers
  • Fallback provider routing
  • Delivery status tracking
  • 90-day sent email log
  • Email support

Scale

$49.99/month

  • Unlimited emails
  • All providers
  • Fallback provider routing
  • Delivery status tracking
  • 180-day sent email log
  • Priority processing
  • Email support

Capabilities

What FlowRelay can do.

The 24 capabilities FlowRelay lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Campaign types

18
  • Email campaigns
  • Discounts
  • Upsell emails
  • Cross-sell emails
  • Cart emails
  • Checkout emails
  • Abandoned cart
  • Browse abandonment
  • Welcome emails
  • Follow-up emails
  • Price drop emails
  • Back-in-stock emails
  • Win-back emails
  • Drip campaigns
  • Subscriptions
  • Product reviews
  • Surveys
  • Custom campaigns

Managing campaigns

6
  • Templates
  • Email domains
  • Triggers and rules
  • Automations
  • Analytics
  • APIs and webhooks

FAQ

FlowRelay — frequently asked questions.

What is FlowRelay on Shopify?
FlowRelay, officially listed on the Shopify App Store as FlowRelay: Send Email via Flow, is a Shopify app in the Email marketing category. FlowRelay adds the Send transactional email action to Shopify Flow. Email content is customizable using Liquid variables — pull in order details, customer names, or any attribute from your workflow. Emails go out through your own provider (such as SendGrid, Resend, Mailgun, or Postmark) and domain via API key or SMTP. Delivery status is recorded for each email: delivered, bounced, or reported as spam. Use it for order confirmations, account notifications, internal alerts, or any custom email.
How much does FlowRelay cost?
FlowRelay offers a free plan and 3 paid plans starting at $9/month and going up to $49.99/month. The free plan includes 50 emails/month, All providers, and 3-day sent email log. The paid plans unlock advanced features beyond what's available on the free tier.
Is FlowRelay free?
Yes — FlowRelay offers a free plan alongside paid options. The free plan includes 50 emails/month, All providers, and 3-day sent email log. Paid plans start at $9/month for advanced features.
When was FlowRelay launched?
FlowRelay launched on May 18, 2026.
Is FlowRelay Built for Shopify?
FlowRelay does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best FlowRelay alternatives?
Merchants commonly compare FlowRelay with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running FlowRelay.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View FlowRelay on the Shopify App Store ↗